The Daily Beast - Women in the World: 150 Women Fearless. Der Tagesspiegel - 6 settembre 2014. 06.09.2014 15:56 Uhrvon Andrea Dernbach Bild vergrößern Lorella Zanardo hat eine kleine Dokumentation über die Frauen im italienischen Fernsehen gemacht – und einen Schock ausgelöst. Heute versucht sie Italiens Schülerinnen und Schüler dazu zu erziehen, das Fernsehen kritischer zu nutzen. Die Bilder kannten alle: Frauen in knappster Bekleidung, vor einem Millionenpublikum in eine Kiste gesperrt oder fast nackt in einer Duschkabine. Und obwohl das alles seit Jahren in Italiens Fernsehen zu sehen war, löste es ein kleines Erdbeben aus, als Lorella Zanardo und ihre Ko-Autoren diese Bilder 2009 aneinanderschnitten und ins Netz stellten. 25 Minuten Originalmaterial aus dem italienischen Fernsehen: So massiv war bis dahin nie zu sehen, wie Silvio Berlusconis Private, aber auch die Programme von „Mamma Rai“, des öffentlichen Senders, Frauen zurichteten, oft zur besten Familiensendezeit.
Zanardo wirbt für einen neuen Blick auf Frauen Sie spottet über die neue "Geburtenschlacht" Adesso-online - 2 marzo 2013. Non spengete la televisione, cambiatela! Testo: Isabella BernardinMit einem Dokumentarfilm im Internet gegen die Allmacht des chauvinistischen Fernsehens: Eine starke Frau kämpft gegen den unerträglichen alltäglichen Sexismus in Italiens TV und Werbung. Da quando, quattro anni fa, ha realizzato il documentario Il corpo delle donne, Lorella Zanardo non si è fermata un attimo. Mentre sul web il suo lavoro otteneva, nel giro di pochi mesi, centinaia di migliaia di visualizzazioni , lei iniziava a girare l'Italia intera (ma non solo) per mostrare agli italiani e alle italiane come la televisione nazionale, sia pubblica che privata, abbia ingabbiato le donne nel ruolo di "oggetti sessuali in perenne lotta contro il tempo", con effetti devastanti sull'immagine femminile nella nostra società e sulla capacità di percezione reale di sé delle nuove generazioni.
Da quattro anni lavori giorno e notte per portare avanti un percorso di sensibilizzazione. Com'è iniziato tutto? Guarda il documentario. BBC News - 5 aprile 2011. My hairdresser, Flavia, calls herself a "Berlusconiana". She voted for Italy's Prime Minister, Silvio Berlusconi, when he first came to power in 1994, and has supported him ever since. Flavia - who does not want to give her last name - runs a salon on a backstreet in a suburb of Rome, serving a broad cross-section of Roman voters. She's ideally placed to sum up the range of Italian women's attitudes to Il Cavaliere (the knight), as he is widely known, in the run-up to his trial on allegations of paying for sex with an under-age prostitute. There are old ladies having a blow-dry and set, young women having their dark roots retouched and career women straightening their hair.
According to Flavia, her clients are divided equally between those who love and those who loathe the premier. But recent events have not made her alter her own stance. "Everything they're saying about Berlusconi has been invented," she says. "The reports that he's going with under-age girls are all gossip. 'End of an era' Eenvadaag - 5 aprile 2011. 3SAT - Italiens Frauen gegen Berlusconi - 8 marzo 2011. China CCTV News - 21 febbraio 2011. BBC News - Can Italian PM Berlusconi survive the scandals? - 15 gennaio 2010. The feminine mistake - CBC - 14 dicembre 2009. When Milanese businesswomen Lorella Zanardo decided to make a short documentary critiquing the sexist and humiliating depictions of women on Italian television, her expectations were modest. 'I thought that we'd make this video, put it on DVD and take it around to high schools to get kids thinking about the issue.
The last thing I expected was this reaction.' — Italian documentarian Lorella Zanardo "I thought that we'd make this video, put it on DVD and take it around to high schools to get kids thinking about the issue," says Zanardo. "The last thing I expected was this reaction. " Zanardo is referring to the national word-of-mouth sensation that Il Corpo delle donne (Women's Bodies) has become in Italy. Zanardo has been flooded with invitations to present her documentary – not only from high schools, but also from university, political and women's groups, as well as mainstream political talk shows. "It clearly came at the right time," says Zanardo. National Public Radio - 28 ottobre 2009. Cafe Babel - 6 ottobre 2009. A collection of samples taken from public and private Italian television channels, Il Corpo delle Donne ('Women’s Bodies') is dedicated to the image and role of women - and the results are chilling.
The author of this visual essay, which has been translated into four other languages including Spanish, Portuguese, English and French, is Lorella Zanardo. She was European brand manager for Unilever in Milan and Paris, marketing director for Gruppo Mondadori, holds an MBA and a degree in English and German literature, been a theatre and cinema actress and also runs her own consultancy, Sportgate. The mother-of-two is now more known as a consultant and lecturer on feminist issues. We meet to discuss Zanardo's sensitisation campaign concerning gender differences and the rights laid out in article three of the Italian constitution. She has two ways of ensuring that her valuable work does not lose momentum, to not merely turn into a passing fad. Is the Italian situation unique?
Unilever: A Guiding Passion - Forté Foundation. Lorella Zanardo grew up in Italy and studied English and German literature abroad. She wanted to travel the world, and work as an actress. But circumstances suggested a different direction. After graduation, she visited a friend in New York who was studying for an MBA and found herself fascinated by business. Inspired, she returned to Italy and eventually entered an MBA program in Milan at the SDA Bocconi School of Management. “At the time, there were so few women,” she recalls. “Maybe 10% of the students were women. Lorella set out to find a position in marketing at a large multinational company that would enable her to travel the world. Undeterred, she resolved to phone them once a month until they relented.
She moved up quickly at Unilever to the head of the research department, and then to the role of brand manager. At first she felt overwhelmed. “I chose to have a very charming apartment a bit away from the company. Recently, Lorella changed direction. See More Profiles. Recensione - Il Corpo delle Donne. Not every Italian woman is a scantily clad blonde. Although watching Italian TV shows might give you just that feeling. Women all over Italy are sick and tired of the constant stream of nearly-naked women on television and on advertising billboards. It is fuelling Berlusconi-style "machismo" and dragging their country backwards, they say.
[media:audio] "What we are dealing with is a constant stream of soft porn from morning until night on our TV screens," says Lorella Zanardo, the maker of a documentary film about women on Italian television. "The real difference between Italy and other European countries is that women's bodies here are really shown as objects irrespective of the programme you're watching.
It's the only thing on offer. " Lorella Zanardo, who watched 400 hours of television for her project, adds: "I was really shocked. [media:images] "My friend takes up to two hours to get ready for school to look good.