Dan Counsell - How to write an app press release. Getting press coverage for your app is really hard work, and unfortunately there's no shortcuts or quick hacks.
Writing an average press release is easy, but making it really stand out is considerably harder. The simple fact is that editors and journalists are inundated with press releases every single week, and that severely limits your chances of getting a review or even a mention. To get really great coverage you need to put in the time and effort. Simply sending out a press release, even if it is amazing, won't get you the coverage you want or need for a successful launch. 8 Ways Mobile Developers Can Make The Most Money On Their Apps. Editor’s note: Mitchell Weisman is CEO at global marketing and digital advertising company LifeStreet Media.
Have a mobile app? Wondering if advertising can help you make money from that app? Here are eight must-know tips to help you turn mobile app inventory into dollars. The Art Of Launching An App: A Case Study. Legal Considerations for Mobile App Developers. Our guest post this week is written by Arina Shulga, who co-founded the apps development company Ingengo LLC together with her husband in 2011 in New York City. The company started with an idea of creating apps preparing kids for admission to local elementary schools, developing their critical thinking skills and teaching different languages. Kids love playing on mobile devices, which inspired the Ingengo founders to use the iPhone and iPad as teaching tools for their kids.
App review site & Twitter listing. Having your app reviewed is one of the keys to success in the app store.
Here is a long list of app review Twitter accounts with their website links. PrMac: Publish Once, Broadcast the World. Writing an iTunes App Description. Earlier this month, a question was posed in our developer forum about best practices for writing an iTunes App Description.
Opinions from developers, paired with our first MWA Facebook poll, resulted in material for summarizing and sharing. Last year, Julie McCool broached the topic here on our blog about decoding iTunes app listings. This article extends the theme, delving further into ideas for presenting the information. Getting an app out the door can be a mad dash to the finish. After the beta testing, bug fixing, and feature decisions have taken place – the creator of the app is faced with the next step: uploading the app to iTunes Connect and filling out the metadata for the iTunes App Description. The iTunes App Description (i.e., the “view” in the App Store before having to buy the app) is your book cover, your wine label, your first impression for intriguing a person enough to click “Buy App”.
App Wholesale Marketplace for App Developers. App Purchasing (Paid, Lite and Freemium): What’s working, and what’s appropriate in apps for kids? Here is the first in a follow-up series of posts from Ahmed Siddiqui, the developer of Go Go Mongo, who is compiling articles of interest from the MobileBeat 2011 Conference in San Francisco.
He started by highlighting an overview of industry trends for app developers discussed at the conference. In this post he specifically covers app purchasing methods like “freemium” vs. “paid” vs. “lite”, how they work, and the ethical considerations of using these methods in apps for kids. Today’s blog post will serve as the primer for others in the series by discussing the concept of “Freemium”. In the app store, we have 5 types of apps/games: Paid appLite appFree ad-supported appFreemium appSubscription app Paid/Lite/Ad Supported. Crowdfunding – A creative way of funding your app development and marketing.
Our feature this week is written by Jim McClafferty, the founder of Brain Parade, and the creator of See.Touch.Learn.™ Jim has been a software company CEO, has run his own consulting business, and has spent his career in various business and technology roles.
He started Brain Parade in 2010 to build innovative mobile education applications. After reading this post I was thankful yet again about the diverse experiences our MWA members continue to share. At the end of the post he requests your feedback. Don’t be shy, he’ll write back. I attended the AppNation forum in San Francisco last September 2010 met a number of very interesting people and companies. Online Resources for App Research and Marketing from The Business of iPhone and iPad App Development. The excerpt below from the Second Edition's Appendix may NOT be reproduced, reprinted, or republished without prior written permission from Apress or the author.
How much effort does it take to market an app? One of our developer members, Ush from BrightStart, posted such a resourceful comment on our forum the other day that I requested making it “public” on our blog.
