SocialMedia Examiner sur Twitter : "Getting Started With #SocialMedia #Design by @AnnaIsabella92 on @canva. Getting Started With Social Media Design – Design School. Social Media Today sur Twitter : "15 crucial resources for #SocialMedia #marketers: @korahmorrison... 15 Essential Resources for Social Media Marketer Success. SocialMedia Examiner sur Twitter : "How to Optimize #SocialMedia #Images by @dustntv... How to Optimize Social Media Images. Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.
In this article you’ll find three tips to optimize your social media images for better online performance. Discover how to optimize social media images. #1: Optimize Images for Social Networks Every social network has a different way of displaying visual content. Accordingly, the audiences on each platform have certain expectations for images. Pinterest On Pinterest, tall images perform best. With Pinterest’s layout, use taller images to grab significantly more screen real estate than square or landscape images.
Tall images perform best on Pinterest. Instagram On Instagram, your only option is to use square images. I recommend using large image sizes because image quality won’t be affected when Instagram resizes the image for the device it’s being viewed on. Instagram uses square images only. Cómo usar los hashtags de manera inteligente. Los hashtags no solamente sirven para acompañar las fotos que publicamos en los posts de las redes sociales con comentarios jocosos. Se han creado con el objetivo de posicionarse en el mundo digital y su buen uso puede llevar a una marca a atraer a su target. Esta infografía nos muestra a través de datos y analíticas, cómo debemos usar los hashtags con el objetivo de producir engagement en los seguidores, introducir nuevos productos y servicios y atraer la atención hacia nuestros eventos.
Social Media Protocol for An Orchestra: An Opportunity for Everyone. El rumor del día: Yahoo comprará FourSquare. Así lo indican algunas fuentes en TC, incluso informando que el acuerdo ya ha sido realizado: FourSquare será de Yahoo. Por lo visto estamos hablando de unos 900 millones de dólares, cantidad que Yahoo pagaría para hacerse con el famoso servicio de checkins (aunque el checkin en cuestión lo dejó en manos de la app Swarm, concentrando FourSquare en la recomendación de lugares). Por supuesto, ni Yahoo ni FourSquare han comentado nada sobre el tema, seguramente porque aún están en proceso de negociación. El rumor no es nuevo, ha aparecido varias veces en los últimos años, aunque parece que esta vez tiene más fundamentos. Foursquare ha recaudado hasta la fecha poco más de 162 millones de inversión. La compañía vale 600 millones en estos momentos, y tiene un acuerdo con Microsoft para mostrar la información en los buscadores móviles, por lo que esa licencia tendría también que negociarse junto con Yahoo.
La idea no me parece absurda. The Amazing HootUp Puerto Rico 2015 | Talleres de Internet. ¿Qué es Hootsuite? Hootsuite es la plataforma de manejo de redes sociales más usada en el mundo con sobre 10 millones de usuarios. Entre estos usuarios están 744 de las compañías Fortune 1000 las cuales confian en Hootsuite para el manejo de sus esfuerzos a través de varias redes sociales desde una sola plataforma. ¿Qué es un HootUp? Un Hootup es un encuentro de usuarios de Hootsuite.
Parecido a lo que en un principio fueron los Tweetups (encuentro de usuarios de Twitter). ¡Chequea el video! ¿Qué habrá en este #HootUpPR? En adición a las sorpresas y el networking, en este evento tendremos dos interesantes charlas de dos profesionales de redes sociales en los medios tradicionales. ¿Donde y Cuando? El #HootUpPR es un evento libre de costo y se llevará a cabo el miércoles, 18 de marzo de 2015 a partir de las 6:30pm en el Salón de Actos de GFR Media (El Nuevo Día).
Consigue tu boleto aquí: HootSuite™ is a trademark of HootSuite Media, Inc. How to Research Your Competition on Facebook. Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else. In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page. Find tools to research your competition on Facebook. #1: Set Up Facebook Pages to Watch Facebook Pages to Watch is a great way to start sleuthing. Go to the Overview section of Insights on your Facebook page and scroll down to Pages to Watch. Add competitors’ pages, as well as pages that get a lot of engagement in other industries. You can add up to 100 Pages to Watch on Facebook. Go to Pages to Watch and click on each page name to see their top posts for the week. Conclusion inShare855. ¿Contemplas la red vertical en tu plan de Social Media? Lección 1: El Like y el Follow no son métricas reales. | Talleres de Internet. Como pre-ámbulo al BloggerCon 2014 y mi charla 10 Lecciones de un Social Media Manager, estoy publicando la primera de las 10 Lecciones.
