Facebook Rolls Out 'Want-able' Pics of Products in the News Feed. By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos. Now, Facebook is catering to this trend by offering some brands the option to post those photos with actions including "want," "collect" and, of course, "Like. " Products within a collection will also have a Buy link, sending people offsite to purchase a product. Facebook partners with retailers to test want button. Kred vs. Klout: Is There Room For Two, Or Even One? By Kym McNicholas On August 21, 2012 One week before re-launching social influence calcuation site Kred, PeopleBrowsr CEO Jodee Rich was on Hood River in Oregon, kiteboarding with techies from around the world. He was promoting Kred to the kiteboarding community, which has a high-contingency of first-adopters, and taking time to interview with reporters, including myself.
I’m skeptical of the social influence space, and it’s clear in the video above. But Rich addresses the criticism facing companies like his and gave me new reason to believe there might be hope. Kred, which just like its well-known competitor Klout, calculates a person’s online influence based on data collected from social networking sites, such as Twitter and Facebook, and offers a score that can be measured against others. Kred is also transparent in how it calculates the score, with an openly published scoring system. But that’s not Fernandez’s intention. But Rich has an uphill battle trying to overtake Klout. Undrip Takes All The Nonsense Out Of Your Social Feeds. If you’re reading this article, chances are you’re pretty well connected, at least in terms of your various social networks.
But it can be overwhelming: there’s Facebook, Twitter, Foursquare, and Instagram. And those are just the major leaguers. But Undrip, which has just launched out of private beta on our Disrupt stage, is ready to clear out all of the clutter to show you the very best of what’s in your social feeds. Undrip is an iOS app that pulls in Twitter, Facebook, Instagram, Path, Pinterest (and the list goes on…) into one interface. But it doesn’t show you everything: no status updates, no checkins and no FarmVille updates. Nothing but cool content from your friends, with no limits on format. It follows your social behavior and filters out all of the useless noise. The app lets you perform all the same actions as if you were on Facebook or Twitter, such as “likes,” retweets, etc. MA: What’s your distribution plan?
Undrip: There’s no silver bullet for distribution. Twitter Co-Founders Create a New Publishing Platform. From the minds of Twitter co-founders Evan Williams and Biz Stone comes yet another platform for curating and displaying content. Medium is still under wraps, but previews of the publishing platform show single-subject blogs that invite feedback and, eventually, contributions from readers. They’re called Collections, and they have the layout of a Pinterest board, the laser focus of a Tumblr blog, and the democratic ranking system of Reddit. Explained Williams in a blog post: Collections give people context and structure to publish their own stories, photos, and ideas. By default, the highest-rated posts show up at the top, helping people get the most out of their time in this world of infinite information.Together, the contributions of many add up to create compelling and useful experiences. You may be inspired to post one time or several times a day—either way is okay.
Here’s an example of what this looks like:
Loyalty: Six Social Media "Personas" Call For Segmented Marketing. Those who "Like" are not alike at all in how or why they engage with brands in social media. Aimia, the worldwide loyalty management consultancy, has unveiled what it calls an "industry-first segmentation model" that reveals six distinct social media personas, based upon the behavioral drivers of trust and control. The company has detailed those personas in a research brief called "Staring at the Sun: Identifying, Understanding and Influencing Social Media Users. " The brief argues that no single social media channel can deliver a complete picture of customer behavior. To be fair, marketers have heard similar ideas before.
Malcolm Gladwell in The Tipping Point described "mavens," a small percentage who influence a majority. "Racing to rack up the most 'likes,' retweets, followers and recommendations…is the wrong approach. The company’s website put it more sternly: "Social media has enjoyed an exciting adolescence; it’s now time to grow up.
" Subscription Commerce Isn’t a Revolutionary Business Model, It’s a Smoke Screen. By Erin Griffith and Michael Carney On May 11, 2012 “We get pitched on a new ‘something in a box’ every day.” That’s a top commerce VC, who was quick to add that every day he says no. It’s a theme we’ve heard repeated over and over asking around about the explosion of subscription commerce startups in the market. We feel the VCs’ pain — our inboxes are overflowing with new twists on the subscription commerce business model. But the thing is, subscription commerce is already a twist on the standard ecommerce business model. Maybe we’re just talking to negatrons who don’t know a good revolution when they see one. If VCs and reporters are experiencing subscription fatigue, there’s no reason to think consumers are any different.
ShoeDazzle is the Godfather of modern subscription commerce with a few years of experience on the companies pitching themselves now. ShoeDazzle will say its move away from subscriptions isn’t a move away from subscriptions. (Image via Shutterstock) Social Media trends.