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On se demande toujours quelle tête doivent avoir les gars qui vous balancent des spams à longueur d'années. Je vois bien celle qu'ils auraient si je leur tombais dessus. Et puis un jour, un roi du spam est condamné. Et il a vraiment la tête de gros con qu'on n'imaginait même pas dans nos cauchemars les plus frappés.
Vous les spams...
Personas: The Foundation of a Great User Experience
Today's consumers are demanding more from companies. Customers expect products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation and demographics, assuming that the features, functionality and messaging will meet the needs of all of the customers in that demographic—a "one size fits all" mentality.
“Teenagers are spending more time communicating through electronic media and text messaging, which is short and brief," she told The Sunday Times. "We need to help today’s teenagers understand the difference between their textspeak and the formal language they need to succeed in life – 800 words will not get you a job.” She plans to send children with video cameras into workplaces so they can see the range of words used by professionals and share what they have learned with classmates, and wants parents to limit the amount of children under two watch to half an hour a day, replacing it with conversation.
Teenagers 'only use 800 different words a day'
101 Landing Page Optimization Tips
An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof? Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear.
Metadata – the New Language of Marketing
October 28, 2010 Monday I talked about the social networking bubble. Marketers are getting sucked into the social-networking vortex and can’t find their way out. The problem is that most companies are trying small tactical improvements, hoping to improve sales a bit and trying tactical savings programs, hoping to improve margins a bit. Yet there’s a whole new curve of efficiency waiting in the world of pull. It’s time to start talking about saving trillions , not millions.
The enthusiasm currency
Frank Chimero on enthusiasm as currency: Blogs are free to read. What that means is that you reward places with your attention and enthusiasm. … Audience enthusiasm may be our new currency as long as many things on the internet are free . …. Read [a blog]. Email them and say you enjoy the blog, and tell them what you like about it.
Placebo, es-tu là ?
par Jean Brissonnet - SPS n° 294, janvier 2011 « En fait, vous n’avez pas besoin de donner un placebo pour obtenir un effet placebo et donc nous pouvons maintenant réfléchir à comment nous pouvons maximiser la composante placebo dans des soins de routine. » Damien Finniss 2010 La scène se passe dans un bloc chirurgical où l’on se prépare à effectuer une opération de la cataracte. Le patient est étendu sur la table d’opération.
InformationWeek just published a guest article of mine, Why Marketing Should Run Its Own Technology . While I’ve been advocating greater technology leadership to marketers for a while, this is my first attempt to “reach across the aisle” and make my case directly to the IT community. Always up for a lively conversation, I don’t pull any punches, describing three structural differences in this new era of technology-driven marketing that I believe will limit IT’s ability to control it. Admittedly, in the seemingly zero-sum game of corporate budgets and power, ceding anything is rarely a popular opinion. But if IT can better understand the forces behind these changes, I hope it will inspire open discussion and fresh ideas for embracing the future.
Why the marketing technology genie isn't going back into the IT bottle
Here are a list of cool OSX Terminal commands we came across and found worth sharing. Just run the commands in your Terminal.app and see what happens... 1. Add An Exposè Button To The Desktop If you have reconfigured the F9 and F10 keys to something different you may want to use exposè.
12 Cool Terminal Commands for OSX
The new CS5 branding
A few days ago Adobe announced CS5 , I say announced because nothing is actually shipping yet. From our previous endeavor we already knew that something new was coming. The cat is now out of the bag and we get to see what the design team at Adobe has been up to. In this follow up of our previous article we will also let Shawn Cheris, the lead designer for Adobe’s Desktop Brand team do most of the talking. The legacy of splash screens
Iceland Volcano erupts causing floods and air traffic delays
Video of Iceland volcano Eyjafjallajokull erupting causing floods and ash as far as 5KM in the air. Iceland volcano eruption that cause major flooding and air traffic delays - Image BY: Ingolfur Juliusson/Reuters virtually all airports in Denmark, Norway, and North Sweden were all closed, while flights as far as London, 1000 miles away from the eruption were halted. The BAA Britain’s airport operator wrote on their official page “Major disruption expected – Following advice from the Met Office, the national air traffic service (NATS) has introduced restrictions to UK airspace this morning as a result of volcanic ash drifting across the UK from Iceland.” “These measures currently affect Aberdeen, Edinburgh and Glasgow airports, which are closed.Apr 15 2010 By Andy Warpole In the autumn of 2008, at least for a few weeks, it looked as if the very walls of capitalism were going to fall on to the heads of its participants. The once mighty Lehman Brothers, an American corporate monolith since the 19th century, imploded overnight on September 15 and declared itself bankrupt; and then in the following month $10 trillion in market capitalisation was lost from global markets. There was panic on Wall Street, in the City of London, Berlin, Paris and most major financial centres as stocks crashed and the politicians spent billions of taxpayers money to prop up the banks. The credit that corporations and individuals in the West had become dependent on evaporated overnight and forecasters were warning of an impending Great Depression.
The recession and the Web design industry
Ex-Kyrgyz leader unhurt in clashes Ousted Kyrgyz president Kurmanbek Bakiev arrives in Kazakhstan Interim government claims Bakiev has resigned Protesters took over the main government offices in the capital last week Bakiev's departure follows days of rallies by opponents and supporters Bishkek, Kyrgyzstan (CNN) -- Ousted Kyrgyz President Kurmanbek Bakiev left the country and resigned Thursday after negotiations among the government, the president, and international states and agencies. The Kazakh Foreign Ministry said a plane carrying Bakiev had landed in Taraz, a town in bordering Kazakhstan.
Ousted Kyrgyz president quits, leaves country
I’ve been patient, I’ve been gracious And this mountain is covered with wolves Hear them howling, my hungry children Maybe you should stay and have another drink and think about me and you. Jonathan Coulton, “Skullcrusher Mountain” The howls of protest coming from iPhone and iPad developers are loud and shrill, and are sure to grow louder and shriller as their Golden Cage grows smaller and smaller , as I’m certain it will. The Golden Cage is indeed a cage, and a strong one. Yet it has no door. Still the poor imprisoned wretches continue, on their own free will and in battalion strength, to pack subway-rush-hour-tightly into their curious prison.