How The iPad Time Shifts Online Reading. One of the reasons bookmarking apps like Read It Later and Instapaper are becoming so popular is because we are inundated with news and interesting links all day long, but have no time to read them. But just as DVRs helps us shift our TV viewing to better fit our own schedules, these apps helps us time shift our online reading. And according to some data put out earlier this month by Read It Later, it looks like the iPad is becoming the time-shifting reading device of choice. Read It Later offers bookmarking apps for computers, mobile phones and iPads.
It looked at 100 million articles saved by its users. People who end up reading the articles they saved on their computers, don’t shift their reading times so far to the right. If you look at when users read saved articles on their iPhones, the graph is more spiky around commutes, early morning, and late evening. (Hat tip to John Borthwick). iPad Mags Need A New Blueprint. Ever since the iPad came out, print media companies have been feeling their way in this new medium, but so far they’ve just been stumbling over themselves. They are latching onto the iPad as a new walled garden where people will somehow magically pay for articles they can get for free in their browsers.
But if they want people to pay, the experience has to be better than on the Web, and usually it’s not. This sorry state of affairs is true for both magazines and newspapers. The New York Times iPad app, for instance, is gorgeous but crippled. Despite the poor reviews and uninspiring number of downloads, media companies sold millions of dollars worth of advertising last year for their iPad apps because advertisers want to be associated with anything shiny and new. However, I am not holding my breath. At the very least, Apple should fix the subscription problem in iTunes.
But making these media apps social and realtime is the key. Moet de krant een krant zijn of een app - Nederlands MediaNetwerk. Door Henk Blanken. Moet een kranten-app eruit zien als een app of als een krant? Het hangt ervan af. Vraag het aan de digirati en ze willen geen krant, maar een app. Vraag het aan de fervente krantenlezer en hij wil – uh, geen idee wat hij wil. We hebben het hem nog niet echt gevraagd. Er zijn grofweg drie typen kranten-apps voor tablets.
Een kranten-app kan ook meer op een app lijken. De derde variant is wat de digitale voorhoede wenst. Blom gruwt van de kranten lookalike. Het simpelweg doorplaatsen van de krant naar een digitale omgeving (inclusief vormgeving) geeft veel mensen vast het gevoel van vastigheid en herkenbaarheid, het komt op mij over als gebrek aan liefde voor de nieuwe wereld. Hoewel ik het hartgrondig met Blom eens ben waar hij het conservatisme van de krantenwereld bekritiseert, ziet hij volgens mij ook iets over het hoofd (zie de discussie die we al voerden op twitter). Uitgevers zijn dol op de iPad. De volgende vraag is of dat model beklijft. iPad publishing: Why the real challenge is the competition for attention | Technology. There's optimism but a lack of confidence in the news industry when it comes to exploiting the iPad, as I wrote yesterday. Conde Nast is doing selectively ambitious projects, and a handful of titles are carefully pushing out sensitively planned apps - aware of the scrutiny of developing for this high-profile platform.
(And yes, Samsung Galaxy Tab, and others, will have their day.) Beyond the traditional media industry, there have been few innovative models for iPad news apps. Flipboard is the highest profile, making a magazine from your feeds. Likewise Pulse famously attracted the ire of the New York Times because of its use of feeds. And then there are the advanced reader tools like Instapaper and Interrupt! On and Reeder, all a new generation of RSS tools. Matt Webb at design agency Berg was part of the team that worked on a brief from Bonnier, the Swedish media group, to explore reading experiences on touchscreen devices in late 2009. "Here's how I'd frame the challenge," he said. Optimize your app - Nieuws - - MediaTest.
Want a Successful iPad App? Impress the Reader, Not Yourself - Matt Kinsman - Blogs emedia and Technology. The Atlantic is going back to the drawing board on its idea for a premium iPad App (dubbed The Atlantic Premium). The original concept would have offered a daily bundle of its online content for a monthly fee (The Atlantic sells single issues on the iPad for $4.99).
However, publisher Jay Lauf tells paidContent that "We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special. " As of now The Atlantic isn't sharing any details but they aren't the only ones rethinking their approach. With the flood of magazine apps hitting the market and many titles seeing downloads drop after the initial splash, publishers are looking at ways of standing out both to readers and advertisers. iPad-only editions are gaining traction, such as Bonnier's launch of Parenting Seasons but user experience (quick downloads, easy navigation) remains the key. The magazine mixed those models into a dual navigation system. By Matt Kinsman -- Is Mobile Affecting When We Read? « Read It Later Blog. Printed media used to allow us to read in the places we found most comfortable. When you imagine yourself reading the newspaper it’s probably in your favorite chair, at the breakfast table, or at the cafe with an orange mocha frappuccino in your hand.
