Changing minds and persuasion -- How we change what others think. E-Réputation - Personal Branding - Community Management. How to Win Friends and Influence People by Dale Carnegie. “Spreadable Media” by Henry Jenkins. The social value of content sharing. Articles “Spreadable Media” by Henry Jenkins. The social value of content sharing Articles Essays New Media Open Culture Spreadable Media is the latest book by Henry Jenkins, professor at the University of South California and participatory culture theorist, written together with two digital strategists Sam Ford and Joshua Green. The book cover is, for once, very communicative and immediately explains the content: a series of taraxacum officinalis (lion’s tooth or dandelion) with moving spores. Viral marketing and Web 2.0 dominant idea that it is enough to create a “viral” campaign, or to produce a “meme” that function and will automatically replicate like a virus.
In the idea of media as virus there is a subtle vision of the users like consumers who are passively contaminated and can do nothing but transmit the virus to their neighbours. Before spreading any content people must face several decisions: Is it worth sharing this content? TrustCloud.com — Claim your Trustworthy Data & Use it Anywhere. Communication de crise : Les trois stratégies possibles. Cette première stratégie consiste à accepter la crise et ce, le plus rapidement possible.
"Dans cette stratégie, explique Didier Heiderich, si la presse dévoile la crise en devançant l'entreprise, c'est que la communication de celle-ci est mauvaise et que la crise ne lui appartient déjà plus. Pour mener l'opération, l'entreprise doit donc aller vite et être en mesure de déterminer rapidement si elle est compétente par rapport au moteur de la crise. Ce moteur peut être interne, par exemple lié aux produits de l'entreprise, ou externe, par exemple lié à un contexte politique.
Dans chacun des cas, l'axe de communication ne sera pas le même. " De manière générale, la stratégie de la reconnaissance s'appuie sur une communication claire et ferme. Encore peu employée, cette stratégie de la reconnaissance est pourtant "l'une de celle qui fonctionne le mieux", selon Didier Heiderich. Comment votre site Internet construit de la confiance ? - juillet 2010. Définition : Confiance : attitude générale où une personne détermine son comportement sur la base d’un sentiment, puis d’un raisonnement.L’arrivée d’Internet comme nouveau mode d’échange commercial, transactionnel et communicationnel a donné un nouveau sens au concept de la confiance.
La confiance reste le facteur le plus important pour comprendre le marché sur Internet et développer la rétention des clients en ligne. Sondage 1 000 internautes Nous avons choisi 5 sites de référence parmi les leaders français du e-commerce.(1 000 clients interrogés, via Accès Panel Internet clients de chaque site, ayant effectué un minimum de 2 achats au cours des 12 derniers mois.) Méthodologie : Le podium de la confiance En prenant en compte les réponses des clients sur les 3 piliers (crédibilité – intégrité – bienveillance), le capital confiance d’Amazon et plus important que celui de Cdiscount. Comment se fabrique la confiance ?
Foundations and Trends in Web Science. Published: 26 November 2011© 2011 P. Cofta Short description The Trustworthy and Trusted Web is a thorough investigation of the complex question of trustworthy ICT. It analyses this concept from the dual perspectives of the technical architecture and the sociological angle of the creation of social reality. Keywords Subscribers Download (non-subscribers see Book Details tab if available) Table of contents 1 Introduction 2 Research Overview 3 Introduction to Systemic Analysis 4 Can 'Trustworthiness' Apply to Infrastructure? 5 Trust and Trustworthiness 6 Re-visiting the Views on Trustworthiness and Trust 7 Systemic Trustworthiness 8 Temporal Aspects of Trustworthiness 9 Conclusions Acknowledgments References Foundations and Trends® in Web Science (Vol 2, Issue 4, 2010, pp 243-381) Abstract Against this systemic background, this monograph reveals the structure behind conflicts and misunderstandings of our modern perception of the trustworthiness of ICT.
Preface 1: Introduction 2: Research overview 156 pages. Creating Natural Influence | The RedShift Project. The Universe ..at an increasingly accelerated rate. Are you? Is continually expanding.. Me Change Facilitator Paradox Huntress Truth Cop Mary Identity Explorer Rigor Practioner Business Ninja Shadow Seer Compassionate Exhilarationist Consulting Coaching Writing Speaking Communication Awareness Direction What My Space Why: constant, complex change understanding responding to aligning with People need help affecting their lives personal professional social organizational Who Now Anyone with a burning desire for: Meaningful forward motion - despite external circumstances.
