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It is always very interesting to watch how digital media products from traditional media companies are covered in the press. The news always tends to be slightly hyperbolic, either breathless with expectation or oddly despondent. Today has not been an exception.
What those low iPad magazine sales numbers really mean
INMA Transformation of Media Summit: Bundling, or how and when to get readers to pay for content » Nieman Journalism Lab » Pushing to the Future of Journalism
It was early in the morning when John Paton, CEO of of the Journal Register Company , had a curious statement for the assembled audience at the INMA Transformation of Media Summit Thursday here in Cambridge. “For god’s sake, stop listening to newspaper people,” Paton told the audience. The audience filled with newspaper people. He went on to say “we” have had 15 years to figure out the Internet and “we’re no good at this, folks. We’re no good at all.”
What really makes people willing to pay for digital content? My answer: The product must provide Unique Value by clearly fullfilling at least one of five uniqueness attributes. Here they are.
Five ways to build Unique Value for paid digital content | BetaTales
Dat lijkt logisch: zeker voor zware nieuwsconsumenten die hun krant/tijdschrift helemaal op iPad lezen, is er niet veel reden om daarnaast nog een papieren abonnement te hebben. Tenzij het iPad-abo, dat nu meestal een stuk goedkoper is dan de papieren versie, in prijs toch te dicht zou komen te liggen bij dat op de papieren krant. Dit is een van de interessante conclusies uit een onderzoek van het Reynolds Journalism Institute. Andere bevindingen zijn eerder bevestigingen van wat uit diverse bronnen al duidelijk werd: de huidige iPad bezitters zijn voornamelijk hoger opgeleide, niet meer piepjonge mannen met een vrij hoog inkomen die veel nieuws consumeren.
zullen ipad-abo's de abonnementen op papieren versie kannibaliseren? en wat met verschillende mensen die één titel willen lezen? - Ereading
In the survey conducted online from September through November, 931 respondents described themselves as “heavy news” readers. The most common answer provided when asked what was the chief reason they decided to get a newspaper app on their iPads: because it was it was cheaper than buying a print subscription. Ease of use and access to interactive features were mentioned a lot less. As for the iPad newspapers that have reached their expectations, the obvious ones came up most: The New York Times (soon to be behind the paywall), USA Today (still free — for now), The Associated Press (free), and The Wall Street Journal (paid since day one).
Survey: iPad Newspaper Apps Could Slash Print Subscriptions | paidContent
As you can see in this chart, iPad sales of Wired, GQ, Vanity Fair, and Glamour are all down or flat for the last six months. Over that same stretch, Apple has s old millions more iPads . So what's the problem? For one, as Choire Sicha points out , it makes little sense to pay $3.99 for an iPad magazine when you can get a year's subscription to the print version of the magazine for $8-$10. Another problem, in our opinion: iPad magazines are currently mixed up with all iPad apps. Imagine going into a GameStop and looking for magazines.
CHART OF THE DAY: iPad Magazine Sales Tank
According to a new report from Women’s Wear Daily , digital magazine sales are on the decline. A closer look at the data, however, reveals that sales are not nearly as bad as they appear. The report , which cites numbers released by the Audit Bureau of Circulations, points out that magazine sales on the iPhone and iPad are down across the board.
