WOM Marketing
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SmartBlog On Social Media » Andy’s Answers: How word of mouth wi
At our Word of Mouth Supergenius conference in Chicago on Dec. 16, I’ll be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your Brand,” and I wanted to share a few of my big ideas behind that. “Love” may be a big, mushy word, but it’s the essence of what causes people to talk about companies.Beware Social Media Snake Oil - BusinessWeek
Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools By Stephen Baker For business, the rising popularity of Facebook, Twitter, and other social media Web sites presents a tantalizing opportunity. As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations.
Measurement
Strategy
What are you going to buy this holiday season? Gift cards aren't very personal, but friends' recommendations can be. Richard MacManus recently covered the trends in e-commerce over the past decade. He noted that Amazon and eBay have dominated the online retail market with their model of using implicit user data to generate recommendations for others. Although this model will surely remain a centerpiece of the online retail experience, it may soon face competition as "social shopping" takes off.
Social Shopping: Putting the Emotion Back in E-Commerce
Community Management
Conversation Agent: Are Your Facebook Fans Truly Engaged?
There are five ways to keep your Facebook pages working for you - and your fans - without running into cycles or idle chit chat, says Italian digital media agency Frozen Frogs. They did some work to figure out fan engagement rate and found that: What if you don't have a lot of new product releases? What would constitute new? How about new uses for a product? Maybe suggested by your fans somewhere else - in forums or at your blogs - that you can work with them to repost there, after vetting as necessary to make you feel comfortable.
Today’s guest post comes from Beth Ludwick, manager of member communications at the Grocery Manufacturers Association . Beth collaborates with us daily in the production of GMA SmartBrief , which covers consumer packaged goods industry — and was the very first SmartBrief publication that launched back in 1999. Last week, marketers from some of the world’s biggest brands gathered in New York at the GMA CPG Social Media Forum to hear from experts on the front line of brand marketing in social media.
SmartBlog On Social Media » Procter & Gamble on the science of W
No comedian worth his salt is satisfied with one great joke. You want them rolling in the aisles, sure. But you want to keep them there all night long. Social Media marketing isn’t that different.
SmartBlog On Social Media » Acting in good faith
Conversation Agent: Your Service is Content
The best way to tell customers about your service is by showing them. Service is content marketing, the most powerful kind of content that people will gladly share with each other when it's about them and their stuff. Think for example about the fascination we have with knowing where our books or other items we order online are. This is not so much because we're in love with physical objects, which, admittedly, we may be.