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In public relations , [ 1 ] and in the practice of law , Gibson's law holds that "For every PhD there is an equal and opposite PhD." [ 2 ] The term specifically refers to the conflict between testimony of expert witnesses called by opposing parties in a trial under an adversarial system of justice . [ 3 ] It is also applied to conflicting scientific opinion injected into policy decisions by interested parties creating a controversy to promote their interests. [ 4 ] [ edit ] See also Clarke's three laws , including Clarke's fourth law: "For every expert there is an equal and opposite expert." [ edit ] References
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A. G. Lafley Former, Chairman, President and CEO, Procter & Gamble
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