The Importance of Understanding Your Target Market. Competitor Analysis. Ten ways to approach new customers. Advertise somewhere new.
Research publications that would appeal to your target market. Start with your local press and then consider regional and trade publications. Data Collection Methods. Social media. 1 Introduction 1.1 Who should read this practice note?
All practitioners and practices interested in using, or currently using social media. This practice note may be particularly interesting to compliance officers and marketing professionals. 1.2 What is the issue? The role of competitor analysis. Why bother to analyse competitors?
Some businesses think it is best to get on with their own plans and ignore the competition. Others become obsessed with tracking the actions of competitors (often using underhand or illegal methods). Many businesses are happy simply to track the competition, copying their moves and reacting to changes.