Interactive Narratives - The Best in Multimedia Storytelling and Multimedia Journalism. Facebook to Marketers, It’s Time for a Click to Action. InShare352 You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we’re starting to recognize the pattern…I guess we never really defined why you should “Like” us beyond the initial click. This general scenario is more common than you may think. With the updated Ads API, advertisers must now think beyond the “Like.”
Source: Techcrunch What does “more informed” actually mean? For brands and agencies, advertising based on keywords is no longer good enough. Now advertisers can specifically optimize for… 1. 7 Unbelievably Cool Facebook Ad Tactics. Sponsored stories can counter a decline in organic impressions, while increasing engagement rates and amplifying your word of mouth. Facebook does this by taking your existing content and fan actions, then promoting it to their friends. Here are seven techniques for maximizing results with sponsored stories.
Scenario 1: You have a video to promote Technique explained: The video will play in the ad itself — previously a premium feature that only big brands could afford. Enable this by posting the YouTube link on your page with a short comment. Then run an ad selecting “Facebook ads” as the type and “page post ad” as the story type. To avoid wasting impressions, add in workplace targets and “friends of connection” targeting below. Confused? Net result: You are showing video in the ad itself, and also featuring at least one of your friends. Scenario 2: Your customers are other businesses But be careful to attract only decision makers. Scenario 3: Your chief executive officer wants more fans. Whoops, I didn't mean for you to read this Brian Solis. InShare318 As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.”
Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we are (introspectively), and who we want to be. A recent example of such a mistake is when former U.S. Representative Anthony Weiner accidentally published a direct message as a live Tweet. Suddenly, his public, private and secret lives were one and unfortunately (or fortunately) his once separated worlds were introduced to one another with devastating effect. With reference to Dr. This happens every day. Ignorance is Bliss Until It’s Not Dave Winer published a post that is reverberating through the web and the hacker/developer communities. Dave’s perspective is honest and it represents the type of thinking that will benefit most Facebook users…
Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles. Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. The chart below outlines the new roles of manager, content creator, moderator, advertiser and insights analyst. A separate help center page from Facebook also provides an answer to one question many Facebook Page admins have been asking for some time: How do I schedule a post to appear later? The answer: Posts can be scheduled up to six months in advance at 15-minute intervals. SEE ALSO: 5 ways these new scheduling feature falls short. Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles.