Social Media Intelligence. Sophisticated Systems and Solutions. The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse THE GREATEST CUSTOMER SERVICE STORY EVER TOLD, STARRING MORTON'S STEAKHOUSE2 years ago Update: 9/1/13 - More than two years after this story happened, companies are STILL struggling with how to best provide customer service in this conversation economy in which we live. So I created a consultancy to help with that. The following story is entirely true. More importantly, I swear on my entire professional reputation and all I hold dear to me that the story below was in no way staged, planned in advance, or in any way faked.
This is real. And most importantly: This is AMAZING. When my alarm clock went off at 3:30 this morning, I knew I was in for a long day. Made my flight, everything was on time, got to my lunch meeting. By the time I got back to the airport, it was close to 4pm. As I've tweeted and mentioned countless times before, I'm a bit of a steak lover. Back to my flight. Let's understand: I was joking. I shut off my phone and we took off. "Um, Mr. I turned around. Now understand...
Lessons from a Starbucks Social Experiment « Mobile Ministry Magazine (MMM) The Best and Worst Times to Share on Facebook, Twitter. Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET. Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr. The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m.
PT) will give you the highest click rank, especially on days earlier in the week. The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly. However, Facebook's optimal posting times are slightly different than Twitter. Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook don't get the most clicks. "While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am," bit.ly said in a blog post on its site. Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. When's the Best Time to Post on Facebook. #Volkswagen’s vibrator is a big fat #Fail. What on earth were Volkswagen and the agency thinking? "Feel the shiver of excitement? ", asks Volkswagen on the front page of various national newspapers this morning. Flip the paper over, and you land on a second full page ad where there's a little black box attached.
The little black box, which will no doubt add to the topline and bottomline of a Chinsese company, 'shivers'. Shiver or vibrate? The jury is out on this one: Copy of the ad in Times of India Er, not quite. Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists. There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.
The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers. Most brands do very little to cultivate a more meaningful, psychologically grounded relationship.
Sure, they can convince a consumer to step into the friend category through some form of social or economic quid pro quo--become a friend and get a discount, or get a badge or incentive. 1. 2. 3. Morning! 4. 5. 6. 10 Essential Rules for Brands in Social Media. 5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now.
So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support. Beyond that, what are you doing to track and monitor these social interactions? If you’re engaging in social media, then you should be measuring those activities. Here are five simple, but oh-so-useful social media metrics you should be measuring right now. 1. The first – and easiest – social media metric to measure is volume. While volume can seem like a simple counting metric, there’s more to it than just counting tweets and wall posts.
Learn when volume is higher – are there days or times when more people seem to be talking about your brand? 2. Reach measures the spread of a social media conversation. And of course, a large audience is good, but reach alone does not tell you everything. 3. 4. 5. Why Social Media Engagement Is A Real Metric [INFOGRAPHIC] Social Media Metrics That Matter. Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform. These channels enable the creation and organic spread of magnetic content that attracts rather than distracts a consumer in a participatory mindset. For brands, every Tweet, Like, or share is an opportunity to respond in real-time, amplifying positive sentiment or shifting negative perception.
Promoted Tweets and sponsored stories are accessible to consumers in the social context because they are in their native language. Companies like Intel are making use of social channels to identify expressed consumer needs and fuel product innovation. Clearly, measuring social with click metrics is not sufficient to capture all of its value. So How Should We Measure Social? Social media engagement has been described as a shift from clicks to comments. Start With The Platform’s Tools To be an Agile Marketer… Measure your social media effectively. 5 Insightful TED Talks on Social Media. The 2010 Technology Entertainment Design conference will be kicking off tomorrow in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.
As social media has become a game changer for industries across the board, you can bet the experts at this year's TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond. Perhaps the best part of the TED conferences is that videos of the talks are archived and free to view right on the organization's website. Given the wealth of insight we're sure to see tomorrow, we thought we'd whet your appetite by highlighting a few recent and exceptional talks from TED's past, with a focus on social media. 1. We'll start things off with a real-life social media parable about how the biggest and most effective forces on the web usually take shape by accident. 2. 3. 4. 5. How Consumers Interact With Brands on Facebook [STUDY] Blog.hubspot.com/blog/tabid/6307/bid/29897/21-Captivating-Social-Media-Stats-How-People-Interact-With-Brands-INFOGRAPHIC.aspx. Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.
But how exactly do people interact with brands in social media? On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage? ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics. Check out the infographic, and feel free to tweet your favorite stats below! 1) 85% of internet users have Facebook accounts; 49% are on Twitter. (Tweet This Stat!) 2) 74% of internet users use Facebook daily; 35% use Twitter daily. 3) 57% of internet users have more than 100 friends on Facebook; 25% have 100+ followers on Twitter. 4) 19% of people follow a brand on Twitter.
Trends Dashboard. Welcome to YouTube! The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results. To change your country filter, please use the links in the footer at the bottom of the page.
Data is unavailable at this time. The 7 Most Viral YouTube Video Topics Of All Time. People post videos to YouTube about virtually everything, from personal home videos to news shows, educational materials, travel clips, comedy, political rants and more. However, when it comes to the videos that go truly viral not every subject has the right stuff. An analysis of the most viewed YouTube videos of all time shows that there are a number of topics that seem to top the charts when it comes to hitting the big time in the world of web video. Nearly all of the most-viewed videos on YouTube fit into the following seven categories. You can look to these topics for inspiration if you are trying to create the next YouTube hit to shock, awe and entertain the world.
Music Videos If you take a look at a list of the most viewed YouTube videos of all time you’ll notice that about half of them are music videos. Lady Gaga, Miley Cyrus, Pitbull, and Vanessa Hudgens top the charts with over 100 million views each. Kids and Babies People seem to get a real kick out of kids and babies. WTF?! 14 Most Entertaining YouTube Cover Songs. Does Social Media Marketing Really Work? [INFOGRAPHIC] From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing.
But does it really work? Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that's where the people are. Figuring out just how much social media marketing returns on investments of time and money, however, is harder to do. Facebook marketing company Pagemodo recently pulled research from sources around the web to produce the infographic below, looking at just how much faith marketers have in social media. The aggregated data shows a sense of conservative optimism. Sixty-four percent of business owners say social media marketing is a promising tactic and they believe it provides returns — but they aren't willing to go all in with it just yet and favor a more cautious approach. Another 20% are more bullish on its potential, according to the same study, while just 6% are hardcore skeptics.