Very Few Brands Are Actually On Tumblr. How Consumers Are Using Their Phones. Brands Spend On Facebook Not Effective. State Social Media Advertising. SOCIAL MEDIA ADVERTISING Massive Rise. Social Media Advertising Set To Explode. BI Intelligence It's not difficult to understand the lure of social media advertising. Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.
Access The Full Report And Data By Signing Up For A Free Trial Today >> Here's an overview of some major players in the mobile advertising ecosystem: How Mobile Social Networks Have Become. Google Plus Is Outpacing Twitter. The Future Of 'Smobile' A few weeks we ago, at our Social Media ROI conference, we spoke about the convergence of social and mobile. We looked at the continued shift of social networking to mobile, how smartphones compound the difficulties of advertising on social networks, the potential of social commerce and social discovery applications, and the players who have the early lead in monetizing social-mobile media. The deck below was produced by our BI Intelligence team--analysts Marcelo Ballvé, Alex Cocotas, and I. We hope you enjoy it. BI Intelligence is a new research and analysis service focused on mobile computing and the Internet.
Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here. Blog Influence Outranks Social Networks. Social Networks Grow As Ad Platforms. The Best Times To Post On Each Major Social Network. The Best (And Worst) Times To Post To Twitter, Facebook, Pinterest, And Google+ [INFOGRAPHIC] Foreign Social Networks Take On Facebook. Cross-Screen Marketing Ecosystem. Pinterest Pushes Global Growth With A Localized Version For France, Its First Non-English Site. Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and more French site links in both their search and category feeds.
The French version is being launched simultaneously on web, iOS and Android, and follows news in May of Pinterest in the UK, the site’s first move into international waters. With much of 2012 seeing a number of sites following in the footsteps of Pinterest and undergoing “Pinterestification” redesigns — that is, highly-visual, grid-based layouts and instant links for social sharing — the big challenge for Pinterest now is to use its position not only to stay ahead of the pack, but to take things to the next level.
With advertising appearing to be a part of how the company plans to monetize the platform, scaling up will be essential, and that is where international growth is key. Tumblr Brings More Ads To Users’ Dashboards, Rearranges Buttons & Teens Freak Out. A month after Tumblr introduced sponsored posts into its native mobile applications, the company is today bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina.
Tumblr users will be able to reblog, like, follow and share these ads and the brands themselves directly from their web dashboard, which of course, is what we know all the Tumblr-lovin’ teens are just dying to do. Like Tumblr’s sidebar “Radar” ads, the new sponsored posts will be marked with an animated dollar sign icon to indicate that they are paid placements. Also like Tumblr’s mobile advertising, users will only see up to four sponsored posts per day. Sponsored Web Posts in the dashboard will continue to roll during a beta period that ends in June 2013.
The expansion of brand advertising in Tumblr was expected, whether or not Yahoo bought the company. Twitter Releases Vine For Android Smartphones As It Tops 13M Users. Twitter has released Vine for Android, bringing the 6-second video sharing service to Google’s mobile OS for the first time. The Vine app is available for Android smartphones right now, and is a free download for anyone running Android 4.0 or higher.
The Vine app for Android arrives just about five months after it arrived on iPhone, when Twitter launched the app back in late January after acquiring the startup behind Vine. In that time, it has managed to amass an impressive 13 million users on iOS alone. The version that arrives today for Android isn’t necessarily feature complete; the official Vine site says that it will be delivering a host of new features in future updates, including access to the front-facing camera, push notifications, the introduction of hashtag and mention features, and searching for both people and tags.
These will arrive in “frequent” updates according to the company. 50 Mobile Marketing Facts That Will Blow You Away [SLIDESHARE] Do you have a mobile website or app? Not sure if you should invest in developing a mobile site or app? Don’t think you need a mobile marketing strategy? MOBILE! It is what everyone is talking about, and for a good reason. Check out these 50 facts on mobile marketing in the presentation below by HubSpot, and see if you still think you have time to wait to develop your mobile marketing strategy.
Tick, tick, tick…..don’t waste anymore time putting off your mobile marketing strategy! Connect: Authored by: Brianna Smith Brianna Smith is the Marketing Coordinator at Fpweb.net, a leading managed SharePoint hosting provider. See complete profile. 50 Digital Media Resources You May Have Missed. It has been another action-packed week here at Mashable. We've been covering the newest gadgets coming out of Mobile World Congress in Barcelona, the Pope's last Tweet and the fate of Groupon CEO Andrew Mason. We know you've been busy with your own lives, so we rounded up the most important updates in tech and social media to keep you informed. So read below for tons of digital media resources, new innovative apps and much more. Editor's Picks Become a Graphics Pro Free During Photoshop WeekCreativeLIVE is hosting the first ever Photoshop Week, consisting of 40 free online classes that began live-streaming on Monday, February 25.
Social Media 9 Tumblrs Every Environmentalist Should FollowTumblr is more than just cute animals and inspiring quotes. 20 Pinteresting Business Tools. I am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls, or don't see the business value, but for you Pinterest virgins out there, I really recommend you try it out. It's a great tool for businesses (when used effectively) and I'm seeing more engagement, sharing and traffic back as a result.
