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Twitter Revamp and New Features: Here's What Marketers Need to Know. Twitter revealed its daily active user count for the first time in February, announcing the site has 126 million daily active users.

Twitter Revamp and New Features: Here's What Marketers Need to Know

Although Twitter’s numbers seem pale in comparison to that of Facebook (1.58 billion daily active users as of Q2 2019), Instagram (500 million), and even Snapchat (190 million), this social platform still has a considerable user base. Each social platform has its own intrigue, and Twitter’s appeal lies in the platform’s transient nature. Mailbag: New content, problem solving, and use-cases. Welcome to another edition of the Aspiration Marketing Mailbag, a new segment on our blog where we address questions from YOU, our followers, on how to create, curate, distribute, evaluate, and refine your sales and marketing content to help you achieve your overall business goals.

Mailbag: New content, problem solving, and use-cases

Each week, we’ll address questions from our email inbox, social media channels, or blog comment section that we feel are at top-of-mind for today’s sales and marketing teams, business owners, and even content creators themselves. The goal? How to Turn Your Existing Content Into a Podcast. In the past six years, podcasts have seen a staggering boom in listeners, rising from 39 Americans million in 2014 to 104 million today, according to Edison Research.

How to Turn Your Existing Content Into a Podcast

For companies who have spent the past decade marketing over social media, blogs, emails, and other digital content media, the popularity of podcasts has become much harder—and arguably ill-advised—to ignore. Podcasts have changed the way people commute, get their news, educate and entertain themselves, and advertise, all in a very brief span, and with little sign of slowing down. As New York Magazine, in a survey of the podcast form’s explosive contemporary influence, observed in the fall of 2019, that “the medium is heading into a future where it firmly becomes part of the broader entertainment industrial complex.”

Like radio, television, and social media—podcasts have emerged as the next great place for companies to meet their future clients and customers. Convert Videos Into Podcasts Have you ever recorded a tutorial? Your Effective Guide to Take Your Manufacturing Brand Direct to Consumers. The difference between business-to-consumer (B2C) and direct-to-consumer (D2C) is the middle man.

Your Effective Guide to Take Your Manufacturing Brand Direct to Consumers

B2C sales generally require a retailer to distribute products and goods from manufacturers to consumers, whereas in D2C the retailer is taken out of the equation. So, why do manufacturers sell directly to consumers? With D2C, brands are able to take the reigns and have full control over their sales tactics, customer service, marketing, and messaging. Brands born and bred in the digital age understand that users expect everything to be instantaneous.

With D2C, brands can streamline the sales process by cutting out the middleman and directly interact with their target audience. Why Direct to Consumer Is Becoming an Important Retail Channel. Your Step-by-Step Guide to Create AR Based Campaigns on Facebook and Instagram. The first time augmented reality really broke into mainstream media was back in the summer of 2016 when Niantic released it’s hit app, Pokemon Go.

Your Step-by-Step Guide to Create AR Based Campaigns on Facebook and Instagram

The app sent people all over the world into a “catch ‘em all” frenzy. How to Use Facebook Insights Tools to Create Social Media Strategies in 2020. As of this year, there are over 247 million social media users in the United States and 3.5 billion social media users worldwide.

How to Use Facebook Insights Tools to Create Social Media Strategies in 2020

Despite many naysayers, social media continues to grow, and according to Globalwebindex, each person spends an average of 2 hours and 22 minutes on social platforms or messaging sites daily. With so many people spending time in one place, it should come as no surprise that where there are users, there are advertisers! Social media marketing has taken on many different forms over the years. This practice changes and adapts to social media as social sites continue to build, grow, and expand to meet the ever-changing demands of their users.

A first choice for users and advertisers alike, Facebook is the most popular platform that started it all. Facebook Insights Tools and Benefits After hearing all these amazing things about Facebook insights you’re probably thinking, how do I get Facebook Insights? Free SMS Communication Templates for Back-to-School During COVID-19. What Marketers Should Know About Facebook's New Branding. Rebranding is an important step in the evolution of a business.

