How to Boost Your Super Bowl ROI - Advertising Age - Digital. SmartBlog On Social Media » Andy’s Answers: How word of mouth wi. At our Word of Mouth Supergenius conference in Chicago on Dec. 16, I’ll be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your Brand,” and I wanted to share a few of my big ideas behind that. “Love” may be a big, mushy word, but it’s the essence of what causes people to talk about companies.
It’s a sustainable, renewable marketing resource that builds with each new fan you earn. What to remember: This is not about social media. Beware Social Media Snake Oil. For business, the rising popularity of Facebook, Twitter, and other social media Web sites presents a tantalizing opportunity. As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations. They can pitch a product, listen to customer feedback, or ask for ideas. If they work it right, customers might even produce companies' advertising for them and trade the ads with friends for free. Starbucks (SBUX), Dell (DELL), and Ford Motor (F) have all testified to the magic social media can create. But the same tools carry risks.
Employees encouraged to tap social networking sites can fritter away hours, or worse. Over the past five years, an entire industry of consultants has arisen to help companies navigate the world of social networks, blogs, and wikis. The problem, according to a growing chorus of critics, is that many would-be guides are leading clients astray. FURY VS.
Strategy. Social Shopping: Putting the Emotion Back in E-Commerce. What are you going to buy this holiday season? Gift cards aren't very personal, but friends' recommendations can be. Richard MacManus recently covered the trends in e-commerce over the past decade. He noted that Amazon and eBay have dominated the online retail market with their model of using implicit user data to generate recommendations for others. Although this model will surely remain a centerpiece of the online retail experience, it may soon face competition as "social shopping" takes off. This guest post was written by Brynn Evans. What is social shopping? In social shopping, you see recommendations and reviews that your friends have shared. The decision you are making, as with most decisions, will carry consequences going forward, which is a part of the reason why collective intelligence can't provide the necessary emotional "spark" in quite the way that a personal recommendation can.
Algorithms don't provide that emotion. Retailers Go Nuts for Social Media in Holiday Marketing - Advert.
Are Your Facebook Fans Truly Engaged? There are five ways to keep your Facebook pages working for you - and your fans - without running into cycles or idle chit chat, says Italian digital media agency Frozen Frogs. They did some work to figure out fan engagement rate and found that: (1.) New product releases Let's face it, our brains are wired for novelty. Hence the love for shiny new objects. What if you don't have a lot of new product releases? What would constitute new? Run a video interview via Skype of your customer talking about the new or innovative use for it, then post it.
. (2.) Putting cash back into people's pockets is still a great way to get traction. Things may be tight for many businesses at the moment. Another idea here is to allow customers and fans to earn points towards a charity and then profile them talking about the reason why they picked that charity - there's the story again. (3.) For real though, not green washing. Car companies have a good angle here. (4. . ) (5.) Telling a story visually is very powerful. SmartBlog On Social Media » Procter & Gamble on the science of W. Today’s guest post comes from Beth Ludwick, manager of member communications at the Grocery Manufacturers Association.
Beth collaborates with us daily in the production of GMA SmartBrief, which covers consumer packaged goods industry — and was the very first SmartBrief publication that launched back in 1999. Last week, marketers from some of the world’s biggest brands gathered in New York at the GMA CPG Social Media Forum to hear from experts on the front line of brand marketing in social media. In the opening keynote, Steve Knox, CEO of an innovative word-of-mouth marketing service from Procter & Gamble called Tremor, discussed the science behind word of mouth (WOM), which he considers the most powerful and influential form of marketing (technology is simply the enabler).
A great way to ignite WOM, Knox suggested, is to apply basic principles of cognitive psychology to create a message that will prompt conversations, whether online or face to face. SmartBlog On Social Media » Acting in good faith. No comedian worth his salt is satisfied with one great joke. You want them rolling in the aisles, sure. But you want to keep them there all night long. Social Media marketing isn’t that different. It’s not enough to say one outrageous thing or issue one post that everyone loves. You need to keep your visitors coming back time and again. “Buzz doesn’t create evangelists,” John Moore said at Gaspedal’s Word of Mouth Supergenius conference in Chicago today. Fair enough. Moore suggests you might want to think about theater if you’re trying pack ‘em in — specifically improv. Same goes for your company: What is your company really about? Your Service is Content. The best way to tell customers about your service is by showing them.
Service is content marketing, the most powerful kind of content that people will gladly share with each other when it's about them and their stuff. Think for example about the fascination we have with knowing where our books or other items we order online are. This is not so much because we're in love with physical objects, which, admittedly, we may be. It's about the idea that we bought a gift, and it is now in transit to its destination. Imagining the look of surprise when our friend or family member unwraps it, and their appreciation, is what makes the process special to us. So when we look at Amazon.com fulfillment center, we don't just see a huge warehouse filled with boxes. What we imagine is our package making its way to its human destination.
The unofficial story told by long time UPS employee Greg Niemann in Big Brown, the Untold Story of UPS. What can you learn from this? What about you?