33 Free Tools to Make Your Website Better. 7 Sneaky Ways to Use Twitter to Spy on Your Competition. These days, spying on your competition is easier than ever. Twitter is one of the most popular social networks for businesses, and it gives you an advantage that you may never have had before. Because so much Twitter data is public, you can easily use that data to learn so much about your competitor’s followers and strategies. In this post, we will look at seven ways you can use this data to look behind the scenes of what your competitors are doing. Before We Get Started If you are not already using a Twitter management client, I would suggest you try one. For these examples, I am going to use my Twitter management client, HootSuite, as you can do everything discussed using a free account. 1.
One of the best ways to get to know what is working for a competitor is to watch what they do. You don’t even have to directly follow them. In the above example, I am following two accounts from Best Buy. 2. Why watch just one side of the conversation? The lesson? 3. Well, now you can. 4. 5. 6. 7. 101 Marketing Charts and Graphs [Data] Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. This ebook is an updated version of the 50+ Marketing Charts and Graphs ebook released in early 2010. Highlights from the Marketing Charts : Companies focused on inbound marketing generate leads at a 60% lower cost than companies that focus on outbound marketing Out of companies who blog, 46% have attracted revenue through their blog.
Out of companies who blog regularly, 90% attracted customers through their blog if they post daily, but only 38% attracted for those who blog monthly. Www.hubspot.com/Portals/53/thirdparty/marketingsherpa top 5 lead gen case studies.pdf. 50 Great Ideas for Blog Content | Internet Marketing Simplified. 29 Ways to Collect Email Addresses for Your Business. Looking for ways to grow your list of newsletter subscribers?
There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).Create a “sign up” call to action on your Facebook business page.Create enticing visuals encouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).Attend or exhibit at a trade show or networking event and bring a newsletter email sign up clipboard or book.
If you’re tech savvy, bring an iPad or mobile device with you. Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. Have any additional ideas? © 2016, Janine Popick. 14 Tools to Legally Spy On Your Competition. Have you ever wished you were Bond? James Bond? Here are 007+007 = fourteen ways to spy on your competitors’ web sites, without breaking any FISA laws. 1.
Statbrain – Using several sources, Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc. Statbrain does not have access to log files or any hit-counter information. Use this as a rough relative benchmark of your traffic to theirs. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
Your mission, should you decide to accept it: Try some (or all) of the above techniques and report back on your intriguing espionage! Shhhhh… care to share your spying secrets? » NEW: How I Went From Broke to 'Very' Rich, Without A Job: 5 Secrets Most Rich Bloggers Won't Tell You. Social Media Not The Answer For Weak Brands: Branding Strategy Insider.
Market Research/Demographics. SEO.