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Chapter 2

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The Blog Economy: Blogging Stats [INFOGRAPHIC] 2014 -      Social4Retail      Internet & Social Marketing For Retail. BLOGGER LOOKBOOK x.

The Rise of the Fashion Blog

How Many Blogs are on the Internet. Some Interesting Facts About Blogs The advent of the internet brought about the opening of the blogosphere.

How Many Blogs are on the Internet

Mintel Report. Fashion Bloggers and Brand Collaborations: 15 of Our Favorites (So Far!) In the saturated landscape of style bloggers, there are few things more celebrated than scoring a collaboration with a major fashion brand.

Fashion Bloggers and Brand Collaborations: 15 of Our Favorites (So Far!)

From designing and modeling to simply hosting fancy soirees, bloggers have descended upon the retail marketplace in a huge way, becoming the most sought-after partners for big brands, next to well-known designers like Prabal Gurung (who designed for Target) and Maison Martin Margiela (who brought its avant-garde creations to H&M). Getting in with the crowd: How brands are using blogger engagement to build advocacy, boost search visibility and increase revenue.

As the worlds of search, social and PR continue to converge, so it becomes more essential for brands to understand the importance of engaging with influencers.

Getting in with the crowd: How brands are using blogger engagement to build advocacy, boost search visibility and increase revenue

Since Google’s algorithm changed to place more emphasis on quality, authoritative content when ranking sites in its search results, more and more brands are recognising the importance of bringing on board highly engaged individuals with a large fan base as part of a holistic approach to their online campaigns – and by creating compelling content, are simultaneously ticking the SEO box without resorting to ‘black hat’ linkbait tactics. The purchase behaviour of today’s consumers is increasingly influenced by reviews over traditional forms of advertising, and by participating in blogger outreach campaigns, brands can influence the social conversation around their product offering. Outside of the retail sector, blogger engagement is also having an impact in the travel vertical. Tips for Blogger Outreach. How Bloggers Are Reshaping PR and Digital Marketing Strategies. With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs.

How Bloggers Are Reshaping PR and Digital Marketing Strategies

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales. Instagram is a unique medium for brand advertising unlike any other platform in the social space.

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content. Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best. Related: 5 Ways Instagram Can Boost Your Marketing Plan. 5 Ways Instagram Can Boost Your Marketing Plan.

From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach.

5 Ways Instagram Can Boost Your Marketing Plan

What makes Instagram different from other social media sites such as Facebook, Pinterest or Twitter? It's almost entirely photo-based and available only on Apple iOS and Android mobile phones and devices. Instagram has emerged as an effective marketing tool because companies can quickly build brand recognition and consumer loyalty through an ongoing stream of photos that help personalize their brand. That Greek yogurt brand Chobani for example. Welcome to Forbes. 18 Big Video Marketing Statistics and What They Mean for Your Business. Have you climbed on board the video marketing train yet?

18 Big Video Marketing Statistics and What They Mean for Your Business

Why online video is the future of content marketing. If it were five years in the future, would you be reading this article or would you be watching it?

Why online video is the future of content marketing

What Next for Social Media: 5 big predictions from Social Media Week. Social Media Week has been and gone, but are there any lessons we can learn from the global event that boasts more than 2,500 events in 25 cities throughout the year?

What Next for Social Media: 5 big predictions from Social Media Week

During the New York social media show, some common threads emerged once the dust had settled. Here are my top five predictions to come from Social Media Week: Should we mourn the end of blogs? Remember blogging?

Should we mourn the end of blogs?

That quaint, old-fashioned hobby of keeping a regular, text-based online journal about your life and interests? Remember how blogs used to allow reader comments, and were archived in reverse-date order? Blogging is dead, long live blogging. Once upon a time, weblogs were the future of media. Between 2002 and 2006, it seemed you could hardly move a digital muscle without someone proselytising about the rise of blogs and their potential impact on marketing and communication. The buzz prompted an outpouring of personal journal entries, and the emergence of tools such as Technorati to index them all. By 2008, 41% of UK internet users had visited a blog, according to comScore. And then, it seemed, the blog went bust. Blogging by US teens halved between 2006 and 2010 and declined among millennials, according to PewResearch. It was no mere coincidence that during this period we saw the mainstream adoption of social networks such as Facebook and microblogging platforms Tumblr and Twitter.

Jason Kottke, one of the most celebrated of blogging's old guard, who has been at the coalface for 16 years, recently declared "the blog is dead". Many leading publishers also embraced blogs in their own ways. Could you be a star blogger or vlogger? “I want to be genuine on my blog. I don’t want to write about products I’m not using myself,” says Izy Hossack, 18, author of the baking blog, Top With Cinnamon. She’s only just finished her A-levels, but has been running the blog for three years – which now attracts about 200,000 readers a month. Oh, and she’s just had a book published too, following the blog’s success. Birmingham City University - Sign In. The Rise of Blogging – Again. Blogging is on top again according to the results of the 2014 Social Media Marketing Industry Report from Social Media Examiner. The annual survey of social media marketing professionals found that businesses continue to invest more in social media marketing each year, but the way that money is invested is changing.

While Facebook is still the dominant social media marketing focus for businesses, it’s actually on the decline in terms of importance and investments. New Order: The Rise of the Fashion Blog. In 2010, I wrote the first post on my blog. It was read by a very small number of people, mostly close friends and my parents; I didn’t even post a link to it on Facebook, unsure of how people would react. It felt, as I began to discover more about the fashion blogging community, as though I were just shouting into a mass of voices, all of them much louder than mine. Yet, with time, my blog has become my very own carefully constructed niche on the internet. It may not be a runaway success with followers in the millions, but I have a few loyal readers along with the odd compliment from a friend, and that’s all I need. Blogging Infographic. Blogs Outrank Social Networks for Consumer Influence: New Research.

Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.