Front-end. How to Grab Your Target Market's Attention with Your Epic Brand Marketing (Infographic) Today, it is increasingly difficult for businesses to get their target market’s attention.
The “old school” ways of marketing are increasingly ineffective (e.g. billboards) and the “new school” ways of marketing are increasingly competitive (e.g. social media marketing.) Just like what Gary Vaynerchuk has said over and over again, marketers and business owners need to stop doing marketing like it was a decade ago. Today, it’s about engaging your target market on a personal level and delight them with the value you offer. With that being said, shoving your ads or sales messages on the face of your target market won’t work.
Fortunately, showing your consistent brand messages and offering valuable stuffs that delight your target market still work wonders. So, how to get your brand on top of your audience’s mind? Check it out: To recap, here’s what you should do to make your brand and marketing memorable: Takeaway. Fonts That Create Emotions, and More – Roger’s Picks. We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week.
Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it! In The science behind fonts (and how they make you feel), Mikael Cho explores the emotional side of fonts and text layout. It’s a wide-ranging discussion that brings in eye movement patterns, psychology research, and cultural differences. Where on the planet is the highest concentration of conversion experts? Super Bowl Research Combines Biometrics and Facial Coding. PubCon founder Brett Tabke has been a leader in encouraging web marketers to think about psychology to improve web site results. The always-interesting Which Test Won featured an A/B test with truly remarkable results: Which Landing Page Increased Leads by 2,000%?. Dimensions for Facebook Timeline For Pages [Infographic]
Meaning of Colors in Color Psychology. The meaning of colors can vary depending on culture and circumstances.
Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here. Non-verbal Communication Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time. For example, a person may choose to wear red on a particular day and this may indicate that this is their favorite (personality) color, or they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. The Meaning of Colors Red is the color of energy, passion, action, ambition and determination.
For more on the meaning of colors for the color red For more on the color orange The Colour of Sex. Website Colors. How important is your choice of website colors?
In designing and building your website, apart from the words and content, the most important consideration is probably your choice of colors. The Internet is primarily a visual medium and color is the easiest and most advantageous way to get your message across to your visitors. An understanding of color psychology and the subliminal and subconscious effect of color on the emotions, can help you make an informed decision on your best choice of colors in the development of a better website to capture the attention of your visitor, and potential customer, and add meaning, simplicity, clarity and power to your website design. Here is a list of the major points to take into account in choosing your website colors: 1. More on meaning of colors in business.... 2. With the worldwide influence of the Internet, cultural meanings of color are no longer as important.
For more on the cultural meaning of colors and color symbolism…… 3. 4. 5. Dreamweaver. InDesign, Grids & Layout.