
24sept'09Vodafone LaunchesVodafone360 Power to You !
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24sept'09 Vodafone Announces Vodafone 360
Vodafone 360
Vodafone Embarks on Branding Facelift «
Vodafone is hoping that social networks and a new app store can give it a much-needed facelift. The carrier is launching a major marketing offensive for the first time in four years, dropping its “Make the most of now” tagline in favor of “Power to you” and replacing Vodafone Live, its mobile data service, with Vodafone 360, an offering that will integrate offerings such as Facebook and Twitter along with a new app store slated to come online later this year. Vodafone claims 315 million customers in 31 markets, but its image has accumulated dust as smaller, more nimble operators targeted young users with sexy handsets and services.Patrick Leenheers over Vodafone 360 · Marketingfacts
Vodafone mengt zich in de strijd tussen Apple, Google en Nokia voor onze faktuurgegevens.

