15 Tips for Launching a Successful Mobile App. Edith Yeung is the head of marketing of Dolphin Browser, the world's first Gesture, Webzine and Add-on-enabled mobile browser.
She is also the founding partner of RightVentures, which focuses on cloud and mobile investments. You can find out more about Dolphin on Twitter, Facebook or via the Dolphin blog. Many of us have dreamed up great ideas for mobile apps. We’re sure we can develop an app innovative and unique enough to generate broad appeal, to achieve star power above all other apps in its class. At this point, you've defined your big idea. You'll need to take additional critical steps in order to get an app out there and attract users.
The Month Before Define success. Create a video. Decide where you want to be. The Week Before Draft and finalize your content. Get to know the press. Two to Three Days Before Reach out to press. Offer a sneak peek. Organize and finalize your visual assets. Launch Day Reach out to everyone on your press list. Tap your existing users. Be social. iPhone 4S Helping Apple Close in on Android's Market Domination. Android may still be leading the mobile operating system race, but thanks to a strong fourth quarter for Apple after the launch of the iPhone 4S, the gap is getting smaller.
According to new research from Nielsen, the October release of the iPhone 4S had a huge impact on consumer purchasing decisions. Among those who bought a new device within the past three months, 44.5% in December said they chose an iPhone, up from 25.1% in October. In addition, 57% of new iPhone owners surveyed in December said they got an iPhone 4S. The study was conducted among 75,000 consumers over the age of 18. Even with Apple's good quarter, Android still occupies a big piece of the pie.
Overall, 46% of all mobile consumers own smartphones, according to the study, and those numbers are on the rise. Do you think it's only a matter of time before Apple surpasses Android? A Web Of Apps. It is remarkable to think that we’re in the early days of the app era, when there are already close to 600,000 iOS applications and nearly 400,000 on Android (source: Distimo). The growth of these app ecosystems has been rapid, exponential and shows no signs of slowing down. As well it shouldn’t: the untapped, addressable market for mobile apps involves hundreds of millions of users.
And yet, app discovery remains a challenge. Whether in an app store, on the device itself, or via a third-party service. Whoever cracks the nut of app discovery will have the potential to be the next Google: the search engine of the modern age. App discovery is a key focus for a number of startups. While that’s a rich topic for examination, it’s not one that can be summed up in a single post. Why do I keep referring to a web of apps? Perhaps not yet. Apps can launch other apps. It’s still somewhat rare to see this in action, but it’s starting to happen. Clever.
Facebook as a portal to the mobile “app web.”