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Google Analytics: Best practice, tracking, metrics & KPIs

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Google Analytics launches Demo Account for learning & training. Five Key Elements For A Big Analytics Driven Business Impact. A 6-Step Guide To Tracking Social Media In Google Analytics. Your website is the cornerstone of your business’ online presence.

A 6-Step Guide To Tracking Social Media In Google Analytics

Alongside your website is its helpful sister, social media. Webtrends Analytics 9 Performance Dashboard. Performance Dashboards are intended to be used throughout an organisation.

Webtrends Analytics 9 Performance Dashboard

They’re designed to address pain points such as a lack of key metrics for determining and proving online marketing success, an inability to set and measure against performance goals, and difficulty in determining the cause and effect of metrics that roll-up to key performance indicators. Determine key metrics that tie directly to critical business initiatives: standard and calculated metricsEstablish goals to benchmark current and future performancePerform ‘what if’ analysis to identify the downstream metrics that have the greatest impact on top-line KPIs Business challenges. Top 5 Google Analytics KPIs: A Guide to Web Analytics. Best Website KPI's For Three Different Website Types. Google Analytics Custom Alerts which you must always use. It is extremely difficult to keep an eye on significant variations in your website traffic or any of your marketing campaign/traffic source manually and that too 24/7.

Google Analytics Custom Alerts which you must always use

Here is where Google Analytics custom alerts keep handy. A lot has been written about GA customer alerts but unfortunately there is still no widespread adoption. Either marketers are not aware of what they are or they are just plain lazy when it comes to implementing them. A custom alert from Google can help you in minimizing the impact of a bot attack.A custom alert from Google can help you in quickly fixing a broken shopping cart.A custom alert from Google can help you in quickly finding a search engine penalty.A custom alert from Google can help you in quickly fixing completely broken website tracking.A custom alert from Google can also help you in keeping your client or saving your job.

So one day, I got a wake up call in the form of an email from one of my clients. I have categorized custom alerts into two categories: 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold. Analyzing your website data with Google Analytics is much like mining for gold.

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to prospect the entire mountain. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold.

Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. 1. This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. About Universal Analytics - Analytics Help. Universal Analytics introduces a set of features that change the way data is collected and organized in your Google Analytics account, so you can get a better understanding of how users interact with your online content.

About Universal Analytics - Analytics Help

Benefits of Universal Analytics Connect multiple devices, sessions, and engagement data with the User ID. How to Create a Basic Google Analytics Custom Report. As an inbound marketing consultant at HubSpot, I've worked with many marketers to develop custom marketing reports within HubSpot.

How to Create a Basic Google Analytics Custom Report

Such reports provide marketers with unique insights into their marketing performance over time and help them easily keep track of progress toward specific weekly or monthly goals. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets.

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to find the right metrics that will get them credibility with the CEO and CFO, and show the real contribution of marketing to the bottom line. I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition.

Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. A Breakdown of All Your Website's Traffic Sources (What Means What?) So.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. So I figured it's high time to break down what all those sources actually mean . 1) Organic Search Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. But now, that is all changing.

In other words, businesses have much less visibility into which keywords searchers are using to find them, making it much harder to understand which words and terms are or working -- or not working -- in their search engine optimization. CrazyEgg.