Pin & Win! – - Kong. 5 Ways Brands Use Pinterest To Authentically Connect. Here's the big shocker: If you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time. The first thing you need to do—even before you create your boards and pins—is to define your company's Pinterest strategy in order to determine which individuals you are trying to reach with your marketing efforts. And the more you know, the better your chances of being able to truly connect with those people. Defining Your Ideal Client One of the best ways to create detailed, useful buyer persona profiles is to connect directly at the source; that is, to interview people.
If you have direct access to some of your favorite clients, ask if you can talk to them on the phone for a few minutes. You want to know as much as possible about each group of people, so ask as many questions as you can. How old are they? Use the answers you gather to create a detailed profile on each type of client you are trying to attract to your business. Pinterestification! Sociable Labs Signs Up Wine.com, 19 Others For Its Pinterest-Like EverShare Offering. The Pinterest effect on e-commerce sites continues: online wine retailer Wine.com, a company with $67 million in annual revenue, is adding a social shopping component to its website which not only looks like Pinterest, but is also powered by Facebook. Wine.com says it’s using technology provided by Sociable Labs, a San Francisco-based startup which introduced its licensable “EverShare” product suite earlier this year. But while Wine.com’s change is a notable one for them, the bigger story here is the traction that Sociable Labs is seeing, thanks to the “Pinterestification” (not a real word!)
Of e-commerce. As a refresher, EverShare lets companies host their own Pinterest-style product pages on their websites, while also connecting with Facebook APIs to allow things like purchases, comments, and reviews to be shared with customers’ Facebook friends. It’s the kind of thing that could have been a Pinterest platform app, if Pinterest had a public API. But rollouts like this are risky. Pinterest A Bit Player In Referral Traffic, Unless You're In Retail. Based on traffic trends for more than 200,000 publishers, Pinterest referral traffic showed "explosive growth" in June, beating out Twitter, StumbleUpon, Bing and Google referral traffic. That according to content measurement provider Shareaholic.
The company pays close attention to all social media, but in January observed that Pinterest sent more referral traffic than Google+, LinkedIn and YouTube combined. In February, Pinterest overtook Twitter for share of traffic. Shareaholic's Janet Aaronica dismissed the idea that Pinterest gained that traffic through sheer novelty, which would quickly die off (what Aaronica calls the "pretty new girl" effect). It is important to note that Pinterest beats Google in referral traffic, not from organic search or AdwWords. As TechCrunch observes, content creators cannot ignore Pinterest for SEO, but “it’s not a replacement for keyword building by any means”—not when Google organic traffic counts for nearly half of referrals. Pinterest to drive 40 percent of all social media purchases. The extent of the social pinboard’s increasing influence may surprise you. By Regina Wood | Posted: June 25, 2012 Facebook and Twitter, make room. Pinterest’s marketing power is growing.
According to an infographic by Tamba, Pinterest will account for 40 percent of social media driven purchases by the end of this year. Facebook’s share of purchases will drop to 60 percent and Twitter’s portion will disappear. Here are more stats on the rising power of Pinterest: Buyers referred from Pinterest are 10 percent more likely to buy something and spend 10 percent more than visitors from other social networks. Popularity: This record has been viewed 21135 times. Who's Using Pinterest Anyway? [INFOGRAPHIC] Have you ever wanted to know exactly who is using Pinterest? Here's a quick snapshot: Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They're 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.
Digital media agency Modea put together this infographic with findings from a February comScore report. It shows Pinterest users favorite supermarkets, mobile phones and carriers, alcohols, communication modes, magazines, vacation destinations, TV channels, credit cards, political parties, car brands, professions, outdoor activities, hobbies and sports. SEE ALSO: 13 ‘Pinteresting’ Facts About Pinterest Users [INFOGRAPHIC] Pinterest Gives Copyright Credit to Etsy, Kickstarter, SoundCloud. After Pinterest's trove of copyrighted content became the subject of a legal debate, the popular social site made efforts to automatically add citations to content from specific sources.
On Wednesday, it announced that it had expanded this practice to five new sites. Since May, the feature had added citations to any content Pinned from Flickr, YouTube, Behance or Vimeo. Now content Pinned from photography community 500px, Etsy, Kickstarter, Slideshare and SoundCloud will enjoy the same automatic citations — which can't be edited. Although Pinterest's Terms of Use prohibit its members from posting copyrighted material without permission, it doesn't take more than a quick look at the site to notice that most of its content violates these terms.
Some have suggested that the large amount of copyrighted, unattributed content that has been copied to Pinterest's servers creates a legal problem for the site. But attribution isn't instant permission to use copyrighted content. YouTube Joins Pinterest: Here's What It's Pinning. YouTube is getting in on the Pinterest action — by launching an account of its own, the online video company announced Thursday. Videos will be posted to one of several Pinterest YouTube boards themed around topics including crafts, lifestyle tips, beauty, food and fitness.