Clients Entrepreneurs Scientists Career Changers Creatives Leaders Crisis Driven Health Financial Desire Driven Relationship Age Weight Identity Job Focus Driven Awareness Influence Differentiation Social Knowledge Expansion Goal: To Feel Your Power Domains Health Love Resource Direction Cloud Personal Business How? Neo-experts, post-gourous et wannabe consultants digitaux. Ca y est, je suis énervé… Hier j’ai regardé mes nouveaux followers de la semaine sur twitter et je suis tombé sur 10 nouveaux consultants professionnels experts en digital marketing, en e-reputation de marque, en digital planning, en booster de business sur Twitter, en e-notoriété, en médias sociaux (sic) et même en web marketing...
Ce qui ne peut signifier qu’une chose : le name dropping de buzz words a atteint son rythme de croisière (essayez de dire ça très vite pour voir). Allez, dissection de l’effet “expertise spontané” qui fleurit sur les réseaux professionnels et qui n’est pourtant pas nouveau… Car ce n’est pas la première fois En effet, il y a 10 ans, un nombre incroyable d’entrepreneurs web aux soit-disant idées géniales envahissaient les First Tuesday et raflaient tous les budgets offerts par des business angels peu malins. Qu’importe si ces jeunes gens aux dents longues ne savaient pas faire un site web car ils savaient présenter un power point. (C’est du Cabrel ça ? US Military Scientists Solve the Fundamental Problem of Viral Marketing. Viral messages begin life by infecting a few individuals and then start to spread across a network.
The most infectious end up contaminating more or less everybody. Just how and why this happens is the subject of much study and debate. Network scientists know that key factors are the rate at which people become infected, the “connectedness” of the network and how the seed group of individuals, who first become infected, are linked to the rest. It is this seed group that fascinates everybody from marketers wanting to sell Viagra to epidemiologists wanting to study the spread of HIV.
So a way of finding seed groups in a given social network would surely be a useful trick, not to mention a valuable one. Step forward Paulo Shakarian, Sean Eyre and Damon Paulo from the West Point Network Science Center at the US Military Academy in West Point. These guys have found a way to identify a seed group that, when infected, can spread a message across an entire network.
And the algorithm works well. SurveyMonkey : logiciel gratuit de sondage en ligne et d'enquête par questionnaire. Opinion Watch. The Emerging Science of Superspreaders (And How to Tell If You're One Of Them) Who are the most influential spreaders of information on a network? That’s a question that marketers, bloggers, news services and even governments would like answered. Not least because the answer could provide ways to promote products quickly, to boost the popularity of political parties above their rivals and to seed the rapid spread of news and opinions. So it’s not surprising that network theorists have spent some time thinking about how best to identify these people and to check how the information they receive might spread around a network. Indeed, they’ve found a number of measures that spot so-called superspreaders, people who spread information, ideas or even disease more efficiently than anybody else.
But there’s a problem. Social networks are so complex that network scientists have never been able to test their ideas in the real world—it has always been too difficult to reconstruct the exact structure of Twitter or Facebook networks, for example. The Best Length for Online Content. 18.7K Flares Filament.io 18.7K Flares × Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause.
I want to stand out on social media, but I want to do it in the right way. Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. The ideal length of a tweet is 100 characters Whom should you trust when it comes to advice on the ideal length of a tweet? Twitter’s best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet. Creativity loves constraints and simplicity is at our core. Here is an example of what we mean. The Influence Landscape: The Evolving Power of Shapers & Influencers. Type the word “influence” into Google and it returns 142 million results. What is going on? The last two decades have seen major changes in the world which have reshaped the influence landscape – with power shifting away from position and traditional measures of status towards a much more fluid, fickle and democratic power structure.
Today it is about the power of “me” and “we” more than the power of “they.” In this article we explore the emerging influence landscape and some of its potential implications. Influence is Power Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working. Even as recently as twenty or thirty years ago, the people with influence were relatively easy to spot: the President or Prime Minister of a nation, religious leaders, CEOs, and probably your parents. The Emancipation of Influence The Influence Landscape.
Influence Networks | Advanced Human Technologies. An understanding of the networks that underpin influence is essential in order to impact decision-making in both B2B and B2C environments. The fragmentation of traditional media and the rapid rise of social media such as blogging and Twitter makes it more challenging to influence consumers or business executives making purchasing decisions through either advertising or traditional PR.