He outlined every detail of his app marketing plan, from creating the website, to contacting reviewers, to the actual app download numbers in the first four weeks. The post was very well received by our community, and we hope it serves as a resource to others who are undertaking “app marketing”. Posted at on July 22, 2011: Hi Everyone, I wanted to share BrightStart’s app marketing efforts with you all as I think it might help better prepare your app launch, save you time and may help you sell more apps.
Free Press Release Distribution Service - PRLog. iOS, Android, Blackberry, Windows Phone, J2ME. App Annie - App Store Analytics and Market Intelligence. App Store Learnings (post 1 of 4) - Tony Wright's Startup Front-End - (We’re two web software geeks who decided to make a move to mobile.
How to Evaluate a (paid) iPhone App Idea - Tony Wright's Startup Front-End - As I mentioned in my first post in this series, we dove into the App Store with a ($2.99) Productivity App called TouchBase Calender.
It was a part-time effort as we were wrapping up other commitments, with the goal of learning about the App Store, getting up to speed on the iOS SDK and Objective-C, etc. This post details what we learned about the paid apps market and it contains data that I don’t believe exists anywhere else. First off– let me say that the paid side of the App Store is not where the real money is being made. While you can churn out paid apps and make a handsome living, it’s not where you want to be if you want to impact the highest number of people and it’s (paradoxically) not where you want to be if you want to build a big business. Let me explain with a handy screenshot of the top grossing apps in the App Store today (courtesy of App Annie).
Apps with a blue-ish background are free apps. How to pitch your apps to journalists and bloggers. How should app developers and startups be approaching journalists and bloggers? A pair of sessions at the Twilio conference in San Francisco saw writers from Business Insider and VentureBeat outline how they want to be pitched. Matt Rosoff, West Coast editor at Business Insider, was first up, explaining what makes a story in Silicon Valley. "I'm most interested in market movers, companies that have a real business or are on their way to building a real business, disruptive companies that are poised to throw off the incumbents in the space," he said. "It helps to have some real customers and some actual traction, some revenue, those kinds of things. Early-stage startups can be interesting if they're doing something really new, but I tend to have some degree of scepticism. Pitch perfect: A startup's guide to getting coverage - TNW Media. Most young startups needs 3 things: Money, a good idea and a dogged determination to see that idea through to completion.
But what about publicity? Some may argue that if an idea is good enough, people will discover it one way or another, and there may be some truth in this. But there’s little question that a spot of positive coverage can boost business and accelerate the word-of-mouth process. What we’re talking about is public relations (PR).
This could be in the form of a charismatic CEO who loves nothing more than courting the media, or an appointed PR firm that manages the publicity on a firm’s behalf. And this is a key point. The Next Web gets to meet some of the most exciting tech startups around the globe, from Los Angeles and London, to Lisbon and Luxembourg. How to Create a Million-Dollar Business This Weekend (Examples: AppSumo, Mint, Chihuahuas) Noah Kagan built two multi-million dollar online businesses before turning 28. He also looks great in orange. (Photo: Laughing Squid) I first met Noah Kagan over rain and strong espressos at Red Rock Coffee in Mountain View, CA.
How to Turn Complaints Into Compliments & Compliments Into Brand Advocates. One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. Being Apptentive - – Tips on pitching your app to the media - Being Apptentive. Social Customer Service: Best Practices. Nick Cifuentes | April 16, 2012 | 1 Comment inShare64. How to Successfully Pitch Your App And Make Sure It Gets Reviewed – Interview With Erica Sadun. I did an interview with Erica Sadun and she delivered with lots of tips that will definitely help you. If you don’t know Erica, she wrote the iOS Developer’s Cookbook series, Writer at TUAW (The Unofficial Apple Weblog) and iOS Developer. 12 tips on how to approach bloggers. Marketing & PR for App Developers (Part I) Let’s face it. Marketing & PR for App Developers (Part III) At last, after seemingly endless brainstorming, wireframing, coding, testing, bug-fixing, re-testing, submission to Apple, approval, and dealing with the awfulness that is iTunes Connect, it’s time to make your app available for sale.
Marketing & PR for App Developers (Part II)