Squashing Bugs: The Many Layered Approach to Mobile App Testing. You are almost there. The finish line is so close you can taste the champagne toast that comes with victory and a job well done. But ... but, it is just not working. There is a bug in the app and the development team cannot figure out where it is and how it has tossed a wrench in the entire process. Progress has come to a complete stop and the finish line, once so close, might as well be a thousand miles away. Mobile app testing is not easy. Multi-Layered Testing We enlisted IBM's Leigh Williamson, a Distinguished Engineer and a member of the CTO Team, to guide us through the different ways that developers can go about app testing. There are a variety of ways to automate testing. "There is manual testing for mobile applications. In an ideal world, manual testing is one of the last steps in the application development lifecycle. Is That Cloud Really a Wrench in Your Machine? As mobile app developers turn to the cloud, there is then another tier that needs to be tested.
He has a point. [Poll] Do Developers Think Consumers Like Push Notifications? Easy, instant push notifications are a phenomenon of modern mobile technology. They deliver news, app updates, requests and prompts to users to complete an action. Mobile developers, marketers and advertisers all see push notifications as a key way to reach an audience at the most personal level: straight into their pockets. This level of personal interaction is precisely what makes consumers not entirely trust push notifications. It is a mixed bag: They love notifications when they are useful, hate them when they become a vehicle of spam. For developers, this is a fine line. Not All Push Created Equal There are many subtleties to the push notification conversation. The consensus among many developers that I have talked to is that the way push works on Android is the most preferable in terms of user experience.
In terms of a purely technical distribution, iOS has the most stable push notification system. Chart: Push Notifications Overview from Microsoft Developers: What say you? The Nokia Lumia 900 Will Be the Key to Driving Developer Interest in Windows Phone. The Windows Phone Marketplace is a sad, sorry place. It is a land of copycat games, worn-out titles and a plethora of apps that border on outright spam. Since the end of 2011, it has grown from about 40,000 apps to nearly 70,000, but any subjective analysis of those new apps would show that almost all of them are of poor quality. Top publishers have either abandoned Windows Phone or just do not care. With the upcoming release of the Nokia Lumia 900, can Microsoft turn developer sentiment around? There are several things that Windows Phone has going for it. The Benefits of Developing for Windows Phone You have heard the rumors.
The .NET architecture and ability to code in C# through Visual Studio mean that even developers that do not know how to create Windows Phone apps can pick it up rapidly. The ease of development and the object-oriented nature of C# makes it possible to create great-looking apps for Windows Phone. The Lumia 900 is the best Windows Phone to hit the ecosystem. Electronic Arts Sees Four Types of Advertising Emerging in Social Game - Tricia Duryee. As it turns out, Electronic Arts’ most popular game on Facebook, The Sims Social, is a perfect candidate for in-game advertising. “It lends itself well with brands,” said Dave Madden, EA’s SVP of global media solutions. “Across The Sims Social, there’s nutrition, hygiene and careers.” After all, it’s much harder to work a bottle of shampoo into a game that’s set in the forest or at a poker table. But when a game is about sleeping, eating microwave dinners or taking showers, that sort of product placement becomes much easier.
That’s how Unilever got interested. In January, the massive consumer brands company — known for being the second-largest advertiser in the world — kicked off a multimillion dollar, year-long advertising campaign with EA. It started with providing a virtual Dove Hair Spa in the Sims’ bathroom, where people’s avatars shampooed using the “Care & Repair with Dove Hair Therapy shower.” Here are the four advertising types that EA has focused on: