Social Media

Social Media Intelligence. Sophisticated Systems and Solutions. The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse  THE GREATEST CUSTOMER SERVICE STORY EVER TOLD, STARRING MORTON'S STEAKHOUSE2 years ago Update: 9/1/13 - More than two years after this story happened, companies are STILL struggling with how to best provide customer service in this conversation economy in which we live.

So I created a consultancy to help with that. The following story is entirely true. More importantly, I swear on my entire professional reputation and all I hold dear to me that the story below was in no way staged, planned in advance, or in any way faked. This is real. When my alarm clock went off at 3:30 this morning, I knew I was in for a long day. Lessons from a Starbucks Social Experiment « Mobile Ministry Magazine (MMM) The Best and Worst Times to Share on Facebook, Twitter. Want your link to get the most traction on Twitter?

Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET. Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr. The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly. However, Facebook's optimal posting times are slightly different than Twitter.

When's the Best Time to Post on Facebook. #Volkswagen’s vibrator is a big fat #Fail. What on earth were Volkswagen and the agency thinking?

"Feel the shiver of excitement? ", asks Volkswagen on the front page of various national newspapers this morning. Flip the paper over, and you land on a second full page ad where there's a little black box attached. Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists. There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.

The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. 10 Essential Rules for Brands in Social Media. 5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now.

So your company is now officially participating in social media.

You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support. Why Social Media Engagement Is A Real Metric [INFOGRAPHIC] Social Media Metrics That Matter. Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform.

These channels enable the creation and organic spread of magnetic content that attracts rather than distracts a consumer in a participatory mindset. For brands, every Tweet, Like, or share is an opportunity to respond in real-time, amplifying positive sentiment or shifting negative perception. Promoted Tweets and sponsored stories are accessible to consumers in the social context because they are in their native language. Companies like Intel are making use of social channels to identify expressed consumer needs and fuel product innovation. 5 Insightful TED Talks on Social Media. The 2010 Technology Entertainment Design conference will be kicking off tomorrow in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.

As social media has become a game changer for industries across the board, you can bet the experts at this year's TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond. Perhaps the best part of the TED conferences is that videos of the talks are archived and free to view right on the organization's website. How Consumers Interact With Brands on Facebook [STUDY] Blog.hubspot.com/blog/tabid/6307/bid/29897/21-Captivating-Social-Media-Stats-How-People-Interact-With-Brands-INFOGRAPHIC.aspx.

Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.

But how exactly do people interact with brands in social media? On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage? ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics. Check out the infographic, and feel free to tweet your favorite stats below! 1) 85% of internet users have Facebook accounts; 49% are on Twitter. 2) 74% of internet users use Facebook daily; 35% use Twitter daily.

Trends Dashboard. Welcome to YouTube! The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results. The 7 Most Viral YouTube Video Topics Of All Time. People post videos to YouTube about virtually everything, from personal home videos to news shows, educational materials, travel clips, comedy, political rants and more.

However, when it comes to the videos that go truly viral not every subject has the right stuff. An analysis of the most viewed YouTube videos of all time shows that there are a number of topics that seem to top the charts when it comes to hitting the big time in the world of web video. Nearly all of the most-viewed videos on YouTube fit into the following seven categories. You can look to these topics for inspiration if you are trying to create the next YouTube hit to shock, awe and entertain the world. Music Videos If you take a look at a list of the most viewed YouTube videos of all time you’ll notice that about half of them are music videos. 14 Most Entertaining YouTube Cover Songs.

Does Social Media Marketing Really Work? [INFOGRAPHIC] From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing.