Advertisers to Latinos: "We Love it When You Speak Spanglish" 30 New Tablet Usage Stats Marketers Should Know [Infographic] As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these new mobile behaviors? One type of device that seems to be gaining more and more traction is the tablet computers. 30 Tablet Usage Statistics Every Marketer Should Know 1. 11% of adults already own a tablet computer of some sort. 2. 3. 4. 77% of tablet owners use their tablets every day. 5. 6. 53% of tablet users consume news on their tablet daily. 7. 54% of tablet users send email on their tablet daily. 8. 39% of tablet users use their tablets for social networking daily. 9. 30% of tablet users use their tablets for gaming daily. 10. 27% of tablet users use their tablets for reading books daily. 12. 13. 16. 17. 19. 20.
The Tablet Revolution Infographic. The Top 10 Marketing Infographics of 2011. It's almost impossible to believe that 2011 is so close to being over. Tons of great things happened in the world of marketing this year, one of which has been the creation of some awesome infographics that help provide valuable education and insight into the world of inbound marketing. While the web is full of some really great marketing infographics, we decided to limit our list to just 10. Check these out for a visual look at inbound marking in 2011. 1. Inbound Marketing Rising 2. The Anatomy of a Fan 3. 4. 5. 6. 7. 100 Million Professionals 8. 9. 10. What are some of your favorite inbound marketing infographics from the past year?
A Slow Start for Broadcast TV. About | MegaPhone Labs | The world's largest interactive television and interactive out of home signage company. TV Station Groups Unite To Offer Social Networking And Info To Mobile Devices. The partnership involves big names in local TV including Belo, Cox, E.W. Scripps, Gannett, Hearst, and Media General. They want to enhance TV viewing beginning in early 2012 by offering an app that enables Apple or Android mobile devices to automatically detect what you’re watching. The stations then would feed additional info about the shows — including local and syndicated fare — as well as opportunities to connect with other viewers. Yes, they’ll also send ads to your device. Here’s how they describe the free service, to be called ConnecTV: Emeryville, CA – November 15, 2011 – Ten leading television broadcast groups with stations in markets covering 76 million U.S. households today announced a long-term commercial partnership with Silicon Valley-based start-up ConnecTV, a free, real-time social network built for TV viewers.
X Factor app shows promise for the second screen. The X Factor iPad app disappointed me at first. Upon opening, it thought I lived on the East Coast, popping up a countdown for Thursday night’s show while I watched Wednesday’s show live on TV (I live in Seattle). But then I saw the “synchronize” button at the bottom of the app. I touched, and after a few moments of listening to my TV, it transformed the app into a synched second-screen experience. The first thing I noticed was the “coming soon” label on the Fan Feed — “connect with other X Factor fans” — which is a staple of any second-screen app. As I lamented the temporary omission, the app suddenly popped up the singers who just took the stage, and I realized that it was truly synchronized with the broadcast. In the “latest” column, the app popped up notable quotes, lyrics, tweets, factoids, polls, hometown maps and even a “like” button that lets you like the singer’s Facebook page or follow a Twitter account straight from the app.
Why Hulu is doubling down on its Latino audience — Online Video News. What you may have missed at the Social TV Summit. Top execs from the social TV industry gathered at NYC’s Capitale (a beautiful venue resembling Gringotts Bank) on Wednesday to discuss the state and future of the social TV industry. The summit kicked off with co-host Jack Myers predicting that the social TV business would grow to $30 billion by 2020. Facebook and Twitter both keynoted the event: Facebook said it was “pretty confident” it was driving incremental ratings, and Twitter said the connection between social and ratings is growing clearer. Here are few more takeaways from the summit: The billion dollar question – how can dollars move to social? One of the most interesting and productive conversations of the day was the the broadcast, cable, satellite roundtable. The execs from Univision, FOX, AT&T, CBS, Turner, TVGuide.com and NBC were asked for those who were connected to monetization “to talk about the challenges you’re facing in finding ways to monetize and what kind of response your getting in the ad community.”
Google Ponders Pay-TV Business. Telemundo. Telemundo (Spanish pronunciation: [teleˈmundo]) is an American Spanish-language broadcast television network that is owned by the NBCUniversal Television Group division of NBCUniversal. The network broadcasts programs, much of them produced by Telemundo, aimed at Hispanic and Latino Americans in the U.S., and audiences around the world; its programming features a mix of telenovelas, sports, reality television series, news programming, and feature films (both Spanish-dubbed versions of American films and imported films produced in Spanish-speaking countries).