What Marketers Should Know About Facebook's New Branding

Companies make this shift to cater to the current trends, needs, and circumstances of their audience. Rebranding is a decision that’s made when brands feel they need to make a change in order to stay relevant. Communication between brands and users has never been easier than it is today. In the digital age, users hold a lot of power—they can do everything from cancel celebrities and influencers (which basically means taking away their power by deeming them irrelevant and/or unfollowing them in hoards), to demand the redesign of a movie character (take a look at Sonic), and they can even pressure huge corporate behemoths to provide answers for huge social justice issues. How Brands Can Start Leveraging TikTok Before It's Too Late. Just when everyone thought there couldn’t be another social giant, TikTok came along and proved everyone wrong.

How Brands Can Start Leveraging TikTok Before It's Too Late

Similar to Snapchat, TikTok was seen as just another app “the kids” play with. Little did they know this app would amass over 500 million monthly active users worldwide in just three years since its launch, making it more popular than sites like LinkedIn, Pinterest, Snapchat, and even Twitter. TikTok initially launched in 2016, but when its parent company, ByteDance, purchased Musical.y in 2017, the merger resulted in a direct line of access to the US teenage market (AKA a huge increase in its user base).

In Q1 of 2019, TikTok was the most downloaded app and welcomed 188 million new users to its site. But who uses TikTok? With how popular the app has become, it’s no surprise that brands are looking to capitalize off of its popularity. Mobile Marketing Trends and Stats Marketers Should Follow in 2020. Internet is more easily accessible than ever in today’s digital landscape.

Mobile Marketing Trends and Stats Marketers Should Follow in 2020

There’s free WiFi on public transit, in coffee shops, in restaurants, in public parks… and with internet connections so readily available, users have little to no trouble connecting with their mobile devices. What Marketers Need to Know about Instagram Hiding like Counts. Instagram has become one of the most widely used social media platforms in the world.

What Marketers Need to Know about Instagram Hiding like Counts

According to Statista, Facebook’s younger sibling is the sixth most popular social networking site, with over 1 billion monthly active users. Despite being younger than Pinterest, Twitter, Reddit, and other social channels, Instagram had vastly surpassed their user base in a short amount of time. Adding to this is the fact that the average user spends around 30 minutes on Instagram, 63% of users check the site once a day, and 42% check the site multiple times a day. Social media is just a little addictive. Beyond the Blog: Other Methods for Recruitment Content. This is a blog. Inbound marketing strategy is, to a large degree, based on leveraging blogs as a form of content. As discussed in greater detail in recent posts, ensuring quality blog content and careful, considered blog strategy can significantly move the needle in a recruitment marketing strategy. This can work both in driving candidates to apply for your positions and enhancing your employer branding and perception.

Aspiration Marketing says… As search engines and their users evolve, SEO strategies continue to adapt to these evolutions. In recent years, we've seen a drastic shift in the way users use search engines and how search engine algorithms have been perfected. SEO for Your Practice Area Pages. When you are beginning to think about online marketing for your law firm, you’ll want to consider a wide range of internet marketing strategies, from regular blogging to content creation for potential new clients. Many lawyers who are leaving larger firms to start their own smaller and mid-size firms will need to consider ways that technology can assist in marketing their business. As for law firm marketing, there is not one specific way of marketing or type of marketing that will work for every firm. How to Create an Effective Mobile CX Strategy for eCommerce. The world of eCommerce is complex and constantly changing as the modern-day consumer has more and more demands they want to be met.

However one of their biggest demands is regarding seamless and efficient customer experience. Knowing how to improve customer experience, across mobile platforms especially, is vital to achieving success in the eCommerce marketplace. Omnichannel shopping has been a driving force in online and in-store shopping experiences for years now and mobile eCommerce UX is now more important than ever before. Currently, 71% of in-store shoppers using smartphones to research their in-store purchase and smartphones now influence more than 28% of all US retails sales, finding how to improve mobile user experience can have many positive effects on your company conversion rate. What Is a Mobile CX Strategy? However, where this becomes relevant is when we look at what percentage of eCommerce is mobile? How Data-Driven Innovation Will Change in 2020. No longer is marketing reliant on assumptions and gut feeling alone. 11 PPC Trends that B2B Businesses Should be Aware of in 2020. In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget.

