The Drum sur Twitter : "68% of retailers have no specific plan on #mobile, finds @Barclays report. 68% of retailers have no specific plan on mobile, finds Barclays report. [New Research] The Inevitability of a Mobile-Only Customer Experience. Click Here to Download the Full Report In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision.
That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague Brian Solis and I have spoken with a host of savvy digital leaders about their mobile strategies. We found that despite the necessity of creating mobile-only journeys for their connected customers, mobile is still grossly underfunded in most organizations. This leaves companies unprepared to meet a “mobile as ‘first screen’” reality and perpetuates mobile’s relegation to just another channel, a technology platform, or a portable version of the web. However, achieving that vision comes with its own set of problems. 27 of the Most Inspiring Designs From 2014. Robotic Birds Nico Nijenhuis is building lifelike robo-birds to scare their real-life counterparts away from places like landfills and airports.
The trick: Making the autonomous robots move in life-like patterns. So far, these 21st century scarecrows have reduced bird visits to one landfill by 75 percent. Flic In a world where flat, glassy screens rule, it can be hard to remember how awesomely effective an old-school button can be. Flic is a quarter-sized programmable button controls your favorite apps with a push of a finger. It’s a dead simple mode of interaction and more useful than you might think. Flic Redesigned Virgin Meal Tray MAP overhauled Virgin's in-flight eating trays, making them lighter and more compact. Lytro Illum When Lytro launched the How do you introduce new technology to consumers without scaring them away? Lytro An Airplane With More Bin Space Too often, your overhead bin has already been claimed by the time you get to your seat. Priesmangood Kevin Slavin Durr Leeo Kano. BeepTreat. Smartphones And Tablets Help TV Ads Deliver Astonishing Results.
7Nov 2012 Is it true that TV ads are still influencing the consumers’ appetite for shopping and have the power to navigate their buying decisions?
The right answer is “yes”, especially when they are sitting in front of the TV set armed with their smartphones or tablets, confirms the latest study I came across from eDigitalResearch and IMRG. The eCustomerServiceIndex found that currently 41% of smartphone and tablet users feel the direct impact of products seen on a TV programme or advert as they tend to immediately surf the Internet to find more about the item. In about 30% of the cases, browsing results in a later purchase, according to the study. Social Media Week. Like Minds at Social Media Week is a whole series of events across the week.
For a full list of our Social Media Week events and to register go here. With the current explosion of roaming social and digital tools and technologies that enable us to generate and maintain our social contacts, connections and interactions within our immediate vicinity and timeline, there are now more choices and opportunities for businesses than ever to connect with and build relationships with the mobile consumer. This intersection of social media, location-aware technologies and local suppliers means that there are now more opportunities formarketers, retailers and users, to benefit from using location-aware social technology for advertising and mobile usage. According to Nielsen, the market research firm, more users now own some form of smart mobile device than not.
The End Of The Laptop. Let's start with the story from a market of one...
I bought the first iPad from Apple and loved it immediately. I wound up lugging it around with me all over the world along with my MacBook Pro. As soon as the latest version of the MacBook Air was released, I got one. It quickly became my most favorite computer of all time. I loved it so much that I didn't understand why I would need to carry around the MacBook Air and the iPad at the same time. Tablets have come of age. I'm not the only who feels this way. Are iPads killing laptops? Even on $15,000 a Year, Most Young People Buy Smartphones [STUDY] When a twentysomething's budget is tight, her smartphone is far from the first expense to go, suggests a new study from Nielsen.
The survey of 20,000 U.S. mobile customers found that smartphone ownership skews toward the young and the wealthy — exactly as you'd expect. What is more surprising, however, is this nugget: smartphone penetration among young people in the lowest income bracket is higher than it is among older people in the wealthiest bracket. Among 18- to 24-year-olds, more than half of respondents who make less than $15,000 each year said they own a smartphone.
This might be explained if the parents of many college-age students footing their children's phone bills. Untappd - A Fun, New, Mobile-Based Social Network for Beer Enthusiasts.