YouTube says it will also have numerous additional boards categorizing the videos it posts. In Thursday's post on YouTube's blog, the company points out that it already has accounts on other major social networking sites including Facebook, Google+ and Twitter. Pinterest made video pinning available in August 2011; its users have been pinning videos from YouTube since that time. It makes sense that the video sharing site — which gets 72 hours of video uploaded every minute — would want to leverage Pinterest's large and growing following of reportedly up to 21 million unique visitors per month. Pinterest was one of the fastest growing social networks ever this spring. Was YouTube smart to start a Pinterest account? 5 Ways to Be Pinworthy. 2012 is the year of the image, particularly photographs. At the heart of this trend is Pinterest, an image-based social media network that’s experienced explosive growth in the last six months. For marketers, Pinterest’s power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs.
Pinterest by the Numbers Pinterest reached over 18 million unique visitors in March, according to Compete and reported by TechCrunch. Its members’ activity displays three distinct attributes based on research by RJMetrics. New Pinterest members are less active. Pin sources show a long-tail distribution. 5 Tips to Be Pinworthy What do these Pinterest trends mean for marketers? Create great images. If you haven’t been pinned, don’t wait for your boss to ask you about that new trend.
What other tips do you have for making your images pinworthy? Happy marketing, Heidi Cohen.
Pinterest biz model. Pinterest use cases. Pornterest Vs. Pornstagram Vs. Tumblr’s #NSFW. Wow, Pinterest’s porn section is fairly tame. I was just curious about the type of not-so-mommy-friendly content that might be popping up on what’s now the third-most popular social network after Facebook and Twitter. (Also I’m bored). After all, Tumblr houses, like, a lot of porn. Both services aim to help their members find platforms for self-expression, one through pinning images for inspiration, the other through blogging, and both have also had to fight unwanted content on their networks. For example, both Tumblr and Pinterest recently implemented changes to their Terms of Service banning self-injury and self-harm.
Tumblr seemingly took a more proactive stance in its bans, announcing it would apply the policy on a blog-by-blog basis. Pinterest, which enacted a similar ban on thinspo and other self-harm imagery, a month after Tumblr did, has also apparently had a tough time keeping thinspo off its site. Pinterest, I first thought, was much cleaner. Why is this important? Pinvolve Converts Facebook Pages Into Pinterest Pinboards, Increases Repins By 150%+ The folks behind a forthcoming fashion catalog for the iPad, Bazaart, have launched an interesting side project in their downtime (what’s that?) From their participation in DreamIt’s new Israel-based startup accelerator program. In need of something similar for themselves, the company launched a Facebook app called “Pinvolve” which converts Facebook Pages into Pinterest pinboards. To use Pinvolve, you have to first be logged into Facebook as one of the page’s admins before installing the app.
Once up-and-running, Pinvolve creates a new section on your Facebook page which presents all your photo posts in a Pinterest-like fashion – that is, in the typical image pinboard style that’s now associated with the popular social networking service. The app also pulls in the Facebook likes and comments associated with each post, as well as the comments’ text. You can see an example of Pinvolve in action now, over on fashion model, blogger and designer Audrey Kitching’s Facebook Page here. Here's the Best Time to Share on Pinterest.
If you’re doing most of your sharing on Pinterest from the office, you’re doing it wrong. The best time to share things on Pinterest is Saturday morning, according to data from Bitly, the URL shortening service. Hilary Mason, Bitly’s chief scientist, revealed the nugget during a talk at Mashable Connect in Orlando, Fla. Bitly keeps track of clicks on the links created by its users, and where they’re coming from, aggregating the data to create actionable information. In addition to the Pinterest factoid, Mason said a story’s half-life — the time it takes to receive half the clicks it will ever get — lasts 2.8 hours on Twitter, 3.1 on Facebook, 7 hours on YouTube and “longer” on StumbleUpon and Tumblr. Bitly also looks at usage of devices. Bitly says it’s seeing 12% of clicks coming from mobile devices. While all device use rises and falls based on wake/sleep patterns, most phones, tablets and computers follow similar patterns of use each day.
Facebook YouTube Soundcloud LinkedIn Twitter Tumblr. Who's Using Pinterest? Yup, It's Mostly Ladies. Well, there’s a reason it’s not called Dude-terest. The latest darling of the up-and-coming social sharing space, Pinterest, has experienced rapid growth in both users and industry buzz in the last few months. If you had a sneaking suspicion that the majority of those users happen to be young females, you were right. Pinterest’s users are 80% women, according to recent data from Google Ad Planner, as presented by Ignite Social Media. The site is biggest among the 25-34 age range, followed by 35-to-44-year-olds. These site’s popularity among people in their late 20s and early 30s is illustrated (quite literally) by the proliferation of images related to wedding planning and home decor.
There’s nothing inherently female-centric about Pinterest. Gizmodo described the service as a sort of “Tumblr for ladies” and cited internal staff discussions in which the men expressed confusion and uncertainty and the women expressed enthusiastic approval. I’m still waiting for that “Ah ha!” Must-Know Pinterest User Demographics. It's no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need to know about Pinterest user demographics. With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners?
According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+. SEE ALSO: 10 Most-Followed Users on Pinterest Using stats from comScore and a few other analyses, full service agency Modea has put a few interesting facts about Pinterest into visual form with this infographic.