Productivity. Meernotes. VinylizeMe! Prismatic. Prismatic Review I TechCrunch. Prismatic co-founder and CEO Bradford Cross has taken a fairly measured approach to launching the company’s news discovery service. The team has only been opening the service gradually, and Cross tells me he’s basically treating the website as a place to test his ideas and develop the technology. Today, however, Prismatic is launching on the iPhone, and judging from both Cross’ comments and my own experience playing with the app, this looks like the first time the service is ready to reach a large consumer audience.
One big indicator of how things have changed is the on-boarding process the first time you open the app. Until a few months ago, you had to wait 24 hours after first signing up before you could actually access your account. Not that people should need too much guidance. All of the articles are laid out in Prismatic’s content browser, which makes most content feel a lot cleaner and more readable on the iPhone screen. You can download the Prismatic iPhone app here. Pushr.