Où en est Pinterest sur le marché français ? Les femmes, les univers et le trafic de Pinterest. Vendre des tringles en fer grâce à Pinterest. Go to Rodworks.com today and you’ll find a company that prides itself on offering a vast selection of unique iron works and home decor. The small store peddles picture frames, racks, and designs you can’t find anywhere else.
Step on into the company’s web site, read some decorating tips, have a look around, select what you like, and buy. A year ago, however, you couldn’t do that. Back then, it was a boutique shop with a handful of stores in Utah, Nevada, and Colorado, that didn’t even have an online shopping cart. It didn’t need one, really. Its small following of customers could swing by the shop, or just pick up the phone and call in an order. Above: What Rod Works’ website looks like today. Image Credit: Rod Works website Everything was manageable and humming along just fine until someone wrote a blog post. This particular DIY article set the wheels in motion for what truly illustrates the power of social media for business. Rod image via Country Girl Home; Rod Works image via Rod Works. Les utilisations possibles de Pinterest. Avec ses 10 millions d’utilisateurs, Pinterest est sans conteste le réseau social qui monte.
Plongée au coeur de Pinterest et analyse des stratégies mises en place par les marques. Le profil des utilisateurs de Pinterest 10 millions d’utilisateurs dont 60% de femmes ont un compte Pinterest*. Ils sont agés en moyenne de 26 à 44 ans et passent plus de 6h par mois sur Pinterest* (405 minutes) soit autant que sur Facebook ! (*Source GoGulf) Il y a donc un vrai intérêt pour les marques qui peuvent réellement engager la discussion avec leurs abonnés. Les internautes ont 3 utilisations principales de Pinterest :Le partage : les re-pins représentent 80% des pins.La recherche d’idées de cuisine, de déco, de mode.La curation artistique de contenus : le travail important de mise en page et d’organisation de ses propres images trouvées sur Pinterest ou ailleurs comporte un véritable enjeu esthétique pour les utilisateurs. Les photos choisies sont souvent de bonne qualité. Le partage sur Pinterest. Pinterest Pushes Global Growth With A Localized Version For France, Its First Non-English Site.
Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and more French site links in both their search and category feeds. The French version is being launched simultaneously on web, iOS and Android, and follows news in May of Pinterest in the UK, the site’s first move into international waters.
With much of 2012 seeing a number of sites following in the footsteps of Pinterest and undergoing “Pinterestification” redesigns — that is, highly-visual, grid-based layouts and instant links for social sharing — the big challenge for Pinterest now is to use its position not only to stay ahead of the pack, but to take things to the next level. With advertising appearing to be a part of how the company plans to monetize the platform, scaling up will be essential, and that is where international growth is key.