With new Pay-Per-Click (PPC) strategies emerging all the time, it is painfully evident that if you’re following the PPC trends 2019 had to offer, then your PPC strategy for 2020 will suffer as a result. However, with so many new updates occurring at a seemingly faster and faster rate it is becoming increasingly difficult to know which ones are worth paying attention to and which ones will just be a waste of resources. 6 Ways Texting Can Help Schools With COVID Communication. As the start of a new school year rapidly approaches, many people wonder what that may look like, given the ongoing COVID-19 pandemic. Will students and teachers be allowed back into classrooms, under specific guidance? Will they continue the distance learning many adopted in spring? How to get Started with Lead Scoring in HubSpot. Leads. Marketing wants more. Sales wants more. YouTube Policy and Community Guidelines Updates Marketers Should Know.

Creating Your Online Site: A Business Survival Guide During Coronavirus. In the U.S. alone it’s been predicted that up to 25,000 shops will close nationwide due to the pandemic outbreak. Businesses closing their doors who are unsure what to do next, it seems the best option would be a transition to online commerce as a means to stay afloat throughout the crisis. Top 10 Prominent Typography Trends for Inspiration in the Year 2020. Typography is a huge player in design. The same way different colors evoke different emotions, different fonts express different attitudes.

Why Location Intelligence and VPS Will Be the Next Big Thing in Mobility. Location intelligence is important for businesses to understand because it allows business owners to make informed decisions about where to open up shop in the physical world. How People Can Manage To Work From Home Effectively and Happily. The Best Recruitment Websites to Enhance Your Employer Branding.

We've discussed in some detail the principles and best practices around employer branding in the digital space, whether it's actively maintaining a social media presence on the major platforms like Facebook and Twitter, or whether it's using the content or Inbound marketing via a blog and/or a database of email contacts. While these are all critical elements of enhancing and furthering your employer brand and making sure today's passive and active job seeker knows who you are and the value your company brings, these avenues aren't necessarily tailor-made for today's recruitment and talent acquisition professional. In some ways, these marketing strategies have been hijacked for lack of a better term and tweaked to represent the needs of an HR recruiter. This begs the question: What are the best platforms or solutions available designed explicitly for recruitment teams to find the best talent possible and further their employer branding and remain top-of-mind with the passive jobseeker?

Aspiration Marketing says… Choosing the Right Keywords for Your Law Firm Blogs. 9 Customer Experience Trends That Marketers Must Be Aware of in 2020. CMS Comparison - Comparing HubSpot to Wix & SquareSpace. Nike vs Adidas: Competitive Analysis with Data Visualizations - Datahut. 11 Video Marketing Statistics For 2020 That Marketers Must Be Watchful of. How to Build an App on the HubSpot Marketplace. Coronavirus: Changing consumer behavior and e-commerce trends - Datahut. Location Specific Triggers: How Geofencing Can be Useful for Brands.

4 Simple Ways to Refocus, Avoid Distraction, And Achieve Goals. How to Use Product Intelligence to Win Customers - Datahut. 65+ Digital Products You Can Make and Start Selling TODAY! The Best Way to Get Started With HubSpot. Data-driven e-commerce supply chain management - Datahut. Neuromarketing: How Brands Can Gain An Edge By Understanding Consumers' Buying Behavior. HubSpot Marketing Hub Deal. Virtual Events 2020: How to Host an Online Event. A Short Guide to HubSpot's ABM Tools. 25 Free Tools For Startups to Help Through COVID-19 - Datahut. Conversational Marketing Statistics For 2020 To Help You Boost Conversions. ElegantThemes Deals. 3 Things to Avoid When Creating Your Chatbot. Scraping eBay: How to Scrape Product Data Using Python - Datahut. How Voice-Enabled Smart Devices Invade Your Privacy. HubSpot Free CRM Deal. Different Types of Law Blogs. Here's Why You Need to Stop Focusing on Your Pinterest Monthly Views.

Introducing Lynton's New Creative Services. Scraping Amazon Reviews using Scrapy in Python - Datahut. Free Google Shopping Product Listing: An Effective Guide For Businesses During COVID-19. SiteGround Deals. Mailbag: Blogging, customer testimonials, and niche content. What Should I Blog About? How to Uncover A Money-Making Niche. What is marketing? Here are the basics. What is marketing? Here are the basics. Mailbag: Content volume, marketing jobs, and recruitment. 5 Interesting Statistics About Recruitment Marketing. Aspiration Marketing says… United States SEO Company.