Theory of planned behavior - Wikipedia. What are the best theories? - Community Change. Written by Karen Spehr & Rob Curnow, Community Change, 2011 Because all behaviour is the result of many factors and can be complex to understand, no single model or theory constitutes an all encompassing ‘understandascope.’
An effective model can however help improve our insights into behaviour and how to change it. Using flow diagrams, pictures or word descriptions, a model can help create a simpler mental image of the relationships between factors that influence behaviour, even though the underlying causes may not be fully understood. Some models used to promote pro-environmental behaviour concentrate on individual behaviour change and are similar to those used to get people to change an ingrained individual habit like smoking. Others have an interpersonal or community wide focus and try to take account of social influences or broader, structural influences such as how much of a resource is left, say water during a drought or the availability or cost of products such as solar panels. Norm - Wikipedia. From Wikipedia, the free encyclopedia Norm, The Norm or NORM may refer to: In academia In mathematics People Arts and entertainment Other uses See also
Technology acceptance model - Wikipedia. The technology acceptance model (TAM) is an information systems theory that models how users come to accept and use a technology.
The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably: Perceived usefulness (PU) – This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance".Perceived ease-of-use (PEOU) – Davis defined this as "the degree to which a person believes that using a particular system would be free from effort" (Davis 1989). Unified theory of acceptance and use of technology - Wikipedia. The unified theory of acceptance and use of technology (UTAUT) is a technology acceptance model formulated by Venkatesh and others in "User acceptance of information technology: Toward a unified view". The UTAUT aims to explain user intentions to use an information system and subsequent usage behavior.
The theory holds that there are four key constructs: 1) performance expectancy, 2) effort expectancy, 3) social influence, and 4) facilitating conditions. Diffusion of Innovation. Products tend to go through a life cycle.
Initially, a product is introduced. Since the product is not well known and is usually expensive (e.g., as microwave ovens were in the late 1970s), sales are usually limited. Eventually, however, many products reach a growth phase—sales increase dramatically. More firms enter with their models of the product. Frequently, unfortunately, the product will reach a maturity stage where little growth will be seen. The Psychology of Innovation. Curator: Stacy Wood Studying innovation from a consumer perspective is one of the most exciting endeavors in marketing.
The successful development, launch, and adoption of “the new” (be that new products, trends, systems, practices, or beliefs, etc.) is critical to firms, it is true, but also to the fabric of society. Processes of innovation intricately weave together the common warp of individual processes of change (e.g., cognitive elements of awareness, memory, and learning) with the ever-flowing weft of social phenomena (e.g., social networks, cultural meaning, contagion, word of mouth, and impression management) and technological progress (e.g., customization, virtual reality, and the Internet of Things). What could be more intriguing or more important? Not surprisingly, then, consumer-centric innovation is well represented in the pages of JCR—in fact, five different major themes have emerged over the last four decades. The fourth thread is a bit frayed with knotty bits. Wayne D.
Technology adoption life cycle - Wikipedia. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve". The model indicates that the first group of people to use a new product is called "innovators," followed by "early adopters". Next come the early majority and late majority, and the last group to eventually adopt a product are called "laggards". Disruptive innovation. Sustaining innovations are typically innovations in technology, whereas disruptive innovations cause changes to markets.
For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908. Diffusion of Innovations I. Communication and the Diffusion Effect Mass media presentations create awareness, disseminate hardware (information about the innovation), software (information about how the innovation works), and innovation-evaluation (information about how well the innovation works) messages, and provide feedback to potential adopters about those who have adopted.
Because they create awareness, mass communications place some pressure upon opinion leaders to make decisions about the new technology, the importance of which will be explained later in Part I.