Te espero el próximo miércoles 27 de agosto en Starbucks de Caparra. Regístrate aquí. Lo escuchamos una y otra vez. ¡Quiero más Likes! 1. Llevar tráfico a website externo.Conversiones (Obtener teléfono, email o información adicional de cliente prospecto)Servicio al Cliente (Ahorrar llamadas a un Call Center o visitas a un Centro de Servicio)Dar a conocer nuevos productos.Aumentar sintonía a un medios (TV, Radio etc.)Generar conversación sobre un particular. 2. Tráfico: Use Google Analytics y cuando comparta contenido en las redes sociales use los UTM Tags. 3.
Si ya decidimos con que metricas vamos a medir la efectividad de nuestros esfuerzos, no podemos dejar a un lado las herramientas nativas de medición. 4. Twibble.io - A Better RSS feed to Twitter Service. 4 Essential Social Trends for 2014. As companies discover there’s more to social media marketing than merely maintaining a presence on Facebook and Twitter, it’s often a little daunting to think about how to expand efforts to take advantage of all the opportunities that a multi-spoked social strategy can offer.
A new infographic caught my eye initially because it led with what I believe are some of the most important tenets of social business. It’s titled Social Media Trends Shaping 2014, and lists seven trends. But after reading it, I noticed a couple of them dovetailed nicely into each other, so I took the liberty of narrowing the list down to four and adding my own commentary. 1. Social Listening 22% of marketers used social listening strategies in 2013, and 24% plan to listen on social media in 2014. But only 31% of marketers think that their current listening strategy is fully effective. By listening online, brands can be agile, and take advantage of marketing opportunities that arise in real-time. 2. 3. 4. Social Media Manager on Behance. The Top 50 People Most Mentioned on Twitter by Mid-Size Marketers [Study] By Nick Cicero on Feb 08, 2014 Our connections and reputation online are amplified by those who engage with us and carry the words we share.
On Twitter, that takes the form of a mention. A mention can be a citation, the source of a quote or piece of content inspiring many. A mention can be a signal of dialogue or even debate. No matter its intention, the mention is important to Twitter because it’s designed to connect people. Leadtail and DNN Software surveyed 504 North American marketing professionals at companies with 50 – 5,000 employees and compiled a number of lists of the people, brands, and publishers they follow and retweet the most in this report. Top 50 People Most Mentioned by Mid-Size Marketers 1. Using Social Media as Part of Your SEO Campaign. These days opening a door to a new business, putting up some signage and popping your name and number in the local phone book isn’t enough to bring you new clients and keep the business going.
Things have changed, technology has changed the way people buy or hire services and the ways businesses market themselves. This is why every company out there, no matter where they are in the world, needs a SEO marketing campaign. You need to carefully plan the steps, consider what to implement, take your target audience into consideration and do extensive competitor analysis to ensure that you completely dominate your market. With the technological changes have come competitor changes. What Do You Want to Achieve? The first things you need to do when putting your SEO marketing campaign together is determine what you want to achieve. Determining what you want to achieve, you can then set down how you want to achieve this. How Does Social Media Play a Role? SEO and Social Media Have One Goal in Mind. 3 Social Marketing Hacks: A Cheat Sheet for Getting More Fans and Followers. People don't "Follow", "Like", or "Circle" your company because you're great.
They do it because it benefits them. That's they secret to every viral marketing campaign. Maybe your latest blog post will help them save money. Or perhaps it made them laugh (or cry). Either way, the underlying trigger that sparked their reaction is your key to unlocking social media growth. Here are 3 effective ways to leverage those triggers and get more fans and followers.
Image courtesy of seanrnicholson 1. The quickest way to grow any social network is to incentivize your customers. You have to craft an offer that's not only appealing, but also motives them to take action. But be careful... The offer or incentive you use will depend on your business. For example, using coupons will work great for commodity-type businesses that are going after price-concious customers.
So you need to match your unique situation with the type of offer, or bait you're using. Here are some other examples that I use with my clients: Crafting Your Social Signature. Once, the only signature a person had to worry about was the classic email signature – a line or two of personal importance to the sender which said something about him, his company, or what he stood for. In the late 1990s and early 2000s, email signatures became commonplace.
