The PR Pro's Guide to Twitter. The Social PR Guide Series is supported by Mynewsdesk.
Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way. Just look at the following examples, highlighting five rich opportunities for PR pros on Twitter. Connect with Reporters A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research. Update your media lists with Twitter handles.Create private Twitter lists for each industry or client you’re working on to better monitor reporters’ tweets. Strengthen Crisis Communication.
The Impact of the Social Web on Media Agencies. Facebook was born in 2004 as a simple directory of profile pages for Ivy League students.
Twitter emerged one year later, imploring people to chirp what they’re up to. When these social platforms launched, few people understood the promise they held for marketers and the opportunities they would bring for brands. Five years later, we have Facebook Pages, branded Twitter accounts, pimped out YouTube pages and badges on Foursquare. Poptent Media. Interview with Poptent’s super-salesman, “Bisbinetts” Posted by Dan L. on March 30th, 2011 Joe AKA Bisbinetts and the star of his Bounty submission Poptent has really kicked it into overdrive in the last few months.
Last spring the site was running maybe 3 or 4 video assignments at a time but currently they have 8 assignments up and running. And I’ve noticed that as soon as one assignment closes, another one soon pops up. The number of videos purchased per assignment keeps going up too. The new place to buy, sell and view rich media and online video. Bootstrapping a Startup. The Bloomberg Juggernaut While many news organizations are struggling and retreating, Bloomberg News keeps adding talented journalists, expanding its empire and elevating its ambitions.
Posted: Tue, March 1, 2011 By Jodi Enda Senior contributing writer Jodi Enda (email@example.com) has written about Politico, changes in campaign coverage in the age of Twitter and Bloomberg News in recent issues of AJR. At Bloomberg News, extraneous words are discouraged. Copy is straightforward, without language that hedges, such as "but," "however" or "despite. " Adjectives are shunned. 5 Fresh Digital Media Trends to Watch. Digital media, as many a Mashable reader is aware, is evolving at a rapid pace.
It's three months in to 2011, and already we're witnessing the realization of many of our predictions for news media, digital advertising and startups this year. Social tools, such as Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves. Meanwhile, consumers are beginning to access digital content across more devices, often simultaneously, and content creators are responding by creating content for multiple platforms and selling access to them in new subscription offerings. Those are just a few of the trends we're observing across digital media, which we explore in greater depth below. 1. Starting a Business: Top 7 Reasons Why Small Businesses Fail. According to statistics published by the Small Business Administration (SBA), seven out of ten new employer establishments survive at least two years and 51 percent survive at least five years.
This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years. Better success rates notwithstanding, a significant percentage of new businesses do fail. Expert opinions abound about what a business owner should and shouldn't do to keep a new business afloat in the perilous waters of the entrepreneurial sea. There are, however, key factors that -- if not avoided -- will be certain to weigh down a business and possibly sink it forevermore. 1. Typography - 20 Free High Quality Script Fonts.
Welcome to Film Underground. Government 2.0: How Social Media Could Transform Gov PR. It’s easy to see governments as nameless, faceless monoliths, something impersonal or, even worse, untrustworthy.
Much of that is because government culture remains steeped in traditional ideas about public relations and outreach work, notions that have become archaic in an Internet-enabled, hyper-connected world. Just as private companies are learning to embrace social media to manage brand reputations, governments must adapt if they wish to effectively communicate with their “customers” — a.k.a. their citizens and stakeholders. I propose that using authentic and transparent personalities as public outreach ambassadors can help transform “government for the people” to “government with the people.” This should also have an indirect positive effect on the government organizations — the brands — they represent. Government 2.0. Journalisted.com.
Talent Zoo - Advertising Jobs. 6 Smart and Effective Email Marketing Tactics. The Digital Marketing Series is supported by HubSpot , which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more . Although consumers' communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines.
There's no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore . Start Your Own Business: 50 Things You'll Need to Do - Free Legal Information. Social Media for Small Businesses: 6 Effective Strategies. Nellie Akalp is CEO of CorpNet.com, her second incorporation filing service based on her strong passion to assist small business owners and entrepreneurs in starting and protecting their business.
She has formed more than 100,000 corporations and LLCs across the U.S. To learn more about Nellie and see how she can help your business get off the ground quickly and affordably, please visit here. Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company. Logo_4_pinetree-500x167. Knowlera Media. SEO Strategies For Small Businesses – Go Local & Get Social – Milestone Interviews SEOmoz and Blitz Local. 10 Small Business Social Media Marketing Tips. Ross Kimbarovsky is the co-founder of crowdSPRING, a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs.
You can follow Ross on Twitter @rosskimbarovsky and @crowdSPRING. Capacity - especially to plan and execute effective marketing strategies - is a big challenge for every small business. Social Media Marketing, Branded Content Experts and Consumer Engagement Agency. Social media is the most complicated channel for a brand to manage.
Marketers may have controlled a brand’s digital presence in the past, but networking technology is passing more of that authority into the hands of consumers each day. Social media now drives every aspect of communications from marketing to branding, CRM, PR, customer service, analytics, crisis management and much more. Social media requires a new breed of agency to help brands navigate and manage their message across an entire enterprise. 3 Facebook Commerce Success Stories.
To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook. But there are still good reasons to set up shop on your Facebook Page. Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website. It’s easy to get started with applications like Storefront Social or Payvment , and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge.
Here are three small businesses that have successfully integrated stores into their Facebook Pages. BabyAndMeGifts.com sells gifts for mothers and babies. Social Media Management Firm Vitrue Secures $17 Million in Funding. Social media management company Vitrue announced Thursday that it has closed a $17 million Series C funding round. Scale Venture Partners and Advent Venture Partners led the round, which included participation from existing investors like General Catalyst Partners, Comcast Interactive and Dance Ventures. Vitrue's Social Publisher platform powers more than 2,500 different Facebook and Twitter accounts, including companies like Ford, Intel, McDonald's, MTV and Best Buy.Vitrue will be using the latest round of financing to expand its operations domestically and abroad. The company, which is based in Atlanta, hopes to have 20 offices by the end of the year in locations like New York, San Francisco, Dallas, Chicago, London, Toronto and Singapore.
Vitrue also announced that Mike Murphy, the former vice president of global sales for Facebook, is joining the company in a newly created advisory role. Numbered: The Week's Must-See Tech Stats. Marketing Tips. 5 Advanced Social Media Marketing Strategies for Small Businesses. Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter. Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next.
What follows are five advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don't know what to do next. What Is An Advanced Strategy? The definition of an advanced social strategy is a technique that goes beyond the normal social media presence. Strategy 1: Multimedia Usage The term "A picture is worth a thousand words" has never been truer.
Videos are useful for explaining complex how-tos or concepts. Syncapse - Your Social Media Management & Technology Partner. How to Maximize Your Chances for a Small Business Loan : Money. Teaching Your Business to Market Itself. Professional Video Producer: How To Start a Successful Home-Based Business Producing Corporate Videos « Video University. Marketing The Video Business. National TV Spots - Costs of Advertising on Television - TV Commercial Prices. HOW TO: Turn Your Facebook Profile Photo Into a Video. How to start a one-man-video production house. How to Take an Indie Film to Market with Social Media. 180 Degree Rule Explained! on Vimeo Video School.
Vegas Product Family Overview. All of the products in the Vegas software family make it easy to import and edit movies, images, and music so you can jump right in and start creating your next video or audio masterpiece. We're THE Vacation Rental & Hotel Internet Marketing Experts. Introduction to audio with DSLRs. Kellen dengler director / cinematographer / editor nyc.