"What Font Should I Use?": Five Principles for Choosing and Using Typefaces. Advertisement For many beginners, the task of picking fonts is a mystifying process.
There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography. 1. Many of my beginning students go about picking a font as though they were searching for new music to listen to: they assess the personality of each face and look for something unique and distinctive that expresses their particular aesthetic taste, perspective and personal history.
The most appropriate analogy for picking type. For better or for worse, picking a typeface is more like getting dressed in the morning. 2. 1. You Only Like Me For My Body. Suddenly web designers had access to typeface as never before.
There are many websites now that sell or distribute free fonts available for the web. But choosing a typeface is not easy or obvious. Not even for the most experienced web and graphic designers. It’s like going on vacation and deciding what it is best to take with us. So before we pack our “font suitcase” it is good to really know what our task is and what kind of message we want to communicate. If you have never thought about it, you should consider reading this article carefully! Looking at Typeface You can understand a person by the way he/she moves, talks or dresses. Well, I don’t want to give the impression of being a superficial person, but let’s face the truth: appearance plays a big role in our daily lives! Typeface AnatomyTypeface ClassificationKerning and TrackingX-HeightLanguage a) Typeface Anatomy Let’s start with the external parts, as I call them, the Skin and Body.
Typeface Anatomy Typeface Anamtomy:Bones d) X-height. Evoke emotion through typography. What’s all this fuss about emotion?
We all know about emotions because we experience them every day. Emotions influence the way we make decisions, evaluate risks, solve problems and categorize information. In advertising and product design, emotions are a really well-known subject. In web design, emotional design has just recently made its way to usability. Design is still useful and usable but when we design for emotion we intentionally trigger emotional responses in our users, keeping them motivated and helping them perceive a personality. Emoticons: what kind of personality you can perceive from this emoticon?
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