The newspaper Web site as a proxy for your USP. 24 January 2011 · By Earl J.
Wilkinson My hometown newspaper last week unveiled a re-thought Web site as part of a new digital cocktail of paid content, an app package, and more. It has its positives and negatives and is, like all new ventures, a work in progress. Yet as a customer, I was as lost in the new Web site as I was in the old one. In fairness, I feel the same about all newspaper Web sites.
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