Telemundo is headquartered in the Miami suburb of Hialeah, Florida, and has 1,900 employees worldwide.[2][3] The majority of Telemundo shows and programs are filmed at a studio facility operated by the network in Miami. In 2011, 85% of Telemundo's telenovelas were filmed in Miami.[4] The average hour of prime time drama costs $70,000 to produce.[5] History[edit] 1954–1987[edit] WKAQ-TV[edit] NetSpan[edit] 1988-1997[edit] 1998–2001[edit]
Youtoo and Mark Burnett launch first social TV network. Youtoo TV. Youtoo TV, formerly known as American Life TV Network (ALN), GoodLife TV Network, Nostalgia Television and Nostalgia Channel, is an American cable-television channel launched on May 1, 1985.[1] It now claims over 15 million subscribers throughout the U.S. It is also available on at least one over-the-air terrestrial affiliate — WBQP-CD in Pensacola, Florida, which uses the network for part of its schedule.[2] The network had made a video on demand (VOD) deal with TVN Entertainment Corporation to offer up to 20 hours of programming per month to more than 100 cable affiliates.[3] Background[edit] The channel was originally launched in 1985 as The Nostalgia Channel through the efforts of former Our Gang child star George "Spanky" McFarland.[4] The channel featured vintage movies, similar to Turner Classic Movies, which would launch years later.
Rebrand[edit] In addition, the network will carry programming such as Howcast and Christopher Coppola's Digivangelist Show. Carriage[edit] Notes. How Facebook just kicked social TV into high gear. Updated: When Mark Zuckerberg says Facebook aims to rethink entire businesses, it looks like he means it. Today at F8, Facebook rolled out an update to its social graph that allows “frictionless” sharing, enabling a new world of social TV.
And Hulu and Netflix are two early companies planning to take advantage of it. In a nutshell, once you authorize this new level of sharing within an app, everything you do within that context will appear in the real-time ticker on Facebook. So if you’re watching 30 Rock on the Hulu app — within Facebook — your friends will see that you’re watching in their real-time tickers. And here’s the kicker: if they click it, they can watch the same episode themselves, chatting along with you on Facebook while they watch. Same goes for music (Spotify, etc.) and news (Washington Post, etc.) The powerful thing here is discovery. Facebook has just kicked social TV into high gear. And as we’ve written before, the value is in the data.
Sezmi says goodbye to customers. Sezmi is ceasing its consumer service to focus on offering its technology platform to service providers. From Akimbo to ZillionTV, many have tried to redesign the television experience and ended up pulling the plug on their customers. The concept of hybrid broadcast and broadband distribution remains valid, but attempting to launch in the Los Angeles market may have been a mistake.
Sezmi Corporation has written to customers informing them that they will no longer be able to view or record broadcast television through their Sezmi digital video recorder. The electronic programme guide that is necessary to tune to local channels will no longer be provided. Sezmi offered programming delivered using a blend of over-the-air broadcast and over-the-top broadband. The company emerged in May 2008 as a start-up previously only known as Building B, co-founded by entrepreneur Dr Buno Pati and Phil Wiser, former chief technology officer of Sony America. www.sezmi.com.
Justin Timberlake Wants You to Take His Facebook Profile Pic | Digital. YouView appoints CTO from Sky as launch looms. YouView, the hybrid television platform planned by a consortium of British broadcasters and broadband providers, has appointed Chris Bramley from Sky to the vacant role of chief technology officer. The consortium of the BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva, still plans to launch the platform in early 2012.
Chris Bramley was previously principal architect at British Sky Broadcasting, where he led technical teams responsible for delivering the Sky online video proposition, formerly Sky Anytime, then renamed Sky Player, now known as Sky Go. Before that, he worked as a senior technical architect at ioko, the digital media systems integrator that developed the Sky online video platform and which is now part of Kit Digital. “Chris has proven his technology leadership through delivering innovative new services into UK homes,” said Richard Halton, the chief executive of YouView. The position of chief technology officer at YouView has been vacant since December 2010. Digital Hollywood L.A. 2011:The Two Screen Revolution. October 21st, 2011 · 1 Comment The Two Screen Revolution “A screen is not a screen, is not a screen…you have to deploy content where you get the best user experience” – Hardie Tankersly (VP Innovation and Social Media, FOX Broadcasting)