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Chapter 2

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The Blog Economy: Blogging Stats [INFOGRAPHIC] 2014 -      Social4Retail      Internet & Social Marketing For Retail. BLOGGER LOOKBOOK x.

The Rise of the Fashion Blog

How Many Blogs are on the Internet | WPVirtuoso. Some Interesting Facts About Blogs The advent of the internet brought about the opening of the blogosphere. Now, it seems like the blogosphere is over-populated; there are approximately over 152 million blogs on the internet. Although this is an extremely large number, funny enough, more blogs are added to the blogosphere on a daily basis. In fact, a new blog is created somewhere in the world every half a second. This is the digital era. Blogs are online journals that serve to bridge the gap between the demand for information and the rate at which information is supply. 8 Interesting Facts About Blogs Some interesting facts about blogs and why businesses should have a blog are listed below: 1A lot of people read blogs more than once daily. 2.The reading of blogs usually starts at 7.am and reaches a peak period at 10am. 3.While sharing on blog usually reaches a peak at 7.am, comments on blogs hit the highest point at 8.am. 7.Blogs help to influence customers’ buying decisions and purchases.

Mintel Report. Fashion Bloggers and Brand Collaborations: 15 of Our Favorites (So Far!) In the saturated landscape of style bloggers, there are few things more celebrated than scoring a collaboration with a major fashion brand. From designing and modeling to simply hosting fancy soirees, bloggers have descended upon the retail marketplace in a huge way, becoming the most sought-after partners for big brands, next to well-known designers like Prabal Gurung (who designed for Target) and Maison Martin Margiela (who brought its avant-garde creations to H&M).

In some cases, brands seem to prefer influential style bloggers over established designers— especially when said bloggers have resounding a social media presence, like Swedish style blogger Elin Kling, who collaborated on a collection with H&M in late 2011, as well as Leandra Medine (aka The Man Repeller), street style photographer Garance Doré, and Rumi Neely of FashionToast, who designed a capsule collection for Dannijo and appeared in ads for Forever 21. Getting in with the crowd: How brands are using blogger engagement to build advocacy, boost search visibility and increase revenue. As the worlds of search, social and PR continue to converge, so it becomes more essential for brands to understand the importance of engaging with influencers. Since Google’s algorithm changed to place more emphasis on quality, authoritative content when ranking sites in its search results, more and more brands are recognising the importance of bringing on board highly engaged individuals with a large fan base as part of a holistic approach to their online campaigns – and by creating compelling content, are simultaneously ticking the SEO box without resorting to ‘black hat’ linkbait tactics.

The purchase behaviour of today’s consumers is increasingly influenced by reviews over traditional forms of advertising, and by participating in blogger outreach campaigns, brands can influence the social conversation around their product offering. Outside of the retail sector, blogger engagement is also having an impact in the travel vertical. Tips for Blogger Outreach. How Bloggers Are Reshaping PR and Digital Marketing Strategies. With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs. Let's take a look at a few ways bloggers have reshaped the way we do things. Their Role in Word of Mouth Marketing Consumers no longer want to hear from brands anymore, they want to hear from other consumers for a recommendation and bloggers are a key part in B2I2C. (Business to Influencer to Consumer) Just take a look at some of the stats: Influencers are most active on blogs—86% have a blog81% of the online population trusts information and advice they get from bloggers61% of the online population has made a purchase based on a recommendation from bloggers Targets are Niche Based not Genre When PR pros reached out to traditional journalists, they were reaching out to people who covered a much broader area whereas bloggers write about very specific topics.

Amplified Messaging More Personalization Mid-Level works It’s a Gray World. 3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales. Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content. Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.

Related: 5 Ways Instagram Can Boost Your Marketing Plan The three components that are most important for brands to successfully campaign on Instagram are humanizing the content, utilizing influencers and harnessing the power of analytics. 1. With this approach, brands can implement diversely creative content that speaks to the user’s individuality and the brand’s understanding of the audience. 2. 3. 5 Ways Instagram Can Boost Your Marketing Plan. From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach. What makes Instagram different from other social media sites such as Facebook, Pinterest or Twitter? It's almost entirely photo-based and available only on Apple iOS and Android mobile phones and devices. Instagram has emerged as an effective marketing tool because companies can quickly build brand recognition and consumer loyalty through an ongoing stream of photos that help personalize their brand.

That Greek yogurt brand Chobani for example. In just a matter of weeks after joining Instagram a year and a half ago, Chobani (@Chobani) attracted a loyal clique of some 9,000 “Chobaniac” followers, which helped catapult the company from little-known to must-have. How can you use Instagram to take your marketing to the next level? 1. 2. 3. Related: 9 Great Photo and Video Apps 4. 5. Welcome to Forbes. 18 Big Video Marketing Statistics and What They Mean for Your Business | Video Brewery. Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.

Here’s just one big number that should make you sit up and take notice: 1.8 Million Words That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research. Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. When you look at it that way, online video marketing is the single most practical use for your marketing time and energy. What’s The Market for Online Video? According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. 100 Million That’s the number of Internet users who watch online video each day. 16 minutes and 49 seconds 10 seconds.

Why online video is the future of content marketing | Guardian Small Business Network | Guardian Professional. If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth. With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. Video is the future of content marketing. That is, if it's not the here and now. When it comes to potential reach, video is peerless.

