Ecrire pour le Web en 2010. The End Of Hand Crafted Content. Old media loves nothing quite so much as writing about their own impending death. And we always enjoy adding our own two cents – the AP not knowing what YouTube is, the NYTimes guys reading TechCrunch every day, etc. Speaking broadly, I like what Reuters, Rupert Murdoch and Eric Schmidt are saying: the industry is in crisis, and the daring innovators will prevail. Personally, I still think the best way forward for the best journalists, if not the brands they currently work for, is to leave those brands and do their own thing. But as one of the innovators in the last go round, I think there’s a much bigger problem lurking on the horizon than a bunch of blogs and aggregators disrupting old media business models that needed disrupting anyway. Old media frets over blogs and aggregators that summarize content and link back to the original source.
For our part, we throw a party when someone “steals” our content and links back to us. But even then, companies like ours can find a way to compete. Téléchargement de photo Flickr : Population of the Dead.