Viacom and Zeebox Help Social TV Enhance Live Commercials. The Strategy Behind Social TV Games: Is It Worth It? How far is Social TV willing to go?
Last year, Game of Thrones let you decapitate your friends. This year, cable TV favorite, Breaking Bad will blow your face off. Social TV games are no longer seen as rare gimmicks, but increasingly essential parts of a broader social TV strategy. Although there are still plenty of attention-grabbing short-term stabs at the viral potential, the current crop of social TV games are looking toward dedicated game developers to build a more dependably engaged viewership. Starz’ Boss for example, hired viral veterans BLT & Associates to create an unprecedented level of integration with a simple but effective Facebook app.
Social TV Is Getting Down to Business. Samuel L. Jackson Lends His Golden Pipes to a Profanity-Laden Bedtime Story about Romney. Woodkid en concert au Grand Rex (vidéo) Should All TV Be Broadcast Over The Internet? This article titled “TV should switch to internet, peers suggest” was written by Juliette Garside, for The Guardian on Monday 30th July 2012 23.01 UTC The switch to digital television is not yet complete, but UK households could be forced to adjust their sets again with a parliamentary inquiry now forecasting a second wave of switchover, this time from the airwaves to the internet.
The government should draw up plans to have every channel, including those from the BBC, broadcast over the internet, freeing up the spectrum for other uses such as mobile phones, the House of Lords suggested on Tuesday. “Eventually the case for transferring the carriage of broadcast content, including public service broadcasting, from spectrum to the internet altogether will become overwhelming,” the Lords communications committee said in its report on internet infrastructure. The committee says the airwaves are better suited to mobile, and their use for TV could be considered “wasteful”. NBC Universal Says Olympics Ad Sales Reach $1B.