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What Is an Email Audit? - Email On Acid. Diving into a new job brings on many challenges.

What Is an Email Audit? - Email On Acid

It’s an exciting time, but it’s also a time where you’re “drinking from the firehose,” as they say. There’s a lot of information to digest, new systems and processes to learn, names to match with faces, and learning where the bathroom is. A new email marketing role brings on its own set of unique challenges. In many cases, you’ll be inheriting an existing email marketing program. The program could be robust and built out or in its early stages. Martechadvisor. 5 ways big data is changing email marketing - Phrasee. Using big data in email marketing is so hot right now.

5 ways big data is changing email marketing - Phrasee

Image credit: Paramount Pictures via GIPHY It used to be that in order to track marketing success (or failure), brick and mortar stores would hand out paper index cards to survey their customers. This method manually collected static data such as customer names, addresses, items purchased and satisfaction levels. This information then had to be sorted and analysed by hand, which was not only time-consuming and monotonous but also relatively useless. Now, thanks to the internet and a few new technologies, it has become possible to aggregate thousands of micro-observations by tracking the digital traces created by a person’s online behaviour. Collectively, this information is known as ‘big data’. Why is this gold for businesses? Image credit: Walt Disney via GIPHY These pieces of information collectively tell a larger story about a person’s online shopping and buying habits with respect to a company’s marketing efforts.

25 marketing automation stats for 2016. Marketers around the world are talking about marketing automation in 2016 – and for a good reason.

25 marketing automation stats for 2016

Thanks to automation tools that help marketers make smarter, more informed decisions on how to spend their budgets while improving efficiency, companies are able to reap the benefits of all these resources have to offer. For this reason, you should be leveraging marketing automation tools, too. From email to social media and everything in between, automated resources are taking some of the burden off of human resources and speeding up processes for many businesses. 10 Critical Metrics for The eCommerce Marketer. “Always trust your gauges.”

10 Critical Metrics for The eCommerce Marketer

Aviation pilots in training have these words of wisdom hammered into them. Pilots also use visual reference, but only as a supplement to what their gauges indicate, and when visuals become independable, external tools become that much more important. Metrics are the business equivalent, used instead by managers as success gauges for every aspect of their company. Style Guide. The Marketing Technologist’s Role in a Website Redesign. When it comes to teams, everybody has a specific position that caters to a different part of the common goal.

The Marketing Technologist’s Role in a Website Redesign

During a website redesign, this couldn’t be more true. From the beginning, a Senior Consultant/Project Manager, Designer, Developer, Content Specialist and Marketing Technologist work with the client to analyze the old site and plan the new one. Goals are discussed. Calls to action and navigation are discussed. A content strategy is discussed. While the Senior Consultants are the main point of contact and oversee the project, the Designer and Developer plan and execute the look of the new site and the Content Specialist reviews the content strategy, what is the role of the Marketing Technologist? 4 Shipping Policies That Help Lower Abandoned Cart Rates. Ebenezer Scrooge's ecommerce site would probably have some pretty high abandoned cart rates.

4 Shipping Policies That Help Lower Abandoned Cart Rates

He'd keep shipping costs a secret until the very last minute hoping shoppers wouldn't realize how expensive their purchases were with shipping added. In reality, shoppers don’t like surprises, and they’re likely to walk away even if they’ve found the perfect holiday gift for Tiny Tim. What no one bothered to tell Scrooge is that up-front shipping prices could lower those abandoned cart rates exponentially. In fact, 34% of online shoppers who abandoned their carts say the reason is because shipping costs were shared too late in the purchasing process. If Scrooge had been forthcoming, even with higher shipping prices, he could have maintained many of those buyers. We’re also pretty sure that Scrooge wouldn’t have bothered looking for ways to lower shipping costs, even if 54% of consumers say they abandoned shopping carts because the shipping cost more than they expected. 1. 2. 3. 4. eMedia Vitals - Online magazine for web and digital media experts. Charlene Iniguez January 8, 2013 Advertisement My work at Perfect Market requires me to extract data from more than 200 premium publishers and present it in a lot of different ways, which can take up endless hours of patience as I comb through Excel spreadsheets.

eMedia Vitals - Online magazine for web and digital media experts

11 Steps to Make Sure Your Next Webinar Is a Total Flop. So, you’ve decided to host a webinar.

11 Steps to Make Sure Your Next Webinar Is a Total Flop

Great idea! Webinars are fantastic for generating high quality leads, and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That's a whole different ball game. NetGalley. Do you love to discover new books?


Do you review and recommend books online, in print, for your bookstore, library patrons, blog readers, or classroom? Then you are what we call a "professional reader," and NetGalley is for you.