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It quickly became clear that such measurements were a work in progress and not to be taken too seriously. I searched in vain for an out-of-office option when I went on holiday and wasn't surprised that my score dived in the time I was away from social networks. Since then I've ignored Klout and PeerIndex, let alone the others that are springing up in their wake. I relented a little when the latter company sent me a 'Perks' card telling me I had been 'selected as one of 100 PeerIndex Opinion Leaders out of the 38.6 million most active Twitter users we index', but once the ego had died down I realised it was just inspired marketing, something that Klout and PeerIndex are very good at. Both companies have subsequently tweaked their algorithms on a regular basis without telling their customers, sparking outrage on Twitter from insecure people and causing me to instantly unfollow them.
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