Six Lessons for News Publishers from Seth Godin. Seth Godin is the marketer’s marketer, somewhere beyond guru.
He’s now poking the edges of publishing. After 13 bestsellers, manufactured and sold through the traditional industry, he’s causing quite a stir in the book world, publishing his new book — “Poke the Box” — through The Domino Project. If you haven’t heard much about Domino yet, you soon will. Domino marries Godin’s marketing star power (76,000 followers of his blog just through Twitter) with the book marketing heft of a little company called Amazon.
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