The success stories of videos that have gone viral are legend. But is video really possible for small businesses? Read more... Bring the noise: the best marketing and PR for business growth. What Next for Social Media: 5 big predictions from Social Media Week. Social Media Week has been and gone, but are there any lessons we can learn from the global event that boasts more than 2,500 events in 25 cities throughout the year? During the New York social media show, some common threads emerged once the dust had settled. Here are my top five predictions to come from Social Media Week: Quality not quantity You can reach too many people.

Surely the holy grail of social media or any form of digital marketing is as wide a reach as possible, right? No, says Jonah Peretti, CEO and co-founder of Buzzfeed. Peretti’s message was if your content is in front of the wrong people it could actually damage your brand. Quality content is also fundamental to the trend-setting Millennials or Gen Y audience, the 20-somethings who embrace new platforms and bring them to the fore. Vanity metrics A much-used phrase throughout the week – vanity metrics is a term used to describe the idea of getting as many Facebook likes, Twitter followers or +1s as possible. Dark sharing. Should we mourn the end of blogs? | Mel Campbell | Commentisfree. Remember blogging? That quaint, old-fashioned hobby of keeping a regular, text-based online journal about your life and interests? Remember how blogs used to allow reader comments, and were archived in reverse-date order?

But as I settle into my porch rocking chair 10 years later, tucking my crocheted rug a little more snugly around my withered old legs, I don’t even have to yell at the Kids of Today to get off my lawn. They don’t blog anymore. Indeed, most of the personal blogs I once followed have vanished, or haven’t been updated in months or years. The blogroll in my sidebar reads like an honour roll of war dead.

But I keep on blogging because, compared to tweeting for thousands of followers or posting to hundreds of Facebook friends, the single-digit pageviews my blog now attracts are a paradoxically private way to express myself. The melancholy ruins of this digital Pompeii recall The Onion’s joke about internet archaeologists excavating the lost "Friendster" civilisation. Blogging is dead, long live blogging | Media Network | Guardian Professional. Once upon a time, weblogs were the future of media.

Between 2002 and 2006, it seemed you could hardly move a digital muscle without someone proselytising about the rise of blogs and their potential impact on marketing and communication. The buzz prompted an outpouring of personal journal entries, and the emergence of tools such as Technorati to index them all. By 2008, 41% of UK internet users had visited a blog, according to comScore. And then, it seemed, the blog went bust. Blogging by US teens halved between 2006 and 2010 and declined among millennials, according to PewResearch. Technorati, while still operational, is now a mere footnote to the format.

It was no mere coincidence that during this period we saw the mainstream adoption of social networks such as Facebook and microblogging platforms Tumblr and Twitter. Jason Kottke, one of the most celebrated of blogging's old guard, who has been at the coalface for 16 years, recently declared "the blog is dead". Could you be a star blogger or vlogger? “I want to be genuine on my blog. I don’t want to write about products I’m not using myself,” says Izy Hossack, 18, author of the baking blog, Top With Cinnamon. She’s only just finished her A-levels, but has been running the blog for three years – which now attracts about 200,000 readers a month. Oh, and she’s just had a book published too, following the blog’s success.

Shrewd bloggers and vloggers – video bloggers, usually using YouTube – are balancing the differing requirements of advertisers and audience, to make money from their digital content. Brands are keen to work with students Young audiences have a high commercial value, so student bloggers and vloggers can make substantial sums of money to supplement their studies, says Kate Ross, managing director of digital marketing agency eight&four, which advises brands on how to work with bloggers.

Student accommodation companies and the financial industry are particularly keen to grow their student audiences at the moment, she says. Birmingham City University - Sign In. The Rise of Blogging – Again. Blogging is on top again according to the results of the 2014 Social Media Marketing Industry Report from Social Media Examiner.

The annual survey of social media marketing professionals found that businesses continue to invest more in social media marketing each year, but the way that money is invested is changing. While Facebook is still the dominant social media marketing focus for businesses, it’s actually on the decline in terms of importance and investments. On the other hand, blogging and podcasting are on an upswing.

Following are some of the most interesting highlights from the study for content publishers: Most Expectations Blogging stole the top spot from YouTube in this year’s report with 68% of social media marketers planning to increase investments in blogging in 2014. Interestingly, the report reveals that business-to-business marketers are ahead of the pack in terms of mobile-optimization. Most Interest Marketers are most interested in Google+.

Most Promise Most Important. New Order: The Rise of the Fashion Blog. In 2010, I wrote the first post on my blog. It was read by a very small number of people, mostly close friends and my parents; I didn’t even post a link to it on Facebook, unsure of how people would react. It felt, as I began to discover more about the fashion blogging community, as though I were just shouting into a mass of voices, all of them much louder than mine. Yet, with time, my blog has become my very own carefully constructed niche on the internet. It may not be a runaway success with followers in the millions, but I have a few loyal readers along with the odd compliment from a friend, and that’s all I need. It is this desire to raise one’s own voice, no matter how few people listen to it, that has been the driving force behind a revolution in fashion journalism.

People no longer put their faith solely in Vogue or GQ, but seek out individuals who write about and photograph their sartorial lives. She isn’t the only one. Blogging Infographic. Blogs Outrank Social Networks for Consumer Influence: New Research. Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.

Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions. Consumers consider blogs to be trusted sources of information. Why are blogs so influential? You may have heard that recently Robert Scoble (a very influential blogger in the tech industry) announced he was switching to Android because “Apple has slipped.” Consumers understand this.