YOUNG GOD RECORDS. Old Europa Cafe. What's So Funny About.. Vinyl Japan. Rough Trade. Rough Trade was started by Geoff Travis in 1976 as a London record-shop and began releasing as an independent label in 1978. They quickly grew as a label and an independent distributor during the 1980s, collaborating with labels such as 4AD, Factory Records and One Little Indian to name a few. Catalog numbering used by the first incarnation of the label: Singles/EPs were numbered sequentially (001 to 247) with following prefixes: RT###: 7" singles, early 12" singles and some 10" singles RTT###: later 12" singles and some 10" singles RTT###CD: CD singles RTM###: 12" EPs/mini-albums There were also five early 7" singles numbered RTSO1 through RTSO5. Cherry Red. 4AD.