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Everyone of us would agree to the fact that SEO has changed quite a bit over the last couple of years. While experts suggest that modern SEO requires a combination of technical, creative and strategic thinking, small businesses always look for a list of the current ranking factors.

Importance of Content Marketing – Onsite and Offsite. 28 Jun 2016 Content Marketing, Content writingComments Off on Importance of Content Marketing – Onsite and Offsite No matter how hard you try, you can’t turn a blind eye (or a deaf ear) to content marketing.

Importance of Content Marketing – Onsite and Offsite

It’s everywhere you turn. Talk about any niche or industry, it’s simply impossible to achieve marketing success without content. Web users, readers or customers are all hungry to devour content that teaches them a new skill, solves their day-to-day problems and answers their key questions. Here are a couple of eye-opening statistics about content marketing: > 60% of marketers create at least one piece of content each day. Many businesses have understood the fact that traditional marketing is losing ground by the minute and so they have adopted content marketing. Rank Brain – Google's 3rd Most Important Ranking Signal. 08 Jun 2016 Google News, Ranking FactorComments Off on Rank Brain – Google’s 3rd Most Important Ranking Signal Google uses as many as 10,000 signals and sub-signals to determine the rankings of web pages in its search results.

Rank Brain – Google's 3rd Most Important Ranking Signal

How SEO is One of the Most Effective Forms of Marketing. 20 May 2016 SEO, Webmasters, Website GuidelineComments Off on How SEO is One of the Most Affordable and Effective Forms of Marketing The digital marketing industry is a huge one.

How SEO is One of the Most Effective Forms of Marketing

There are countless companies offering a range of digital marketing services – SEO, PPC, social media marketing and content marketing. But do you know which of these services has the most demand? Alexandra Tachalova recently conducted a survey which revealed that SEO is still the most desirable service in the digital marketing industry. It’s only that SEO has become tougher and more complicated. SEO is affordable and highly effective. It’s due to its effectiveness that SEO has been adopted widely as an online marketing strategy across a range of businesses and niches. Key benefits of SEO include: > Increased Traffic > Great ROI > Increased Site Usability > Brand Awareness. How To Clean Up Your Link Profiles. 06 Apr 2016 Search Ranking, Webmasters, Website GuidelineComments Off on How to Clean Up Your Link Profiles Bad or low quality links can easily hurt the search engine rankings of a website.

How To Clean Up Your Link Profiles

If you’re an SEO professional or an internet marketer, you definitely understand why it’s crucial to keep a close watch on the link profile of a website. Articles about link removal or link profile clean up simply abound the web. Also, there are plenty of companies that specialize in removal of bad links. Whether you want to recover from a Google penalty or avoid it in future, getting rid of bad or spammy links is essential. In the post-Penguin era of Google, you need to approach link building with extreme care. The link profile clean-up process includes: SEO Ranking Factors for 2016. 15 Jan 2016 Search Ranking, SEOComments Off on SEO Ranking Factors for 2016 What’s your strategy for higher search engine rankings in 2016?

SEO Ranking Factors for 2016

Google uses as many as 200 factors to rank websites and web pages. And it doesn’t explicitly tells much about how different ranking positions are assessed. There are new algorithm updates at the interval of every 2-3 months. At SEOExplode, we also have a team of search marketing experts who keep a close watch on all the Google algorithm updates as they happen.

Given below is a list of all the top search engine ranking factors that will play a major role in the year 2016 and beyond. Main Keyword in Title For an article, a blog post or simply a web page, the title tag still carries the utmost significance. Domain Age The duration for which your website has been in existence is another important search ranking factor. The better. Low Keyword Density The maximum limit for keyword density is 3%. Content Length Content rules. How Search Ranking Factors Might Change in 2015 (and Beyond) 27 Aug 2015 Search RankingComments Off on How Search Ranking Factors Might Change in 2015 (and Beyond) Everyone of us would agree to the fact that SEO has changed quite a bit over the last couple of years.

How Search Ranking Factors Might Change in 2015 (and Beyond)

While experts suggest that modern SEO requires a combination of technical, creative and strategic thinking, small businesses always look for a list of the current ranking factors. There are many search engine ranking factors that you’ve known for years. But it’s crucial to understand which of the previous ranking factors still rule and which of them are projected to change as modern SEO expands to include multiple other aspects of online marketing. Unless you’re aware of how the different ranking factors might change (in terms of their direct impact on Google’s search ranking algorithm) in the near future, you’ll not be in a good position to take a well-structured approach to the SEO of your website or blog. #1. . #12. . #19. Why Your Business Should Use Explainer Videos. 28 Oct 2015 SEO, Video Marketing, Website GuidelineComments Off on Why Your Business Should Use Explainer Videos Have you ever used explainer videos for online marketing?

Why Your Business Should Use Explainer Videos

Not just big brands, but even small and home-based businesses are using them as an effective way to communicate with their target audiences. Visual content is witnessing explosive growth, and explainer videos are being created in large number because they have been proved to be ‘communication goldmine’. If you’re looking for a marketing tool that will give your products a good positioning while increasing the rate of conversion, explainer videos are there to do just that, and a lot more! Let us tell you what an explainer video is, why you need them and what the cost of their production is. What’s an explainer video? For example, you could create an explainer video to explain how to use a particular mobile application or how to use an online platform which makes hiring simple and easy to manage for companies.