Logo Design Podcast – Logo Geek. Brand New. The Psychology of Color in Marketing and Branding. The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind. " To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion. Misconceptions around the Psychology of Color Why does color psychology invoke so much conversation ... but is backed with so little factual data? As research shows, it's likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to invoke some sort of hyper-specific emotion is about as accurate as your standard Tarot card reading.
Identidad Casa Da Música. Constuida en 2005 en la ciudad de Porto, Portugal, Casa da Música es sin dudas una reconocida obra arquitectónica.Stefan Sagmeister se encargó de diseñar la identidad de este gran proyecto, creando lo que se puede titular como identidad dinámica. La marca se puede adaptar a infinidades de aplicaciones sin sufrir ningún tipo de inconveniente al aplicarlas.
Casa da Música in Portugal, Porto por Rem Koolhaas. Planos para armar el edificio en 3D. Digitalización del frente de la construcción. Modelado 3D de la Casa da Música. 6 vistas principales. De las vistas previamente mencionadas se generó un sistema de isologotipos. Isotipos en color. Isologotipos en color A través de las diferentes vistas se definen 17 planos. 3 ejemplos aplicados en posters. De a poco van apareciendo más y más proyectos de este tipo. Si te interesó esta publicación, les dejo otros 2 interesantes proyectos similares: • Identidad: Personal • Identidad: Melbourne. Hotel - Branding Identity Design Stationary Print Art Direction Logo. Hotel hotel hotels. Compilation of hotel brand identities. New Sheridan Hotelby Urban Influence Arctic Club Hotel Branding by Urban Influence Hotel Ambroseby Miklos Kiss SLS Hotel Logo Identityby Steven Noble Hotel San Giuseppeby Miulli Associati Hotel on Topby FOB Design Hotel Postalitaby Michelle Alvarez Hotel Chester by Cristina Jucan lori Hotel & Barby Tea Time Studio The Waterhouse at South Bund by Foreign Policy 725 Continental Hotelby Vik Arrieta / Monoblock Westwood Hotelby Julien De Repentigny The Chelseaby Steven Jockisch.
Business Cards: un lbum de Flickr. Logolounge. LogoPond - Identity Inspiration -