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Colour psychology is the study of the effect that colours have on human behaviour particularly the natural instinctive feelings that each colour evokes. Colour preference is subjective however colour psychology reveals how each colour creates a collective emotional, mental and physical response in people as a whole. Red for example will create feelings of warmth, movement, ambition, determination and sometimes anger! red may bring to mind sayings that have been passed down through the ages such as 'it was like holding up a red rag to a bull!'
What exactly is colour psychology? It is the effects of the electro-magnetic radiation of light on human mood and behaviour - a universal, psychophysical reaction, which is not as heavily influenced by culture, age and gender as is generally thought. It is important to understand that there is a great difference between colour psychology and colour symbolism. Historically, what is often described as colour psychology is actually colour symbolism - the conscious associations that we are conditioned to make. Cultural responses to colour derive from a variety of causes: for example, green is the sacred colour throughout Islam, being the colour of the Prophet's robe; in Ireland it is considered lucky, perhaps because when the world around us contains plenty of green this indicates the presence of water and therefore little danger of famine; in England it is considered unlucky, possibly because of its association with decay and disease.
June McLeod Leading International colour expert, proudly holds the first UK colour endorsement Research reveals we all make a subconcious judgment about a person, an environent or product/item within seconds of initial viewing, the right colour is therefore vital June McLeod with a dazzling colour career spanning more than 30 years she has positively influenced business.June is passionate about colour, constantly striving to create the perfect selection of colours to support business success, to distinguish brand and to attract target audience, to provide real impact, resulting in increased sales, profitability and brand awareness. June has developed unique methods and concepts June's International client base reflects her substantial knowledge of colour for all purposes.
by David Johnson Like death and taxes, there is no escaping color . It is ubiquitous. Yet what does it all mean?
Blue is the overwhelming "favorite color." Blue is seen as trustworthy, dependable and committed. The color of sky and the ocean, blue is perceived as a constant in our lives.
Colors, like features, follow the changes of the emotions. - Pablo Picasso Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long understood how color can dramatically affect moods, feelings and emotions.