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Best and Worst Marketing Ideas . . . Ever. Some marketing efforts manage to hit the ball out of the park.

Best and Worst Marketing Ideas . . . Ever

They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics. In a rather unscientific manner, we've gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain why they were so great. Here's a recap along with the lessons that can benefit you and your business.

Ideas for Marketing Campaigns. 7 Ways to Make a Mini-Marketing Campaign.