Is This The Facebook Search We’ve Been Waiting For? By Chad Wittman on Jan 16, 2013 Finally. Facebook has finally announced the beginning of their search conquest. Although officially in beta, yesterday Facebook unveiled Graph Search. Consider this the “big bang” of the social search. What is Graph Search? Graph Search currently enables users to now search objects that are connected with them via the Graph. The Graph is examining your relationships with all of the trillions of objects that live in Facebook’s ecosystem. With Graph Search, Facebook is attempting to give the user the ability to examine these relationships. “Which friends live in NYC?” Graph Search unlocks so much data for the common user it is hard to quantify. Is This The Facebook Search We’ve Been Waiting For? No. Facebook is rolling this out to a fairly limited user base, as a beta.
The examples demoed on stage were weak at best. Facebook is officially allocating significant time, energy, resources, and talent to mining this data for public consumption. Challenges Time Will Tell. 'How rude!!': Just Jeans Facebook hoax prompts warning to retailers. Hoax ... visitors who posted comments to the store's official page received responses from an account registered as 'Just Jeans'. Retailers have again been warned about the importance of keeping a close eye on their social media presence after someone masquerading as an official Just Jeans spokesperson confused and offended customers on the store's Facebook page.
Visitors who posted comments to the store's official page received responses from an account registered as 'Just Jeans' and containing the store's logo as its profile image. Over 12 hours the hoax account played havoc on users. A number got involved in back-and-forth conversations with the Just Jeans account without realising it was a hoax. Over 12 hours the hoax account played havoc on users.
One customer was told their comment was "so last year", while others directed to an online "voucher" that showed an offensive picture of footballer Ben Cousins. Advertisement "How rude!! "You are always managing by exception. " A Simple Breakdown of All Your Facebook Advertising Options. Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization.
And while they know that marketers' interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can't rest on their laurels. These days, marketers expect options, personalization, and ROI. As a reuslt, they've responded with tons of new types of advertising, and targeting and optimization features within those different types. Great! Right?
So we're going to break down all of the advertising options Facebook has to offer, and explain when they should be used. Facebook's 5 Forms of On-Page Advertising 1) Facebook Ad These ads appear on the right of a user's Facebook profile and newsfeed. To send a user to an external page: You can then create your ad headline, text, and image. Targeting. Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA] There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text.
In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? The Impact of Photos on Generating Facebook Engagement To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post.
(Note: In our study, "the average post" included text, link, and photo posts.