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Jason Keath is the founder of Social Fresh, a social media conference for marketers. He organizes social media events across the country, consults with companies on social media, and blogs at JasonKeath.com . Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail.
Event Planning Online: 14 Essential Social Media Tools
Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter. But not so much today, as industry heavyweights and upstarts like Google , Facebook , Twitter and SimpleGeo are racing to map out a digital, geo-tagged future where our physical and virtual worlds will increasingly collide. Soon a simple coupon delivered via SMS or Bluetooth will seem like an idea from a different era, like Pong or the Hula Hoop.
