Video Demo. Predictive Lead Scoring for B2B Marketing. Sales Reps Today Sales Reps Using salesPRISM Converting leads into revenue shouldn't be a guessing game In the past, B2B Demand Generation teams claimed success by keeping Sales inundated with leads.
But in today’s environment, quality trumps quantity. CMOs are now directly measured on deal conversions, not just leads tossed over the wall. News - Vocus UK. Linux. O2 flogs logs of mobe locations to anyone with a wallet. High performance access to file storage Telefonica, the owner of the O2 brand, has set up a new division to exploit its massive heap of customer data.
This means selling punters' movement patterns and the number of people ambling through a particular spot to anyone with the cash. Telefónica Dynamic Insights will sift through the data to see what's worth selling, while market research biz Gfk will hawk the information. The first product, Smart Steps, is fully anonymised, just selling the number of people walking past a particular location, but add information about where they came from and the bundle becomes quite valuable. Telefonica emphasises the power of big data for social good, suggesting the Smart Steps could be used "to help town councils measure how many more people visit their high street after the introduction of free car parking, farmers markets, or late night shopping", but one has to wonder how many local councils will stump up the money.
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