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Growth Hacking

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Communauté au service de votre croissance. 15 mobile growth hacks that improve user experience. If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else.

15 mobile growth hacks that improve user experience

Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. Getting users to install your app is hard — app discovery is rather broken. More than 80 percent of apps do not show up in the top lists in the Apple App Store, and every niche has a lot of competition crowding out the search results. But if you do somehow manage to acquire users, then there’s the bigger challenge of retaining them. A new study by Quettra shows that an average app loses 77 percent of its users within the first 3 days and 90 percent within the first 30 days. Places to Start Acquiring Users. Today I want to respond to the #1 concern I hear from early stage startups: how to get people to find out about your product without having to pay for it.

Places to Start Acquiring Users

In this post, I’ll cover some of the best growth hacks that I’ve discovered for the acquisition stage of the lean marketing funnel. How to get 2,239 email subscribers from scratch - SumoMe. The Art of Becoming an Email Sumo Jun 17th, 2015 This is a case study from Robbie Richards.

How to get 2,239 email subscribers from scratch - SumoMe

Building an email list should be your number one priority. Period. 4 Overlooked Tips for Better App Store Success. With the population of mobile apps quickly overtaking their web-based siblings, it’s more difficult than ever to get your app noticed.

4 Overlooked Tips for Better App Store Success

App store optimization (ASO) is the most effective–and weirdly enough the most ignored–way to strengthen an app’s popularity. Here’s a big reason why it’s important: A Nielsen survey discovered that a whopping 51% of feature phone owners found their apps via the application store. 57% prefer it that way. Making sure that your app is visible in the store is four times better than a television ad. 3 SEO tips to boost mobile app downloads. When talking about search optimization for mobile apps, the first thing that comes up is App Store Optimization or ASO.

3 SEO tips to boost mobile app downloads

But did you know that you can also use Search Engine Optimization or SEO to boost downloads of your mobile app? Mobile app profile pages don’t show up in search engine listings the way Web pages do. So what can you do that gets your mobile app showing up in search engine listings? Build a landing page or a microsite to start with. Having a presence on the Web is the starting point in leveraging the traffic flowing to your app. The more visibility you build for your landing page, or the more it shows up in relevant search results pertaining to your app’s category or keywords, the more traffic and downloads your app would receive. So here are some of the best actionable SEO tips from the most well known experts that can increase visibility for your mobile app on search engines and thus help boost downloads.

Search for your main keyword in Google. Image credit: Shutterstock. Acquiring Early Adopters: How Hubstaff Got Its First 25. Our biggest challenge when launching the beta version of Hubstaff in 2013 was finding people to actually try it out.

Acquiring Early Adopters: How Hubstaff Got Its First 25

At that point in time, our biggest priority was getting people to use it and give us feedback on improvements. Since we weren’t focused on making money more than ensuring a seamless product, Hubstaff was free at the time. However, acquiring early users proved to be tough, especially since some companies made it look so easy. Front, which works with shared inboxes for teams, has an awesome SlideShare presentation on how it got its first 2,000 beta signups. Our favorite part is where they mention getting 200 signups from “family, friends, and fools,” because we couldn’t name one family member or friend who would have been interested in Hubstaff. Finding 25 people to download the beta version of Hubstaff took a lot of work. What Worked: Inbound Marketing The first thing we did was set up a landing page using Unbounce. How Dana Severson built a $100k business in six months for less than $100. Andrew: Hey there, freedom fighters.

How Dana Severson built a $100k business in six months for less than $100

My name is Andrew Warner. I’m the founder of Mixergy, blah, blah, blah. Listen, I guess it was a couple of years ago where I read this post about a guy who was really struggling with his company. How Mint Acquired Over 1.5 Million Users Without a Single Growth Hack. This article originally appeared on The IMPACT Blog.

How Mint Acquired Over 1.5 Million Users Without a Single Growth Hack

These days, everyone wants to get rich quick or go viral (or even better, get rich quick while going viral.) Many businesses, big and small, young and old, turn to growth hacks and trends to try and make an impact within their industry as quickly as possible. Unfortunately oftentimes, they also end up neglecting one crucial component of this success — their actual product. Personal finance app, Mint, however, is one very notable exception. In its first two years, Mint managed to acquire over 1.5 million users (today, they have over 10 million), win the top prize at TechCrunch50, and earn a whopping $140 million valuation without the help of a growth hack or a high viral coefficient.