Very Few Brands Are Actually On Tumblr. How Consumers Are Using Their Phones. Brands Spend On Facebook Not Effective. State Social Media Advertising. SOCIAL MEDIA ADVERTISING Massive Rise. Social Media Advertising Set To Explode. BI Intelligence It's not difficult to understand the lure of social media advertising.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.
How Mobile Social Networks Have Become. Google Plus Is Outpacing Twitter. The Future Of 'Smobile' A few weeks we ago, at our Social Media ROI conference, we spoke about the convergence of social and mobile. We looked at the continued shift of social networking to mobile, how smartphones compound the difficulties of advertising on social networks, the potential of social commerce and social discovery applications, and the players who have the early lead in monetizing social-mobile media.
The deck below was produced by our BI Intelligence team--analysts Marcelo Ballvé, Alex Cocotas, and I. We hope you enjoy it. BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Blog Influence Outranks Social Networks. Social Networks Grow As Ad Platforms. The Best Times To Post On Each Major Social Network. The Best (And Worst) Times To Post To Twitter, Facebook, Pinterest, And Google+ [INFOGRAPHIC]
Foreign Social Networks Take On Facebook. Cross-Screen Marketing Ecosystem. Pinterest Pushes Global Growth With A Localized Version For France, Its First Non-English Site. Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and more French site links in both their search and category feeds.
The French version is being launched simultaneously on web, iOS and Android, and follows news in May of Pinterest in the UK, the site’s first move into international waters. Tumblr Brings More Ads To Users’ Dashboards, Rearranges Buttons & Teens Freak Out. A month after Tumblr introduced sponsored posts into its native mobile applications, the company is today bringing those same brand advertisements to its web dashboard.
Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, like, follow and share these ads and the brands themselves directly from their web dashboard, which of course, is what we know all the Tumblr-lovin’ teens are just dying to do. Twitter Releases Vine For Android Smartphones As It Tops 13M Users. Twitter has released Vine for Android , bringing the 6-second video sharing service to Google’s mobile OS for the first time.
The Vine app is available for Android smartphones right now, and is a free download for anyone running Android 4.0 or higher. The Vine app for Android arrives just about five months after it arrived on iPhone, when Twitter launched the app back in late January after acquiring the startup behind Vine. In that time, it has managed to amass an impressive 13 million users on iOS alone. The version that arrives today for Android isn’t necessarily feature complete; the official Vine site says that it will be delivering a host of new features in future updates, including access to the front-facing camera, push notifications, the introduction of hashtag and mention features, and searching for both people and tags.
These will arrive in “frequent” updates according to the company. . → Learn more. 50 Mobile Marketing Facts That Will Blow You Away [SLIDESHARE] Do you have a mobile website or app?
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Not sure if you should invest in developing a mobile site or app? Don’t think you need a mobile marketing strategy? MOBILE! 50 Digital Media Resources You May Have Missed. It has been another action-packed week here at Mashable.
We've been covering the newest gadgets coming out of Mobile World Congress in Barcelona, the Pope's last Tweet and the fate of Groupon CEO Andrew Mason. 20 Pinteresting Business Tools. I am a huge fan of Pinterest and am finding that I'm using it more and more.
There are a lot of skeptics out there that think it's just for girls, or don't see the business value, but for you Pinterest virgins out there, I really recommend you try it out. It's a great tool for businesses (when used effectively) and I'm seeing more engagement, sharing and traffic back as a result. As Pinterest has grown and become more popular unsurprisingly we have seen a rise of tools that have popped into the marketplace to help manage, measure and enhance the Pinterest experience. Without further ado, here are my favorite Pinterest tools and the reasons I love them: PinAlerts is a very useful Pinterest tool that allows you to find out in real time whether someone has pinned something from your website. Wolfram's Facebook Big Data Research Is Rich With Insights.
Stephen Wolfram doesn't shy away from big challenges.
At the age of 21 he was one of the first winners of the MacArthur "Genius" grants for his work on the Theory of Strong Interaction in particle physics with Geoffrey Fox of the University of Indiana. Then he invented the field of complex systems study when he founded the Center For Complex Systems at the University of Illinois in 1986. He built Mathmatica, a software program for solving algebra problems, which is still widely in use today. But he's probably best known in popular culture for building Wolfram! Alpha, the natural language processing (NLP) search engine he released in 2007. Facebook Survey: What Users Hate About Brands. The treacherous waters of social media are not for the faint hearted.
It can be hard to stay afloat amongst the constant stream of information that Facebook provides; birthdays, events, pictures of babies and dogs... How to Use Facebook for Business. Are you using Facebook for business?
While many small businesses are entering into the fray, they are using it in a very ‘traditional’ or ‘push’ marketing way. They understand that Twitter has potential for them to connect with their customers, but they aren’t quite sure how to use it and how they can benefit from it. As a result, many fall off the map and end up wasting time and resources with little to no benefit. Rather than rushing into using Facebook without knowing exactly why, your business should consider a more strategic approach.
Coming up with a strategic approach to using Facebook will compliment all other marketing efforts and provide customers with a valuable online resource. Digital Trends of 2013. Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce. 18 Fresh Stats about the State of Social Media Marketing. At some point or another, we’ve all heard people spout off about the “death” of social media.
One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. 5 Trends in Social Media Impacting Business. In response to a question about the "5 material trends you see shaping the future face of social media" I got to thinking: In 2013 what are those trends and fairly quickly I settled on…..5 social media trends impacting business The rise of the visual social mediaInformation comes from multiple channels, simultaneously‘Humanized’ brands are a consumer expectationBig data and other privacy concernsSocial status measuring is evolving 1. I see you …Brands are quickly realizing that “words tell, but images sell.”
New Research: Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?) Where eCommerce Brands Should Focus in Social Media Marketing. Ecommerce is booming. Recent figures from the US suggest that by 2016 we’ll be spending $327 billion a year online, while in China annual internet retail spending now tops $190 billion; that’s up 66% year-on-year. There can be little doubt then of its continued dominance. The problem is that with so much opportunity investment in the space will accelerate faster than ever, raising the barrier to entry for those looking to gain a larger piece of the pie. Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. The Godfather Strategy: 8 Simple Ways to Monitor Your Competitors. How to Segment Your Target Market on Social Networks. Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate.
Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with attractive marketing and advertising campaigns. Why Social Media Spending Is TOO Low.