Op-Ed Columnist - The Do-It-Yourself Economy. Event Planning Online: 14 Essential Social Media Tools. Jason Keath is the founder of Social Fresh, a social media conference for marketers.
He organizes social media events across the country, consults with companies on social media, and blogs at JasonKeath.com. Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail. The Future of Geo-tagged Marketing, Now - Advertising Age - Digi. Digital Ad Agency Turns Facebook Into a Retail Channel - Agency.