Tactical Valentine's Day Twitter competition from Gü goes live. Budweiser Inspires 11K Tweets and Counting from Fans Looking to Name its Super Bowl Foal. TweetSwap. Algorithm Can Predict The Next Big Trend On Twitter 5 Hours Before It Happens. A team from MIT has created an algorithm that can predict what Twitter topics will trend hours in advance. Wired reports that Associate Professor Devavrat Shah and his student Stanislav Nikolov from the Laboratory for Information and Decision Systems can use the algorithm to predict with 95% accuracy which words, phrases or hashtags are going to trend. It can predict these an average of an hour and a half before Twitter’s algorithm puts them on the trending list, and sometimes as much as five hours before. The algorithm is trained by combing through data in a sample set about previous topics that did and didn’t trend and it tries to find meaningful patterns. In Shah and Nikolov’s experiments, the set consisted of data on 200 Twitter topics that trended and 200 that didn’t.
In real-time, they set their algorithm loose on live tweets, predicting trending with 95% accuracy and a 4% false-positive rate. Become Lady Gaga Or Justin Bieber On Twitter With This App. ShadowMe is a new iOS 6 app that lets Twitter users view tweets through the lens of their favorite celebrities, musicians, athletes, politicians, and friends on the social network. You can shadow popular users, viewing their timeline in real-time, by simply searching for their account. This lets you see the feed of popular Twitter users like Lady Gaga and Justin Bieber, seeing what they can see.
Using the free app, you can also quickly switch between the different people you are shadowing on the home screen, and view both your own timeline and your shadows’ simultaneously in a dual-column display. ShadowMe. ShadowMe for Twitter for iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad on the iTunes App Store. People StyleWatch Turns Its Twitter Wallpaper Into Ad Space | Media. Kellogg’s Tweet Shop : payez vos céréales avec des tweets ! #tweetshop.
C’est la nouvelle opération marketing de Kellogg’s au UK : un magasin où la seule monnaie autorisée est : le tweet ! Pour faire la promotion de ses nouvelles céréales « Special K Cracker Crisps », la marque a en effet ouvert cette boutique éphémère dans le quartier de Soho à Londres, avec pour ambition non dissimulée de se faire remarquer sur Twitter et sur le web, en Angleterre mais également à l’étranger ! Voici donc en vidéo le principe de cette opération : A la caisse, ne sortez pas votre porte-monnaie, mais plutôt votre smartphone ! Une fois le tweet posté avec le hashtag #tweetshop, des « Special K Girls » vérifient que votre tweet est bien valide et vous remettent un paquet de ces nouvelles céréales ! Sarah Case, brand manager de Special K, a ainsi déclaré : « Nous sommes ravis d’être la 1ère entreprise à utiliser la monnaie sociale au lieu de la monnaie traditionnelle, pour lancer ce nouveau produit. » EN CHIFFRES (semaine du 20 au 27/09) • 700 tweets »#tweetshop » en 1 semaine.
How to Give Your Twitter Page a Brand New Look. Customization of your Twitter page has been limited to an avatar and a background picture until now. The new profile options allow adding a custom header that will appear on the web page and mobile apps. After reading the announcement on the Twitter blog and checking out the examples provided, I resized and uploaded a gear background for the header. It was okay but I wanted to combine the avatar and the background into one image like this: The process was easier than I had imagined. Make the background of the avatar transparent.Place it on the gear background image in the same position that Twitter uses. The specifics and some tips: Background image size: 1252 x 626 pixelsAvatar image size: 200 x 200 pixelsTo upload background for header: Login to Twitter Go to Settings >> Design >> Change HeaderTo upload new avatar: Login to Twitter Go to Settings >> Profile >> Change PhotoThe sizes used worked for my header but they may vary with different images.
Connect: Authored by: Debra Ellis. Instagram : 3 utilisations pour mon entreprise. Depuis l’avènement des réseaux sociaux, on use et abuse de tous ceux qui existent.. et ils sont nombreux ! Parmi ceux que les particuliers apprécient le plus on retrouve Instagram, le réseau social photographique qui, par l’usage de filtres divers et variés, transforme toutes les photos les plus banales en « presque oeuvre-d’art » ! Les entreprises sont également friandes des réseaux sociaux et adoptent rapidement chacun d’entre eux. Mais qu’en est-il d’Instagram ?
Comment utiliser ce réseau photographique dans une stratégie de communication ? Dans quel but ? Et surtout, est-ce le bon outil pour toutes les entreprises ? Voici quelques idées pour utiliser Instagram dans un milieu professionnel. Organiser un concours Instagram est un excellent moyen de fédérer sa communauté pour peu que l’on trouve LA bonne idée qui amènera les internautes à y participer. Est-ce pour mon entreprise ? Mettre en avant les coulisses de son entreprise Est-ce pour mon entreprise ? Présenter ses produits. Ad Age Brand Chatter Chart | Social TV and Trending Topics: What's Hot Right Now. Twitter détrônera-t-il Facebook ? Cet article a été publié il y a 1 an 6 mois 20 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Depuis quelques semaines, Twitter a le vent en poupe et sa stratégie agressive semble être payante, beaucoup plus efficace que tous les autres réseaux sociaux. Un effet de mode ?