Network approaches offer the most valuable insights in designing effective marketing and promotion campaigns that influence the people you are trying to reach. Influence Landscape framework Our Influence Landscape framework provides a ready reference and introduction to the key issues in influence. This framework is being developed further and will be supplemented by extensive other content on the influence landscape and how to tap effectively influence networks. Click on the image to download the pdf of the framework Examples of Influencer Network Analysis The study provided specific insights into: Future of Influence Summit 2009 » Blog Archive » Launch of the Influence Landscape framework (Beta) June 22nd, 2009 / 12:06 by Ross Dawson Today we launch our Influence Landscape framework!
Click on the image to download the pdf. This continues our tradition of creating frameworks to elucidate where things are going, including extremely popular visuals such as Future of Media Strategic Framework, Future of the Media Lifecycle, Enterprise 2.0 Implementation Framework and many more. The Influence Landscape framework is launched in a Beta version that will be refined and developed over time, as influence is now one of our major research and content directions. A few quick comments on the framework: DRIVING FORCES: A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing. INFLUENCERS: There are a wide variety of roles played by influencers, with different dynamics for each in how they influence and how they can be reached.
A lot more content on the influence landscape coming over the next months! Propagation Organique, Viralité - Spreading Phenomenons. Influence et contagion. Influence_landscape.png (Image PNG, 974x696 pixels) Influence. (Image: “Influence Pyramid” by Ed Batista) I have posted a few times about librarians and the “influence pyramid” so it would be prudent to post some excerpts below from the Information Outlook article Solo power: how one-person librarians maximize their influence by Guy St. Clair that includes a lengthy discussion of the influence pyramid as it relates specifically to solo librarians. My previous posts were The Influence Pyramid and the Solo Librarian and “The Influence Pyramid 2.0″–Librarians and Others Can Choose to Be Powerful. Anyway, here is the excerpt from Guy St. Clair which is still valid today: “Certainly one-person librarianship – as a distinct discipline within information services-is not advocated for those organizations in which the quantity of information to be managed and delivered exceeds the abilities of a solo practitioner.
Why Be Concerned with Power and Influence? That notion, fellow practitioners, must be laid to rest immediately. Influence, influenceurs et influencés. Pendant que les réseaux sociaux se popularisent de plus en plus, la notion d’influenceur soulève de nombreux débats. Quelles sont les personnes qui forgent les opinions sur le Web 2.0? Et d’abord, c’est quoi un influenceur? Certains sont plus “égo” que d’autres Attention, ne pas confondre influence et popularité (voir l’étude “Social Media Influencers: Lady Gaga Vs. Bono?” Dans les réseaux sociaux, l’individu qui est un influenceur est celui qui forge, modifie, oriente les opinions et les comportements des internautes. La chasse à l’influenceur Pour les entreprises comme pour les gouvernements, la notion d’influence est cruciale. Au Québec, Raymond Morin a soulevé pas mal de réactions avec son palmarès des influenceurs basé sur Klout.
L’initiative de ce palmarès est louable. Mais suis-je vraiment un influenceur? Selon le classement du site Coups de… je me classe 876ème dans les 5000 plus gros comptes francophones sur Twitter. Influenceur ou influencé Pour aller plus loin. Kred Story. Les réseaux sociaux, accélérateur de révolution. XEnvoyer cet article par e-mail Les réseaux sociaux, accélérateur de révolution Nouveau ! Pas le temps de lire cet article ? Classez le dans vos favoris en cliquant sur l’étoile. Vous pourrez le lire ultérieurement (ordinateur, tablette, mobile) en cliquant sur « votre compte » Fermer Depuis Facebook, il n’y a plus que trois ou quatre amis d’amis entre chaque individu, et les révoltes s’accélèrent Cela commence avec quelques bonnets rouges en colère contre l’éco-taxe, et se finit quelques semaines plus tard par un projet de réforme fiscale globale, qu’il devient nécessaire de larguer comme une bombe, à la façon du pompier Red Adair.
Le concept de “swarm intelligence” Une découverte récente conforte cette idée : le nombre de niveaux de séparation entre les individus à la surface de la Terre diminue régulièrement depuis le début de l’ère numérique. Par Jacques Secondi. L'annuaire du livre blanc dans tous ses états- Internet > E-réputation.
Social Marketing to Drive Social Change. | SocialButterfly. Les risques du community management pour la réputation par Didier Heiderich. Beth Kanter's Blog. La carte et le réseau social » Article. Comment identifier et suivre les influenceurs sur le web ? Influence (politique) Reputation. E-réputation. E-réputation : le livre blanc. Livre blanc : Identité numérique 2010 – enjeux et perspectives.
Librairie : Livre blanc sur l'e-réputation. MyWebCareer - Discover, Evaluate, and Monitor Your Professional Online Brand. Linkfluence - Social Web Insight.