People put a lot of thought into them and were careful about what they contained. Some had several email signatures reserved for various uses: business, family, and friends. Email was the primary method of digital communication, but those days are gone. We now live an age of social media, when crafting your social signature is far more important, especially as the use of email continues to decline. Social Networks and the Decline of Email The use of Facebook’s message and chat features have, for a growing number of people, taken email’s venerable place as the preferred way to keep in touch. So, What is a Social Signature? On the other hand, if you are MIA on the social Web, you’re not going to be found. Easy Social Media Content Creation. Social Media Marketing strategy includes a few best practices to employ in order for businesses to conduct themselves successfully. The most important of which is engaging the network of fans that are interested in following your presence with content they will want to interact with.
Although the endorsement of your brand is apparent when a user follows you, there is also and understood conversation that will occur surrounding the overall interests in the industry you conduct business in. Because your fans are interested in topics beyond just your propriety content, it is important to find ways to integrate external content like industry news, history, trending topics, and overall knowledge of the trade to leverage and encourage potential conversations and fan growth. Becoming a source for your fans to rely on for additional content provides more opportunity for you to exposure your brand as a thought leader.
Connect: Authored by: Danielle Leitch See complete profile. Social Media - A Good Thing or a Bad Thing? Social media is a good thing or a bad thing? That is the most frequently asked question today. Well, there are always two sides of everything; it depends on your perspective on how you perceive it. The same goes for social media, most people admire it as a revolutionary invention and some seem to take it as a negative impact on the society. We have complied some of the positive and negative opinions people express for social networks: Positive Effects: -Friends and Relations: Social networks started as a place to connect with your friends in an easy an convenient way. -Reducing Communication Barriers: With social networks we are able to communicate our thoughts and perceptions over different topics with a large number of audiences, and raise our voice.
-Opportunities for Businesses: Social networks have become a crucial part of many of us. Negative Effects: -Leads to Addiction: Many studies have shown that the extensive use of social media can actually cause addiction to the users. Conclusion: Experts Weigh In on Social Media’s Impact on Journalism. Earl Butz, the United States Secretary of Agriculture in 1976, made obscene, racist remarksin front of entertainer Pat Boone and former White House counsel John Dean while aboard acommercial flight to California following the Republican National Convention. Dean, who wasworking for Rolling Stone at the time, used the remark in a piece and attributed it to an unnamedcabinet officer. Eventually, New Times magazine revealed that Butz had indeed made the remark, forcing him toresign.
Nearly 36 years later, Bob Salladay, a senior editor at California Watch and the Center forInvestigative Reporting, was sitting on a train Jan. 19, 2012 with Santa Ana City Councilmember Michele Martinez. Martinez was speaking on the phone and Salladay began tweetingwhat she was saying, including that he was “99 percent sure it was Michele Martinez.” Radio, television and Internet revolutionized journalism in the 20th century. Sreenivasan agreed. “It has become part of our culture,” he said. How To Build A Successful Social Media Strategy. Did you know that more than 65% of business owners plan to use social media even more in 2012 to help grow their business? Every business will have a different social media strategy.
While the basics remain the same, there are different methods that can be used depending on what your niche is. When you develop your social media strategy, always remember to: 1. It is important to pre determine what you want to get out of your social media efforts. 2. Before investing a lot of time and resources into social media, it’s a mandatory to engage and stay engaged with your followers. 3. Pre-determine what your content and what your aim will be, and design alike. 4. This is a great technique for brand awareness and to build your following quickly. 5. As you build followings on the various social networks, you will also see an increase in traffic to your website. As you can see, there is a lot that can go into ones social media strategy. Connect: Authored by: Samuel Junghenn See complete profile. When Social Media Fails. Are You Focusing on Metrics that Matter? Dear World: Let's Focus on Being Positive. Getting Facebook Likes Without Your Wallet.
Top 5 Reasons Social Media Sentiment Should be Your Focus. Twit or tweet? Engagement Across Twitter. Six Social Media Tips for Business Owners in Boring Industries. How the Right Social Media Strategy Now Will Help You in a Crisis Later. Social Media and the Olympics [Infographics] 3 Social Media Lessons 'Big' Business Can Learn from 'Small' Business. What It Means To Be a Leader in Social Media. How Soon Until the Social Media Olympics Is Over? #notsoonenough. 8 Steps for Social Media Marketing Success. Your Social Media Policy: Guidelines for Your Guidelines. The ROI Of Social Media [Infographic] The Limitations of 'Like' Be Influential, Be Yourself - Spotlight on #IMS12 Featuring Kelly Kim. How Indium Uses Social Media Marketing to Increase Sales.