Probablement pas, et Twitter s’installe de plus en plus sur les hauteurs du secteur. Les preuves ne manquent pas. La semaine dernière, Twitter a annoncé officiellement une refonte du design des profils sur son réseau social. Le milliard de dollars de chiffre d’affaires, c’est en 2014 que Twitter en verra la couleur, selon les propos de Jon Erlichman, analyste de Bloomberg. Et toutes les raisons sont là pour confirmer sa très bonne santé, jusqu’à se demander si Twitter pourrait détrôner Facebook et les autres dans un avenir proche, et devenir le réseau social de référence dans le monde. D’abord, ses concurrents ne vont pas si bien. 5 Ways to Drive Even More Leads from Twitter Ads. Twitter is a unique channel that is both an inbound and outbound channel. If you're using Twitter as an outbound channel to drive leads with Twitter Ads, here are five ways to optimize your Promoted Tweets campaigns to drive even more leads. 1.
Include call-to-actions in Tweets with a required form on the landing page for users to fill out. Whether you're promoting a new whitepaper, guide, ebook, promotion offer, coupon, or free trial; be sure to include a form on your landing page to convert the visitor from Twitter to a lead. 2. Use your focused keywords from your SEO strategy and the search terms that are driving trafic to your site to determine which keyword to use for your Promoted Tweets in Search campaigns. 3 Tips on How to Successfully Interact with Twitter Brand Pages.
I tweet at their Twitter handle all the time, but they never follow me back! Why? Why doesn’t my favorite brand want to follow me? Twitter is unique in the social media sphere as being one of the few platforms where brands can engage with their ever-growing audience and have them reply back in a matter of seconds – many with the expectation that the brand itself will return the reply favor and follow their own personal account. Leading the pack with following back are brands like Coca-Cola, Sephora, and even President Barack Obama. Flattery Will Get You Everywhere Like a funny tweet that one of your favorite comedians just sent? Spammy Hashtag Filled Tweets Won’t On the opposite end of the spectrum, we have “#followme @(insert username here) I always #followback!” Getting one of these messages for following a brand or Twitter persona is already bad enough (through experience they generally fall into your direct message folder though), but tweeting it out is just plain bad manners.
Connect: How much spam is really on Twitter? Twitter spam is nothing new. Back in May, “social content cleaning” company Impermium released a study proposing that 40% of all new accounts were spam accounts. I called that figure “preposterous” because of how broadly spam was defined, but in light of a recent study it’s quite possible that both Impermium and I underestimated the pervasiveness of spam accounts on Twitter. Le buzz de la semaine : pourquoi vous-êtes vous inscrit sur Twitter ? Le réseau social du moment, ne serait-ce pas Twitter, moins utilisé que Facebook, mais bien plus réactif, plus communautaire aussi, et parfois même... plus intimiste ? Mais au fait, que faites-vous sur Twitter ? Pourquoi vous-êtes vous inscrit sur Twitter : telle est la question que la rédaction vous pose cette semaine. Est-ce pour suivre Gizmodo (ben quoi ?). Les check-in de The Woz ? Les élucubrations de Mickael Vendetta ? Dites-nous tout : qu’est-ce qui a fait que vous avez (enfin) sauté le cap pour créer votre alias en @ ?
Twitter Marketing: Does it Still Matter? Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.
Brian shares insights into how Twitter has changed and what works on Twitter today. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Twitter for Marketing Today In America, pop culture is strong. Twitter: The Crème Brûlée of Small Business Marketing. “Better living through dessert™” is the trademarked philosophy of Curtis Kimball, better known to San Francisco as The Crème Brûlée Man. Kimball founded The Crème Brûlée cart in 2009 without a license, and with only a push cart and a single torch. What began as one of many jobs for Curtis Kimball has grown into a New York Times-featured business.
Along the way, The Crème Brûlée Cart has gained north of 22,000 followers on Twitter alone within a span of three short years. Traditionally, marketing has been dominated by the big players able to claim television or radio ad space. Small businesses would remain at the fringe of marketing efforts, unable to establish a presence in a game dominated by prestige, and eventually crowded out of the advertisement arena by the big sluggers.
The successes of Curtis Kimball point to Twitter as an effective marketing tool. HootSuite Tweeter Karma Nutshell Mail Tweet Deck Sprout Social Twitter Feed Twhirl SocialOomph Cotweet ManageFlitter TwitIQ Connect: Authored by: Pourquoi les gens Unfollow d’autres sur twitter. Nous sommes tous bien contents d’avoir de nouveaux followers (Abonnés), mais les garder avec nous serait bien mieux. Qu’est ce qui peut pousser quelqu’un à vous UNFOLLOW (Désabonnement) ? Plusieurs raisons sont à la base de ce phénomène, certaines logiques, d’autres pas si évidentes que ça… Faudrait rajouter à cette liste : ReTweeter ses #FF, ReTweeter tout le bien que l’on dit de soi, un ratio de followings / followers de 1:1 (Ex : 100 Followers pour 100 Following), tweeter son score Klout (ou son gain de followers), dépasser les 140 caractères, ne pas citer ses sources, tweeter trop de citations, etc.
Alors et vous ? Ceschod On août - 1 - 2012. A First Look At Twitter’s New San Francisco Office [Pics]