Unfortunately, as news and media moves online, it moves us away from these places and into our desk chairs. Even worse, consuming content is no longer on our own schedule. The flood of content disrupts us all day as if we have an maniacal paperboy throwing new editions on our doorstep every 15 seconds. However, after studying Read It Later’s own data, it seems that this trend is being reversed. Today’s data source: 100 million articles saved by Read It Later users across all major web and mobile platforms. Constant Bombardment Before looking at when we read, we should look first at when we encounter new content: This chart shows the number of articles saved to Read It Later each hour (adjusted for timezones). Time Shifted Reading Computer Users. 5 tips voor gebruiksvriendelijke iPad apps | Frankwatching.
Nu de iPad een half jaar op de markt is, ontstaan bij app-makers steeds vaker vragen over gebruiksvriendelijkheid. Dit wilden we testen. We waren vooral benieuwd hoe iPad-gebruikers naar apps kijken en hoe zij klikken. Kortom: we moesten een iPad koppelen aan een eyetracker. Een zware beproeving, maar als eerste partij wereldwijd lukte het ons. We testten de apps NU.nl en REIZEN Magazine als eerste. Zijn iPads wel zo ‘intuïtief’? De combinatie van eyetracking en usability-onderzoek levert unieke resultaten op. 5 tips 1. Bij veel iPad-apps staat de navigatiebalk onderin het scherm. 2. Het is gebruikers vaak niet duidelijk waar men wel of niet op kan tappen. 3.Voeg bij scrollen binnen een pagina ‘scrollbalken’ toe Veel apps hebben scrollmogelijkheden binnen een pagina om de volledige informatie te zien. 4. Intuïtieve navigatie lijkt het sleutelwoord voor de iPad. 5. Dit zijn de eerste 5 learnings over de gebruiksvriendelijkheid van apps.
iPAD SURVEY RESULTS: Everything You Need To Know About How People Use The iPad. DPA Research Projects | Reynolds Journalism Institute | University of Missouri. About the DPA | DPA Tablet Research Project | DPA Members | Tablet & E-Reader Symposiums | eMprint | Newsbooks | Newsbook Catalog 2012 Mobile Media News Consumption Survey: The Reynolds Journalism Institute conducted a multi-year study on how owners of tablets and other mobile media devices are using these devices in their daily lives and how their use may influence the future of journalism and the news media. More than 1,000 randomly selected individuals were interviewed for this national phone survey between January 17 and March 25, 2012. The questionnaire was designed to gain insights into who is using smartphones, tablets and other mobile media devices and for what purposes in addition to consuming news.
More than 2,100 self-selected individuals completed this online survey on the use of Apple iPads and other media tablets. Fall 2010 iPad News Survey: Nearly 1,600 iPad owners participated in RJI’s initial survey of iPad usage for news content. Infographic of the Day: The Blistering Rise of iPad and Tablet Computing | Co.Design. If you're not much of a tech nerd, you'd be forgiven for thinking the iPad and the ensuing tablet boom are merely some kind of hype machine. You'd also be wrong, if industry analysts are right. Long story short, 2010 was just the barest tip of the tablet onslaught. In two years time, they'll be more numerous than mosquitos in July, as this infographic lays out.
The data below, produced by Morgan Stanley and Forrester, among others, and then laid out by Focus, presents hockey-stick growth scenarios for iPad and its ilk. What's probably most surprising is how mainstream their appeal is -- a whopping 14% of online shoppers say they plan to purchase an iPad in the next five months; total sales are expected to rise 1000% by 2014. [Click for full-sized version] Keep in mind, a few early reviewers panned the iPad, saying they couldn't understand what you'd use it for. But what might be the most insightful points on the infographic are at the end. [Focus via WeLoveDataVis] iPad Consumer Usage Study | Cooper Murphy. According to a poll by Cooper Murphy Copywriters, Apple’s iPad is the preferred method of reading newspapers and magazines among consumers already owning the device.
The poll also found that a plurality of iPad owners prefer the device for reading books and gaming. Cooper Murphy’s poll of 1034 UK iPad owners has provided an insight into how consumers use the device. The poll revealed: 43% use the device for more than 10 hours per week 0-2 hours 17% 2-5 hours 16% 5-10 hours 24% 10-20 hours 28% 20+ hours 15% Consumers most often use the device within their home Never 27% Rarely 35% Sometimes 22% Mostly 11% Always 5% 24% use their iPad as their primary entertainment device iPad 24% Laptop/Computer 33% TV 19% Mobile phone 22% Other 2% iPad preferred method of reading newspapers and magazines iPad 31% Laptop/Computer 26% Mobile phone 12% Print 24% E-reader 7% iPad preferred method of reading books iPad 41% Laptop/Computer 12% Mobile phone 4% Print 36% E-reader 7% 38% prefer iPad for internet browsing.