Facebook Studio - Gallery. Facebook Commerce Springing Up: No Plug-in Required. Angie Schottmuller | April 11, 2011 | 9 Comments inShare20 Home Depot demonstrates how social media and like-gating can be used to engage shoppers. There's been a lot of buzz about social commerce lately, including Bazaarvoice's Social Commerce Summit earlier this month to discuss strategies and tactics. Is a Facebook storefront necessary for e-commerce? How can reviews be promoted to encourage more sales? Home Depot's Like-Gating Social Commerce Campaign The afternoon of April 8, 2011 I came across this Home Depot status update on Facebook: "Want to know what next item is? When I first saw the status update it only had about 300 "likes," and within eight minutes of posting it, it had over 1,000 "likes. " I watched for the next item to be posted, frequently refreshing the page.
Over the three-hour Home Depot campaign, the fan base grew by an estimated 61,000 (28 percent) and all four Facebook-featured sale items sold out in record time, totaling $29,450 in revenue. Like-gating. Who spreads your word? In order for an idea to spread, someone has to do the spreading. In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. Lots and lots of ads. Today, marketers get all sweaty thinking about how this happens magically, virally, for free. If it were only that easy. What's interesting to me is that different products and ideas are spread by different groups of people. If your authentic little Welsh restaurant gets hot, it's going to be because the chowhounds, the folks who love to talk about the next great place, are buzzing about it. This is obvious, of course. But what you are you doing about it? The #1 cause of an idea that's not spreading or a business that's not growing is that they don't have a committed group of people spreading the word about them.
This is the first question to ask someone who is frustrated at the rate their idea is spreading. TREND HUNTER TV - You hunt the trends. We put them on TV. 26 Ways to Engage With Customers Using Video. Are you using video to connect with customers and prospects? Videos will enhance client communication and collaboration, and help support and drive new business. In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms. Like its predecessors in the five A-Z guides published here on Social Media Examiner—Twitter, Facebook, LinkedIn, blogs and Lead Generation—we’ll cover a lot of territory and introduce solutions to give you ideas about where you may want to spend time exploring video options for your business. A to Z Guide to Using Video #1: Apple’s FaceTime Apple’s FaceTime has created an important new option for video calls.
Sameer Patel of the Sovos Group says, “Whether it’s for customer or employee communication… voice, video, conferencing and virtual meetings are front and center to how organizations look at collaboration.” Show your face to clients and colleagues on Apple’s FaceTime #2: Behind the Scenes #3: Case Studies. The 20 Words and Phrases That Will Get You the Most ReTweets.