Revolucaoebook.com.br: notícias e opiniões sobre ebooks, livrarias e o mercado do ebook. Why some publishers are abandoning apps and betting on the Web. [Why are publishers abandoning apps and betting on the Web?
VisionMobile Senior Analyst Andreas Pappas looks into the flight of magazine publishers from native iOS apps to web-based platforms] The Story When the iPad first appeared on the market, publishers immediately saw its potential as a media-consumption device. Indeed they were right: iPad (and tablet) users are more likely to buy content than smartphone users. [Infographic] The Mobile Industry in Numbers. Presenting our latest infographic – The Mobile Industry in Numbers – the H1 2012 edition of the 100 Million Club, the watchlist of the top mobile platforms and handset manufacturers.
![[Infographic] The Mobile Industry in Numbers](http://cdn.pearltrees.com/s/pic/th/industry-numbers-visionmobile-42313059)
This infographic will give you some insights into the mobile market and help put things into perspective. Who's Reading Magazines and Newspapers on Tablets? The print industry has looked to tablets as a potential savior of a suffering business.
Whether digital ad revenues will make up for print losses remains to be seen, but millions of tablet users have taken to the devices to access periodicals on a regular basis. More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines, comScore found in August. Readership was a few percentage points above average for Kindle Fire owners, with iPad users coming in second place for both types of periodicals. NOOK and other Android tablet users were slightly less likely than average to read magazines and newspapers on their devices. comScore reported that male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
Higher household incomes correlated roughly with higher readership of newspapers and periodicals on tablets. Think with Google. 940732.pdf. Mobile Devices - New Media Trend Watch USA. Tablets continued to gain traction in the US in 2012, with 52.4 million US tablet owners as of December 2012, according to comScore 2013 US Digital Future in Focus. ( comScore , February 2013) The rapid adoption of iPads and other tablets is speeding up the growth in travel bookings on mobile devices, according to a survey by comScore , commissioned by Expedia Media Solutions (see study here ).
The study shows that while travelers are comfortable purchasing on mobile devices, travel booking conversion is lower than the overall purchase conversion. The study estimates that 61% of tablet owners made a purchase on their device in the first half of the year, while 34% booked travel. Conversion rate among device owners: - PC: 85% overall purchase conversion rate / 77% travel booking conversion rate - Tablets: 61% overall purchase conversion rate / 34% travel booking conversion rate - Smartphones: 51% overall purchase conversion rate / 28% travel booking conversion rate. ( tnooz , November 2012) Www.fnazca.com.br/wp-content/uploads/2011/12/f-radar-10-site1.pdf. Consumidor Móvel 2011.
Services.google.com/fh/files/blogs/our_mobile_planet_brazil_pt_BR.pdf.