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Chapter 1

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TopShop Reinvents its London Fashion Week Show on Google+ and Engagement Triples – Think Insights – Google. Majoring in up-to-the-minute affordable style, Topshop’s brave and irreverent approach has endeared the brand to fashion-conscious shoppers and industry insiders alike.

TopShop Reinvents its London Fashion Week Show on Google+ and Engagement Triples – Think Insights – Google

In part, its incredible popularity stems from an unusual ability to straddle the gap between high street and high fashion. In creating excitement around its London Fashion Week activities, Topshop partnered with Google+ and unleashed a series of inventive online happenings that both grabbed headlines and stimulated deep engagement with its audience. Google+ features enabled not only widespread reach and unrivalled opportunities for broadcast, but they also paved the way for unique, individual, interactive communication with and among fans — a compelling combination that no other social platform could provide.

Through its The Future of the Fashion Show programme on Google+, Topshop truly democratised its highly anticipated AW13 London Fashion Week show. Setting the trend through innovative creative executions. YouTube_Insights_UK_Oct2014.pdf. Marketing to millennials: the rise of content co-creation. In online advertising, we constantly crave the attention of that dynamic and yet all too often elusive demographic group: millennials.

Marketing to millennials: the rise of content co-creation

It’s tough work – they’re all glued to their laptops, tablets or mobile screens, but the chances of them taking in your carefully crafted message can be pretty low when you’re competing with twerking videos or Grumpy Cat. So how do we attract these people? The answer is close to home: the millennials themselves are consistently producing content for their peers to consume and share. The trick for advertisers is to harness some of the ingenuity that millennials possess when creating engaging online content. One of the most effective ways to do this is by allowing the audience to become co-creators of the actual advertising content. The key to co-branding is to allow the audience to feel part of the campaign while retaining some control.

Traditional Women's Missing an Entire Generation of Readers. When Katie Holmes blindsided Tom Cruise with divorce papers at the end of June, jaws dropped and young women scurried to get the details on the news as quickly as possible.

Traditional Women's Missing an Entire Generation of Readers

For most young women, that meant turning to their digital devices to instantly find out what was going on and why. But what most young women ages 18-34 -- the millennial generation -- didn't do was turn to any of the traditional women's sites, such as Glamour.com, Cosmopolitan.com, MarieClaire.com, Elle.com, etc. Even though young women's magazines had owned the hearts and minds of their audiences on the newsstand for decades, anticipating and responding to their every need, they have not established themselves as daily indispensable online destinations for their readers.

Millennials & Social Media: Brand Expectations on Social Media. Did you know that, on average, GenYers follow about 12 brands passively and interact with 6?

Millennials & Social Media: Brand Expectations on Social Media

Find out all about ‘Brand expectations on social media’ in part 3 of our infographic series: Millennials & Social Media (based on a global social media study among youngsters)! Discover the sectors which are most followed by Generation Y, drivers for following a brand and the top 15 consumer expectations from brands on social media. Most followed sectors The sectors most followed by Millennials are Media & Entertainment (51%), Fashion & Luxury goods (48%) and Food & Retail brands (48%).

If we look at the generational differences between Gen Y & older generations, we noticed Generation Y is more interested in following brands from Media & Entertainment (51% vs 46% among older brand followers), Fashion & Luxury goods (48% vs 42%) and Sports (35% vs 32%). Despite Digital Behavior, Millennials Continue to Interact with Print. It’s a common misconception that the millennial generation – whose approximate ages range from 18 – 34 – doesn’t read print media because they’re too busy browsing blogs, tweeting, and checking their Facebook News Feed.

Despite Digital Behavior, Millennials Continue to Interact with Print

However, recent studies have shed light on the fact that these so-called “digital natives” still rely on print, both newspapers and magazines, as sources of information and entertainment. And in some categories, this age group is reading more print than ever before. So if you’re looking for ways to reach this generation – which amounts to more than 80 million consumers – with your marketing message, don’t count out the important role that print media plays. Millennials & Magazines According to a study by magazine publisher Condé Nast, young peoples’ magazine readership is actually the highest it’s been in decades. Fashion and beauty magazines specifically have attracted about 50% more young female readers as compared to 2001, according to Condé Nast. Millennials & Newspapers. How to Market to Millennials. Marketing to Millennials. Millennials Rising: The Next Great Generation - Neil Howe, William Strauss.

By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.

Millennials Rising: The Next Great Generation - Neil Howe, William Strauss

"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America. " --from Millennials Rising. Social_media_mktg.pdf. What is Twitter, a social network or a news media? Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast.

What is Twitter, a social network or a news media?

Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing. We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets.

Social media: The new hybrid element of the promotion mix. A College of Business & Public Affairs, Murray State University, Murray, KY 42071, U.S.A.b College of Business Administration, University of Louisville, Louisville, KY 40292, U.S.A.

Social media: The new hybrid element of the promotion mix

Available online 10 April 2009 Choose an option to locate/access this article: Check if you have access through your login credentials or your institution Check access. Brands experiment with Snapchat to reach and engage millennials. Having seen the recent report from ComScore, the growing popularity of Snapchat among millennials (people aged 18-34) is clear – along with a shift which sees a move away from the use of traditional social media such as Facebook among younger generations.

Brands experiment with Snapchat to reach and engage millennials

Snapchat taps into people’s greater desire for privacy through self-destructing content. Teens want to share without fear of the potentially embarrassing legacy content being stored on channels like Twitter, which may come back to haunt them in later life. The channel has provided a forum prime for sexting – the act of sending sexually explicit messages, primarily between mobile phones – which has become popular among an audience keen to explore their sexuality. Educating the Digital Generation - Nr 01 - 2010 - Nordic Journal of Digital Literacy - tidsskrifter - idunn.no - tidsskrifter på nett. To what extent can we describe young people growing up today as a digital generation?

Educating the Digital Generation - Nr 01 - 2010 - Nordic Journal of Digital Literacy - tidsskrifter - idunn.no - tidsskrifter på nett

The concept of a digital generation has been dominating the public discourse on the role of digital media in young people’s lives (Herring 2006; Buckingham & Willett 2006). Understanding the Digital Generation: Teaching and Learning in the New ... - Ian Jukes, Ted McCain, Lee Crockett. Ian Jukes has been a teacher, an administrator, writer, consultant, university instructor, and keynote speaker. He is the director of the InfoSavvy Group, an international consulting group that provides leadership and program development in the areas of assessment and evaluation, strategic alignment, curriculum design and publication, professional development, planning, change management, hardware and software acquisition, information services, customized research, media services, and online training as well as conference keynotes and workshop presentations. Youthreport.pdf. Digital Generations: Children, Young People, and the New Media.

#DMSchats: Should All Departments Be Engaging on Social Media? Digital Doughnut recently made the claim that all departments ‘must’ be engaging on social media. Mattias Drefs argued that “to become truly socially enabled”, businesses should employ "social media listening techniques" across the whole enterprise. Meet the First Digital Generation. Now Get Ready to Play by Their Rules. Birmingham City University - Sign In. Millennial Parents.