As Pinterest has grown and become more popular unsurprisingly we have seen a rise of tools that have popped into the marketplace to help manage, measure and enhance the Pinterest experience. Without further ado, here are my favorite Pinterest tools and the reasons I love them: PinAlerts is a very useful Pinterest tool that allows you to find out in real time whether someone has pinned something from your website. It allows you to quickly respond and say thanks to those who are promoting your work, as well as helps increasing your followers by asking your pinners to follow some of your other boards. Wolfram's Facebook Big Data Research Is Rich With Insights. Stephen Wolfram doesn't shy away from big challenges. At the age of 21 he was one of the first winners of the MacArthur "Genius" grants for his work on the Theory of Strong Interaction in particle physics with Geoffrey Fox of the University of Indiana.
Then he invented the field of complex systems study when he founded the Center For Complex Systems at the University of Illinois in 1986. He built Mathmatica, a software program for solving algebra problems, which is still widely in use today. But he's probably best known in popular culture for building Wolfram! So it's not surprising that he would be compelled to dive into the ocean of data that Facebook produces. These include ages, locations, and Facebook activities of all friends. This week Wolfram released a massive report of what all this Facebook data says about us.
First, of course, there's the caveat that the data are only from the million or so Facebook users who have signed up for Personal Analytics For Facebook. Facebook Survey: What Users Hate About Brands. The treacherous waters of social media are not for the faint hearted. It can be hard to stay afloat amongst the constant stream of information that Facebook provides; birthdays, events, pictures of babies and dogs... How can your brand fit into that? Answer: By acquiring ‘Likes’. Once a user ‘Likes’ your page, your brand will slot nicely into that stream, and your posts, offers and other content will appear next to that picture of the dog asleep upside down.
But how can you keep those ‘Likes’? When someone ‘unfriends’ you, no matter who it is, there’s still a pang of disappointment. A recent study by Lab42 found 73% of social media users ‘unliked’ a brand because of the following reasons: Brands posted too frequently.The user stopped liking the brand.The user had a bad customer experience. They also asked why users don’t ‘like’ brands on Facebook: Adult novelty itemsDiet/weight loss productsHealth and wellness.
If your company falls into one of these categories, don’t worry. How to Use Facebook for Business. Are you using Facebook for business? While many small businesses are entering into the fray, they are using it in a very ‘traditional’ or ‘push’ marketing way. They understand that Twitter has potential for them to connect with their customers, but they aren’t quite sure how to use it and how they can benefit from it. As a result, many fall off the map and end up wasting time and resources with little to no benefit. Rather than rushing into using Facebook without knowing exactly why, your business should consider a more strategic approach. Coming up with a strategic approach to using Facebook will compliment all other marketing efforts and provide customers with a valuable online resource. The best news? 1. 2. 56% of customers say that they are more likely to recommend a business or brand after becoming a fan. 3. 4. 5. 6. 7. 8. 9. 10.
Digital Trends of 2013. Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce While many firms still struggle to optimize their e-commerce efforts, the world has moved past them to m-commerce. And, with the proliferation of mobile devices, their impact on firm profitability will literally explode. And tablets are growing at an even faster rate, which only increase as cheaper options to the iPad emerge. Digital trend #2: data Digital information is exploding in the form of documents, Tweets, posts, pictures, and VIDEO.
Digital trend #3: apps New apps make life easier for consumers — and tougher for businesses who can’t adapt to the new way consumers want to engage with them. Digital trend #4: social media Digital trend #5: increased usage Digital trend #6: information where you are This is one I added myself. 18 Fresh Stats about the State of Social Media Marketing. At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.
Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you. 1) 27% of total U.S. internet time is spent on social networking sites. 5 Trends in Social Media Impacting Business. In response to a question about the "5 material trends you see shaping the future face of social media" I got to thinking: In 2013 what are those trends and fairly quickly I settled on…..5 social media trends impacting business The rise of the visual social mediaInformation comes from multiple channels, simultaneously‘Humanized’ brands are a consumer expectationBig data and other privacy concernsSocial status measuring is evolving 1.
I see you …Brands are quickly realizing that “words tell, but images sell.” The rapid rise of visual social media such as Pinterest, Instagram, and the teen photo sensation Snapchat in 2012 – dubbed by some as ‘The Year of the Social Image’ continues.Already in 2013 Twitter has launched its micro-video service Vine and YouTube’s usage continues to rise rapidly and YouTube’s Battle with TV is already over.2. We need more hands …Americans are spending more and more time on mobile and other computing devices. Connect: Authored by: Mike Johansson. New Research: Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?) Where eCommerce Brands Should Focus in Social Media Marketing. Ecommerce is booming.
Recent figures from the US suggest that by 2016 we’ll be spending $327 billion a year online, while in China annual internet retail spending now tops $190 billion; that’s up 66% year-on-year. There can be little doubt then of its continued dominance. The problem is that with so much opportunity investment in the space will accelerate faster than ever, raising the barrier to entry for those looking to gain a larger piece of the pie. Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. While search offers by far the strongest option at present there can be little doubt that social is catching up fast and as we become more accepting of the commercialisation of the major platforms we create opportunity for monetisation. Go Social If you’re in eCommerce, social should absolutely be a consideration when it comes to dividing up your marketing plans.
Focus The Rise of Pinterest How about F-Commerce? Key Takeaways 1. 2. The Godfather Strategy: 8 Simple Ways to Monitor Your Competitors. How to Segment Your Target Market on Social Networks. Why Social Media Spending Is TOO Low.