Lundi soir, la période idéale d'envoi ? - Performance de l'emailing. Il n'y a pas de jour miracle pour l'envoi d'e-mail marketing, indique l'étude de Expedian CheetahMail.
Les résultats varient beaucoup selon les indicateurs et selon les secteurs d'activité. En moyenne, le taux d'ouverture, c'est-à-dire la part de destinataire qui ouvre un e-mail, est le plus élevé le lundi, suivi du vendredi et jeudi. Les jours de fin de semaine affichent les taux les plus bas. En termes de tranches horaires, les fins de journée semblent les plus propices. Les messages s'ouvrent en effet plus facilement de 18 à 21h mais aussi de 15 à 18h. Using Facebook to Capture Customers - David Dorf - The Conversation. By David Dorf | 9:56 AM February 28, 2011 [For more, visit the Communication Insight Center.]
A central tenet of retailing is to put stores near customers. Now that 600 million potential customers are on Facebook, retailers are flocking to the site and aggressively experimenting with new communication strategies. Here are five ways they’re connecting with customers on Facebook. Promotions For retailers, the key is to treat “fans” differently than other customers by providing special access to offers and information. Participatory promotions are particularly effective as they add excitement to online purchasing and an incentive for customers to invite other friends.
Crowdsourcing Wal-Mart and Gap have used crowdsourcing tactics on Facebook, inviting large groups to participate in shaping an offer or strategy. Check-ins Mobile-device check-ins are a popular way to electronically announce your arrival at a location. David Dorf is the Senior Director of Technology Strategy at Oracle Retail. Brands put the thrill-factor in bubbly. With Christmas just over a week away it’s time for any well-organised marketer to stop thinking about work and start thinking about the festive season ahead.
And that means it’s time to talk champagne! The average British marketer will drink more than 84 bottles of the stuff over the Christmas and New Year holidays. OK, I made that last statistic up (it’s Christmas and our Marketing Week fact checkers are already on their holidays), but it is true that the challenge of picking the right bubbly is now upon us. Which? Magazine has already made its contribution to the debate. Not so fast Mr Hocking. Most British consumers don’t buy champagne for the taste, they buy it for the brand. Customer engagement improves brand profits. A model that demonstrates the link between consumer engagement and profit margins could be the necessary fuel to propel marketers into the boardroom. Marketers must not only engage consumers through advertising, experiences and online dialogues, but these days they need an in-depth financial understanding.
A recently unveiled study by research consultancy Hall and Partners suggests that up to two-thirds of a brand’s profits may rely on effective consumer engagement. To help marketers understand how what they do contributes to the “profit” column of the balance sheet, Hall and Partners has developed a model that links a brand’s level of consumer engagement with its profit margins. The “Engager” model also singles out key components on engagement that can connect marketers’ performance to a brand’s sales power. Hall and Partners global innovation director Richard Owen explains: “When we go to a client, they may question the value of implementing and measuring engagement. The State of the Blogosphere 2010. InShare410 The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?
Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter. On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) collectively shared each month.
Social networkers most influential in driving brand awareness. Social networkers: most influential in driving brand awareness Forrester Research has analysed the peer influence behaviours of online Europeans, based on a survey of 14,000 people in seven Western European countries. The report, called "Using Social Media To Create Mass Reach – The 2010 European Peer Influence Analysis", found that just 4% of online users in Europe are responsible for triggering 80% of "consumer brand influence impressions". Forrester also found that only 11% of online adults in Europe create and trigger 80% of all the influence posts online. Between them, these two types of "European Mass Influencers" will have triggered more than 120 billion "influence impressions" about marketers' products, services, and brands in 2010.
Influence impressions are impressions that have come about as a result of one consumer being influenced by another to click onto online portals for products, services, and brands. Print Clip & Save You must log in to use Clip & Save.